Latin America B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact code:1490

Latin America B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Panama, Paraguay, Peru, Uruguay
Pages: 179
Publication Date: 05/08/2020
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Questions Covered in the report:
  • How is the coronavirus outbreak affecting the B2C E-Commerce market in Latin America?
  • What is the impact of the pandemic on B2C E-Commerce sales in this region?
  • What are the consumer expectations in Latin America regarding the use of online payment methods post-COVID-19?
  • Which product categories were most purchased online in this region amid the outbreak?
  • Which top E-Commerce websites were most visited in Latin America?

Key Findings:

Coronavirus Pandemic Speeds Growth of E-Commerce in Latin America

Online retail sales advance in Latin America

The vast Latin America region has lagged other world regions such as Asia and Europe in the acceptance of business to consumer E-Commerce, with a low single-digit percentage share of total retail sales. The growth rate has accelerated in recent years, especially in the larger economies of Argentina, Brazil, and Mexico, where annual increases were in double digits before the health crisis, as shown on charts in the detailed new yStats.com report. The coronavirus pandemic has increased online shopping demand by repeat customers and drawn new consumers to the practice, further impelling the growth on online shopping and leading to projections of a healthy double-digit online share of retail sales by the end of this decade.

The region has its own leading online merchant, Mercado Libre

While global online merchants are used by some shoppers in Latin America, and several established local retailers have increased their digital sales, the region has its own leading E-Commerce business. Argentina-based Mercado Libre is among the top five most visited shopping websites in most countries of the region, and number one in several, including the three largest markets mentioned earlier plus Chile and Ecuador. During the health crisis, the number of orders placed through Mercado Libre greatly increased, doubling in a few markets, and grew by several hundred thousand in Brazil, where it was already a well-established online supplier. The products ordered through Mercadolibre.com seeing manifold increase in demand in the region at the outset of the pandemic were face masks and hand sanitizer, as reported in the yStats.com report.

Online product preferences are disrupted by the health crisis

The product categories most purchased by Latin American consumers prior to the spread of COVID-19 were fashion and electronics, though there are variations in local preferences throughout the diverse region, as shown in the charts in the yStats.com report.  As in other regions of the world, the health crisis brought an increase in online purchases in the category of supermarket items and food delivery service while demand for travel and accommodation plummeted.

Alternative payment methods advance, though cards prevail

Payment patterns in Latin America are similar to other global trends: an increase in use of digital wallets and mobile payment apps. Mercado Pago, though associated with the leading regional online merchant is used outside Mercado Libre as much as within. Nevertheless, the yStats.com report indicates that credit card remains the most used payment method in the leading economies of the region.

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1.Management Summary

2. Regional Development

  • Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2018-2023f
  • E-Commerce Share of Total Retail Sales, in %, 2018 – 2023f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • Online Shopper Penetration, in % of Population Aged 15+, April 2020
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • Payment Methods Used in E-Commerce, By Selected Countries, in % of Online Shoppers, July 2019
  • Factors Affecting Security Perception During E-Commerce Purchase On A New Website, By Selected Countries, in % of Online Shoppers, July 2019
  • Share of Online Shoppers Who Frequently Encounter Two-Factor Authentication, And Preferred Authentication Measures, % of Online Shoppers, July 2019
  • Preferred Future Features of Online Payments, in % of Online Shoppers, by Selected Countries, 2019
  • Mobile Payment User Penetration, in % of Internet Users With a Bank Account, 2018 & 2019
  • Types of Mobile Payments Used In-Store, in % of Mobile Payment Users, by Selected Countries, July 2019
  • Proximity Mobile Payment Users, in billions, and Penetration, in % of Smartphone Users, 2018 – 2023f
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, by Argentina, Brazil and Mexico, July 2019
  • Mercado Pago’s Payment Transaction Value by Transactions On The Mercado Libre Marketplace and Non-Marketplace Payment Value, in USD million, 2015 – 2019
  • Growth in Number of Orders Placed on Mercado Libre During COVID-19, by Selected Countries, in %, February 24 – May 3, 2020, Compared to The Same Period in 2019
  • Number of New and Recovered Buyers on Mercado Libre During COVID-19, in thousands, and Growth, in %, February 24 – May 3, 2020, Compared to The Same Period in 2019
  • Top 20 Fastest Growing Categories on Mercado Libre During COVID-19, in %, February 24 – May 3, 2020, Compared to The Same Period in 2019

3. Brazil

3.1. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

3.2. Sales & Shares

  • B2C E-Commerce Sales, in BRL billion, in % YoY Change, 2011-2019
  • B2C E-Commerce Sales, in BRL billion, 2019 & 2020f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f

