Indonesia B2C E-Commerce Market 2017 code:1314

OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Indonesia
Pages: 72
Publication Date: 04/04/2017
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Questions Covered in the report:
  • What was the size of the E-Commerce market in Indonesia in 2016?
  • What are the online retail sales growth forecasts for Indonesia through 2025?
  • How many people in Indonesia made purchases online in 2016?
  • What are the leading product categories bought online in Indonesia?
  • Who are the main E-Commerce market players in this country?

Key Findings:

Indonesia is the fastest growing E-Commerce market in Southeast Asia

E-Commerce in Indonesia is nascent, but developing fast. This report from yStats.com reveals that despite ranking low on Internet and online retail penetration rates, Indonesia’s E-Commerce market is already the largest in the region, owing to its large population size. The spread of Internet penetration, mobile connectivity, favorable demographics and economic growth are among the factors contributing to online retail development in this country, while infrastructure needs to be improved in order for the market to live up to its full potential.

The number of Internet users in Indonesia has been growing exponentially, with some statistics cited in yStats.com’s report ranking this country number one worldwide by Internet usage growth pace. Consumers are embracing mobile connected technology first: smartphones were the top devices to access the Internet and make purchases online in 2016. Another important trend is the strength of social commerce, with more than 50% of Internet users surveyed in 2016 recognizing Facebook as a platform not only to socialize, but also to buy and sell goods.

Multiple projections cited in this report by yStats.com convey expectation of strong double-digit growth rate of E-Commerce sales in Indonesia over the next several years, outpacing other markets in this emerging region. The bourgeoning market opportunity has helped some of the top E-Commerce market players in Indonesia such as Lazada, Tokopedia, Elevania and MatahariMall to attract significant amounts of investment over the past several years and competition has intensified.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of E-Commerce Market and International Comparisons, March 2017
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Singapore, 2016e
  • B2C E-Commerce Sales in Southeast Asia, by Country, incl. Indonesia, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Indonesia, in %, 2015 & 2025f
  • Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Indonesia, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Rides Sales in Southeast Asia, by Country, incl. Indonesia, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet Penetration, by Country, incl. Indonesia, in % of Individuals, 2015
  • Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Indonesia, in MBPS, Q2 2016
  • Internet Users Growth in Southeast Asia, by Country, incl. Indonesia, in %, January 2017 Compared to January 2016
  • Internet Users in Southeast Asia, by Country, incl. Indonesia, in millions, 2015 & 2020f
  • Number of Internet Users Who Research Products or Services Online, by Country, incl. Indonesia, in millions, 2015
  • Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Indonesia, in %, November 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Indonesia, 2015

3. Trends

  • Overview of E-Commerce Trends, March 2017
  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
  • Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a Purchase, in %, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Social Platforms Most Recognized as Platforms for Buying and Selling Online, by Social Media and Online Forum, in % of Internet Users, June 2016
  • Activities Carried Out on Facebook, in % of Facebook Users, January 2016
  • Breakdown of Perception of Security of Online Transactions, in % of Internet Users, 2016

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, by Six Comparative Estimates, 2014-2019f & 2025f
  • E-Commerce Share of Total Retail Sales, in %, 2014 – 2019f
  • E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

5. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2010 – 2015
  • Breakdown of Internet Users, by Age Group and Gender, in %, 2016
  • Share of Internet Users Aware of Online Shopping, in %, and Share of Internet Users Who Shopped Online, in %, 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, by Urban, Rural and Total, 2016e
  • Perceived Advantages and Disadvantages of Online Shopping, in % of Internet Users, June 2016
  • Reasons for Not Shopping Online and Factors That Would Encourage to Shop Online, in % of Internet Users Who Do Not Shop Online, June 2016
  • Breakdown of Spending Amount on Each Online Purchase in USD, in % of Online Shoppers, August 2016

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, August 2016
  • B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 – 2019f
  • B2C E-Commerce Sales by Selected Product Categories, in IDR billion, 2014 & 2015e
  • B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
  • Online Travel Sales, in USD billion, 2015 & 2025f
  • Average Annual Online Spending, by Product Category, in IDR, June 2016

7. Payment

  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
  • Breakdown of Reasons to Choose Payment via ATM, in % of Online Shoppers Who Pay for Online Purchases via ATM, December 2016
  • Breakdown of E-Commerce Payments by Payment Method, by Approximate Share in %, 2015
  • Most Popular Non-Bank Fintech Services, in % of Non-Bank Fintech Service Users, November 2016

8. Delivery

  • Overview of E-Commerce Delivery, March 2017
  • Reasons to Choose an E-Commerce Website to Buy From, in % of Online Shoppers, August 2016

9. Players

  • Overview of E-Commerce Players, March 2017
  • Top 6 E-Commerce Websites, by Total Visits, in millions, February 2017
  • Awareness of E-Commerce Websites, in % of Online Shoppers, August 2016
  • Most Frequently Used E-Commerce Websites, in % of Online Shoppers, by Age Group, August 2016
  • Reasons to Choose a Specific E-Commerce Website to Buy From, in % of Online Shoppers, by Total Online Shoppers and Online Shoppers Buying from Top 10 E-Commerce Websites, August 2016
  • Sources of Information about E-Commerce Websites, by Total and Selected Leading E-Commerce Websites, in % of Internet Users, June 2016
  • Platforms Used for Online Shopping, in % of Online Shoppers, March 2016
Read More
  • Alibaba Group Holding Ltd
  • Elevania ID
  • Facebook Inc
  • Lazada Group
  • MatahariMall.com
  • Tokopedia PT
Read More

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