Indonesia B2C E-Commerce Market 2018 code:1363

Indonesia B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Indonesia
Pages: 70
Publication Date: 28/03/2018
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Questions Covered in the report:
  • What is the estimated size of the B2C E-Commerce market in Indonesia in 2018?
  • How fast is Indonesia’s online retail projected to growth through 2021?
  • What are the key trends in Indonesian B2C E-Commerce?
  • Which product categories are purchased by online shoppers in Indonesia the most?
  • Who are the leading players of the B2C E-Commerce market in Indonesia?

Key findings:

Indonesia’s B2C E-Commerce to experience the fastest growth in Southeast Asia

B2C E-Commerce in Indonesia is growing at high double-digits rates which exceed those in the neighboring Southeast Asian nations. According to projections cited in the report by yStats.com, Indonesia is expected to be the top country in Southeast Asia by online retail sales in 2021 and also rank among the key emerging retail E-Commerce markets globally by 2025. The country’s growing middle class amidst the 260-million population and rising Internet penetration rates contribute to this robust growth.

M-Commerce is the key online retail trend in Indonesia, with mobile accounting for almost three-quarters of overall Internet traffic, as of early 2018. Most unique visitors to the country’s leading online shopping sites such as Lazada, Blibli and Tokopedia come from mobile devices, although the conversion rates on mobile are still lower than on desktop. Another important characteristic of Indonesia’s B2C E-Commerce market highlighted in the yStats.com report is the importance of social media, such as Facebook and Instagram, as a source of inspiration for digital purchases and also as a platform to place orders with online sellers. Clothes and footwear rank as the top product categories transacted through social networks.

At the same time, several major challenges to future E-Commerce growth exist. Indonesia’s archipelago geography complicates the delivery process, while low bank account penetration rates and preference for cash necessitate the acceptance of alternative payment methods by online merchants. Furthermore, Internet penetration in Indonesia is still low, according to statistics cited in yStats.com’s publication, and only about one in three Internet users make purchases online. Nevertheless, the growth expectations are high, attracting large investments into Indonesia’s E-Commerce sector.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, March 2018
  • Retail E-Commerce Sales Forecast in Indonesia, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
  • Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
  • Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
  • Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
  • Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
  • Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, March 2017
  • Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average Conversion Rate on E-Commerce Sites Compared to Regional Average, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June  2017

3. Trends

  • Number of Smartphone Users, in millions, 2017e & 2020f
  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
  • Breakdown of Internet Traffic by Device, in %, February 2018
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Average Conversion Rate on E-Commerce Sites Compared to Regional Average, by Mobile, Desktop and Total, June 2017
  • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June  2017
  • Online Resources That Inspire Consumers to Make Certain Purchases, in % of Online Shoppers, 2016
  • Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
  • Product Categories Purchased Online via Social Networks, in % of Respondents Who Make Purchases via Social Networks, June 2017

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2016 & 2021f
  • Retail E-Commerce Sales, in USD billion, 2018f & 2021f
  • E-Commerce Sales Share of GDP and of Total Household Consumption, in %, 2016
  • E-Commerce Share of Retail Sales, in %, 2016

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017e
  • Breakdown of Internet Users, by Age Group and Gender, in %, 2017
  • Online Shopper Penetration, in % of Internet Users, 2017
  • Share of Internet Users Selling Online, in % of Internet Users, 2017
  • Share of Households with Members Who Have Experience in Online Shopping, in %, 2017e
  • Breakdown of Frequency of Shopping Online, in % of Internet Users, Q1 2017
  • Breakdown of Frequency of Shopping Online, in % of Respondents, 2016 & 2017
  • Breakdown of Online Spending in IDR, in % of Online Shoppers, 2017
  • Number of Online Shoppers, in millions, 2016 & 2021f

6. Products

  • Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
  • Share of Online Shoppers Who Are Likely to Purchase Grocery Online in the Next 12 Months, in %, 2018e

7. Payment

  • Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2017
  • Credit Card Uses, in % of Banked Adults Interested in Owning a Credit Card, March 2017
  • Breakdown of Main Purposes of Using Online Banking, incl. “Shopping Online”, in % of Users, March 2017

8. Delivery

  • Reasons Customers Shop at Certain Retailers, in % of Online Shoppers, 2016
  • Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
  • Overview of Estimated Delivery Times of Selected Third-Party Delivery Services for Deliveries from Jakarta to Surabaya, in Days, November 2017

9. Players

  • Overview of E-Commerce Players, March 2018
  • Breakdown of the Number and Value of VC Deals by Sector, incl. E-Commerce, in %, January 2012-August 2017 (Total)
  • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
  • Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Top 3 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018
  • Breakdown of Platforms Used to Purchase Groceries Online, in % of Internet Users, December 2016
Read More
  • Alibaba Group Holding Ltd
  • JD.com Inc
  • Lazada Group SA
  • MatahariMall.com
  • PT Bhinneka Mentaridimensi
  • PT Bukalapak
  • PT MetraPlasa
  • PT Sumber Trijaya Lestari
  • PT Tokopedia
  • PT XL Planet Digital Tbk
  • Sea Ltd
  • Zalora
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