Indonesia B2C E-Commerce Market 2019 code:1444

Indonesia B2C E-Commerce Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Indonesia
Pages: 58
Publication Date: 25/07/2019
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Questions Covered in the report:
  • What is the estimated size of the B2C E-Commerce market in Indonesia in 2025?
  • How fast is Indonesia’s online retail projected to growth through 2023?
  • What are the key trends in Indonesian B2C E-Commerce?
  • Which product categories are purchased by online shoppers in Indonesia the most?
  • Who are the leading players of the B2C E-Commerce market in Indonesia?

Key findings:

Mobile use spurs growth of online shopping in Indonesia

Mobile shopping leads growth in online commerce

A large majority of the population of Indonesia owns smartphones and nine out of ten Internet users consulted the web daily through a hand-help device last year, according to a source cited in the yStats.com publication. Smartphone is also the most used mode to access online shopping sites and make purchases, contributing to the fact that online shopping in Indonesia is a high single digit percentage of total retail purchases.  The rapid growth of  online shopping has led to attempt by the government early in 2019 to regulate the process, though a final version of the legislation has not been put in effect.

Fashion items dominate the products purchased online.

Online shoppers in Indonesia have made fashion items such as clothing and footwear the leading product category purchased through the Internet. The yStats.com report also indicates that smartphones and other consumer electronics are popular items for purchase online.  Groceries are a fast-growing though still small segment of the spectrum of items purchased online.

Trends in payment and delivery of online purchases

Bank transfer is the leading method for online shoppers in Indonesia to pay for their purchases, with cash on delivery in distant second place.  Digital wallets are growing in popularity for online as well as in-store purchases, though their use represents just a small portion of the total payment stream for online purchases, according to the yStats.com publication.  Online shoppers are keen on finding goods that include rapid delivery at no additional cost. Long delivery time and high fees are often cited in surveys as barriers to increased online shopping.

International merchants move to serve the Indonesian online shopping market

With the recent rapid growth of B2C E-Commerce coupled with considerable potential for further expansion,  Indonesia has attracted the attention of international online sellers, while local players also are widening their offerings. Chinese merchants such as JD.com and Go-Jek, and Singapore-based Lazada are among the foreign companies now well established in the online scene in Indonesia, while domestic players such as Bukalapak are expanding their offerings, according to data in the new yStats.com report.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview, May 2019
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
  • Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
  • B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Online Shoppers, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
  • Breakdown of Device Usage to Access the Internet, by Frequency, in % of Internet Users, 2018
  • Breakdown of Internet Traffic by Device, in %, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
  • Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • Retail E-Commerce Sales, in USD billion, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2018 & 2023f
  • E-Commerce Share of Retail Sales, in %, 2019f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 – 2022f
  • Number Internet Users, in millions, 2010 – 2018
  • Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
  • Average E-Commerce Spending per Month in IDR, in %, 2018e
  • Breakdown of E-Commerce Users, by Age Group and Gender, in %, 2018e

6. Products

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
  • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2018e

7. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
  • Number of E-Money Transactions, in millions, and Value, in IDR billion, 2012 – 2018e
  • Most Used E-Money Services, in % of Mobile Users, January 2018

8. Delivery

  • Breakdown of Main Drivers to Online Shopping, in % of E-Commerce Users, 2018e
  • Barriers to Online Shopping, in % of Respondents Who Do Not Shop Online, 2018
  • Breakdown of Problems Encountered When Using a Particular Shopping Website, incl. Delivery-Related, in % of Online Shoppers, May 2018

9. Players

  • B2C E-Commerce Players Overview, May 2019
  • Most Used E-Commerce Websites, in % of Online Shoppers, 2018
  • Product Categories Purchased from the Top Local Online Shopping Websites, May 2018
  • Breakdown of Positive Aspects of a Particular Shopping Website, in % of Online Shoppers, May 2018
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
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  • Bhinneka
  • Blibli
  • Bukalapak
  • Go-Jek
  • JD.id
  • Lazada Group SA
  • Orami
  • Shopee
  • Sociolla
  • Tokopedia
  • Zalora
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