3.3. Users & Shoppers

  • Online Shopper Penetration, in % of Individuals, 2019
  • Estimated Number of New Online Shoppers and New Online Stores Emerging Since The COVID-19 Outbreak in March, May 2020
  • Change in Online and In-Store Shopping Following COVID-19, in % of Consumers, by Generation, June 2020

3.4. Products & Verticals

  • Top Product Categories By Growth In Number Of E-Commerce Orders, in %, Incl. Share Of Total E-Commerce, H1 2019
  • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Product Categories, in %, March 15 – June 6
  • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Service Categories, in %, March 15 – June 6

3.5. Trends

  • E-Commerce Sales, in BRL bil., Total Orders, in mil., Average Consumer Spending Per Year, in BRL, Average Value Per Order, in BRL, Online Shoppers, in mil., By Domestic And International Websites, 2019
  • Breakdown Of Expectations About Online Shopping Frequency On International Websites During COVID-19, in % of Those Buying At Least Once Every 3 Months From Such Sites, April/May 2020
  • M-Commerce Sales, in BRL billion, Orders, in millions, in % of Total E-Commerce, 2019

3.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
  • Average Attempted Fraud Share, in % of E-Commerce Sales, 2019
  • Year-on-Year Change in Value of Card-Present and Card-Not-Present Payments, March 2020
  • Value of Contactless Payments, in BRL million, March 2019 & March 2020

3.7. Delivery

  • Share Of E-Commerce Deliveries That Arrived On Time, By Regions, in %, 2018 & 2019
  • Causes of Negative E-Commerce Experience During COVID-19, in % of Online Shoppers Who Had Negative Shopping Experienced During COVID-19, June 2020
  • Factors That Would Motivate Consumers in Brazil To Buy Online After The Pandemic, in %, June 2020

3.8. Players

  • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020

4. Mexico

4.1. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

4.2. Sales & Shares

  • B2C E-Commerce Sales, in MXN billion, 2018 & 2019
  • Retail E-Commerce Sales Growth Forecast, in %, by Pre-COVID-19 Forecast and COVID-19 Forecast, 2020f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f

4.3. Users & Shoppers

  • Internet Users Who Transact Online, in millions, and Penetration, in % of Internet Users, 2015 – 2019
  • Breakdown of Internet Users Who Transact Online, by Those Who Shop Only, Pay Only, and Who Both Shop and Pay Online, in millions, and in %, 2015 – 2019
  • Online Shopper Penetration, in % of Individuals, 2018 – 2022f

4.4. Products & Verticals

  • Products Purchased Online In The Last 7 Days And Purchased Online For First Time, in % of Online Shoppers, April 2020
  • Services Purchased or Used Online In The Last 7 Days And Purchased or Used Online For First Time, in % of Online Shoppers, April 2020
  • Change in Visits To Fashion E-Commerce And Supermarket Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
  • Change in Visits To Travel Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020

4.5. Trends

  • Breakdown of Frequency of Making Purchases on International Websites Before COVID-19, and Breakdown of Estimated Change in Frequency of Making Purchases on International Websites Due To COVID-19, in % of Cross-Border Online Shoppers, May 2020
  • Share of Cross-Border Online Shoppers Who Agree That They Buy More Online Due To COVID-19 Outbreak, by Buying on Domestic and International Websites, in %, May 2020

4.6. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Payment Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020
  • Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2018 – Q4 2019
  • Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2018 – Q3 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019

4.7. Delivery

  • Perceived Changes in Delivery Times and Costs During COVID-19, in % of Online Shoppers, April 2020
  • Delivery Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020

4.8. Players

  • Top 9 B2C E-Commerce Websites Purchased From, in % of Online Shoppers, May 2019
  • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020

5. Argentina

5.1. Overview

  • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020

5.2. Sales & Shares

  • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 – 2019
  • B2C E-Commerce Sales, in USD billion, in % Year-on-Year Change, 2016-2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019
  • E-Commerce Growth in Sales, Orders, and Items Purchased, in %, April 2020 vs. Monthly Average for January-March 2020
  • Perceived COVID-19 Impact On E-Commerce Sales, in % of Retail & Wholesale Companies, May 2020

5.3. Users & Shoppers

  • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2018 & Q4 2019
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, October 2019
  • Share of Consumers Shopping Online In Order To Avoid Going To Stores, in %, March 12-13 and March 20-21, 2020
  • Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online Shoppers, March 2020

5.4. Products & Verticals

  • B2C E-Commerce Sales by Product Categories, in ARS billion, 2016 – 2019
  • E-Commerce Sales Growth, by Selected Merchant Categories, in %, April 2020 vs. Monthly Average for January-March 2020
  • Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, January-April 2020
  • Online Share of Total Supermarket Sales, in %, January 2020 – April 2020
  • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, May 2020

