Japan B2C E-Commerce Sales Forecasts: 2017 to 2021 code:1348

Japan B2C E-Commerce Sales Forecasts: 2017 to 2021
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Japan
Pages: 28
Publication Date: 22/11/2017
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Questions Covered in the report:
  • How high is the B2C E-Commerce growth in Japan predicted to be in 2016-2021 compared to 2011-2016?
  • What is Japan’s online retail market size in 2017 and the forecast until 2022?
  • What is the projected increase in online share of total retail sales in Japan between 2016 and 2021?
  • How does Japan rank among other B2C E-Commerce markets in Asia and worldwide?
  • Who are the top 5 B2C E-Commerce companies in Japan by market share?

Key Findings:

B2C E-Commerce to gain a higher share of retail sales in Japan by 2021

Japan’s B2C E-Commerce market is the fourth largest worldwide and second largest in Asia. The country is advanced in terms of online shopping penetration, with close to 50% of all Internet users above 6 years of age and around two-thirds of 20-39 year-olds buying goods and services online, according to statistics in the yStats.com report. While the country’s total retail sales remained mostly flat over the past five years, B2C E-Commerce was expanding at a double-digit rate driven by attractive product pricing and the convenience of online shopping. Although the future B2C E-Commerce sales growth rate through 2021 is projected to moderate to high single digits, online commerce is still projected to outpace overall retail, surpassing the milestone of 10% of retail sales by the end of the forecast period.

The growth of B2C E-Commerce in Japan beyond 2017 is expected to be driven by an increase in online spending per shopper and the rise of mobile shopping, along with other factors such as reduced delivery times, popularization of shopping activities on social networking platforms and expansion of the product range. As of 2017, close to one-half of those who shop online said they spent less than 10% of their overall expenditure on E-Commerce sites, according to a survey cited in the yStats.com report. When asked about the future, close to one-third of online shoppers expected their online spending to increase.

With regard to M-Commerce, Japan has been lagging behind the emerging Asian markets in terms of mobile shopping adoption. This situation is likely to change, as smartphones are becoming almost as important as computers for accessing the Internet in Japan. Although the majority of online shoppers still buy via PC, the share of those using smartphones to conduct a purchase tripled between 2015 and 2016, with M-Commerce getting close to one-third of online sales.

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1. Management Summary

2. Market Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, November 2017
  • Japan’s Share of Global Retail E-Commerce Sales in Asia and Worldwide, in %, 2016 & 2021f
  • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015 & 2016
  • B2C E-Commerce Sales by Types of Products, Services and Digital Content, in JPY billion, 2015 & 2016
  • Online Shopper Penetration, in % of Internet Users, 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Top 5 Companies by B2C E-Commerce Market Share, in %, 2016

3. Overview of Sales and Shares Forecasts

  • B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2016
  • B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, 2016 – 2021f, and CAGR, in %, 2016 – 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f

4. Sales Forecasts

  • B2C E-Commerce Sales, in JPY trillion, 2016 – 2022f
  • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
  • B2C E-Commerce Sales, in USD billion, 2016 & 2021f
  • Retail E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2017f
  • B2C E-Commerce Sales, in JPY trillion, 2016 & 2017f
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  • Amazon.com Inc
  • Apple Inc
  • Rakuten Inc
  • Seven & I Holdings Co Ltd
  • Softbank Group Corp
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