5.5. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in %, 2019
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • Share of Retail & Wholesale Companies Who Introduced New Payment Methods During COVID-19, May 2020

5.6. Delivery

  • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2018 & 2019

5.7. Players

  • Top 3 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020
  • Top 9 Supermarket Websites, by Unique Visitors, in thousands, February 2020 & March 2020

6. Colombia

6.1. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, 2018 & 2019
  • B2C E-Commerce Share of Total Retail Sales, in %, 2019
  • Weekly E-Commerce Sales Value, in COP billion, February – May 2020
  • Number of Weekly E-Commerce Orders, in millions, Feb-May 2020
  • Value of E-Commerce Purchases, in COP billion, and Number, in millions, June 19, 2020 (First Day Without VAT)

6.2. Users & Shoppers

  • Share of Internet Users Making More Purchases Online During COVID-19, in %, May 2020

6.3. Products & Verticals

  • Change in Weekly E-Commerce Sales During COVID-19 Outbreak, By Category, in %, Week of February 23, 2020 vs Week of May 3, 2020

6.4. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020

6.5. Delivery

  • Share of Online Shoppers Reporting Delayed Delivery for Online Purchases Made During COVID-19, in %, May 2020

6.6. Players

  • Top 5 Online Stores by B2C E-Commerce Sales (excl. Marketplaces), in USD million, 2019
  • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

7. Chile

7.1. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015-2019
  • Breakdown of Total Retail Sales, by B2C E-Commerce and Other Retail, in %, 2019, 2020f, 2023f
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2015 – 2019

7.2. Users & Shoppers

  • Online Shopper Penetration, in % of Internet Users, March 16-22, 2020, – June 16-30, 2020
  • Changes In Shopping Behavior Due To Coronavirus Outbreak, in % of Consumers, 6-12 April, 2020

7.3. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Year-on-Year Change in Online Card Payment Transactions, in %, H1 2016 – H2 2019
  • Year-on-Year Change in Card Payment Transactions, by Online and in-Store, in %, Week 1 – Week 4 of March 2020
  • Online Share of Card Payments, in %, Week 1 – Week 4 of March 2019 & 2020
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020

7.4. Delivery

  • Selected Delivery Methods Used by Online Shoppers, in % of Online Shoppers, 2018 & Q3 2019
  • Average Duration of B2C E-Commerce Delivery, in days, 2018 & 2019

7.5. Players

  • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

8. Peru

8.1. Sales & Shares

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, 2015-2019
  • B2C E-Commerce Share of Retail Sales, in %, 2019
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2019

8.2. Users & Shoppers

  • Internet Penetration and Smartphone Penetration, in % of Individuals, and Number of Online Shoppers, in millions, 2019

8.3. Payment

  • B2C E-Commerce Share of Total Card Transaction Value, in %, by Pre-COVID & During COVID-19, incl. January-March 15, 2020, March 15-30, 2020, & April 2020
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
  • Breakdown of Online Purchases by Payment Methods Used, in %, 2019

8.4. Players

  • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

9. Ecuador

9.1. Sales & Shares

  • Value of E-Commerce Transactions, in USD million, 2016-2019
  • Cross-Border E-Commerce Transactions, in USD million, in % of Total E-Commerce Sales, 2016-2019
  • E-Commerce’s Share of GDP, in %, 2016-2019

9.2. Users & Shoppers

  • Internet Penetration, in %, January 2020
  • Share Of Online Shoppers Buying Good And Services On Domestic and International Websites, in %, 2017 – 2018 & March 2020
  • Breakdown of Frequency of Shopping Online During COVID-19, in % of Online Shoppers, May 2020

9.3. Products & Verticals

  • Top Four Products Purchased Online, By Category, in % of Online Shoppers, March 2020

9.4. Payment

  • Breakdown of Payment Methods Used in E-Commerce During COVID-19, in % of Online Shoppers, May 2020

9.5. Players

  • Top 5 Preferred E-Commerce Platforms, by Product Category and by National and International Websites, in % of Online Shoppers, March 2020

10. Dominican Republic B2C E-Commerce Country Profile

11. Guatemala B2C E-Commerce Country Profile

12. Uruguay B2C E-Commerce Country Profile

13. Costa Rica B2C E-Commerce Country Profile

14. Panama B2C E-Commerce Country Profile

15. Paraguay B2C E-Commerce Country Profile

16. El Salvador B2C E-Commerce Country Profile

17. Bolivia B2C E-Commerce Country Profile

18. Jamaica B2C E-Commerce Country Profile

19. Honduras B2C E-Commerce Country Profile

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