India B2C E-Commerce Market 2017 code:1323

India B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: India
Pages: 72
Publication Date: 31/05/2017
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Questions Covered in the report:
  • What are the leading predictions about B2C E-Commerce growth in India?
  • What are the main drivers and barriers to growth of online retail in this country?
  • How large will M-Commerce sales in India be by 2020?
  • How did demonetization affect the development of online shopping in India?
  • What were the market shares of India’s top 3 B2C E-Commerce competitors in 2016?

Key Findings:

India to see fastest growth among Asia’s top B2C E-Commerce markets

B2C E-Commerce accounted for only a small one-digit percentage share of India’s total retail sales in 2016, as this report from yStats.com reveals. Nevertheless, India is already the fourth largest online retail market in Asia and is projected to outpace other regional leaders in terms of annual growth rate predicted through 2021. Although the demonetization reform of 2016 led to some moderation of growth expectations, they remain high due to the country’s largely untapped potential.

The adoption of mobile Internet technology by Millennials and in rural areas is one of the key drivers of India’s E-Commerce growth. According to projections cited in yStats.com’s report, Millennials will account for around one-third of the total population and over three-quarters of online shoppers in India by 2020. M-Commerce has already crossed the 50% mark in share of online retail sales and is projected to reach new heights in the next several years. Whether shopping on desktop or mobile, cash on delivery remains the leading payment method used by Indian consumers, though the share of mobile wallets such as Paytm is on the rise.

Amazon and Flipkart are the two leaders of the E-Commerce space in India, together accounting for more than two-thirds of online gross merchandise value in 2016, according to research findings cited in yStats.com’s report. Amazon has invested billions of dollars in its Indian marketplace, more than doubling its revenues in fiscal 2016. Flipkart also is supported by strong investment inflow, having raised over a billion dollars in the latest funding round from companies such as Microsoft, eBay and Tencent Holdings. Meanwhile, Tencent’s competitor in China, Alibaba, increased its investment in Paytm, thus emphasizing the growing importance of the Indian market.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, May 2017
  • India’s B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Total Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in India, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f
  • Internet Penetration in India Compared to Selected Countries in Asia-Pacific, in %, January 2017
  • Internet User Growth in India Compared to Selected Countries in Asia-Pacific, in %, January 2017 Compared to January 2016

3. Trends

  • Overview of B2C E-Commerce Market Trends, May 2017
  • Smartphone Users, in millions, 2016e & 2020f
  • Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
  • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
  • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Cross-Border Online Spending, in INR billion, 2016e & 2017f
  • Share of Online Shoppers Discovering New Products Through Social Media Channels, in %, August 2016
  • Online Activities Conducted While Shopping In-Store, in % of Internet Users, August 2016

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, by Seven Comparative Estimates, 2014-2020f
  • Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR, in %, 2015 – 2020f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 – 2021f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2015
  • Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e
  • Internet Penetration by Urban and Rural Population, in %, October 2016
  • Number of Internet Users, in millions, 2015 & 2020f
  • Number of Rural Internet Users, in millions, 2015 & 2020f
  • Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016
  • Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f
  • Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 – 2020f
  • Breakdown of Online Shoppers by Gender and Age Group, in %, December 2015
  • Breakdown of Online Shoppers by Gender, in %, May 2016
  • Online Spending Per Shopper, in INR, 2014-2016

6. Products

  • Breakdown of E-Commerce Sales by Segments, in %, 2015
  • Breakdown of Online Travel Sales by Categories, in INR billion and in %, 2015
  • Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015
  • Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2015e & 2020f
  • Share of Consumers Who Use the Internet in the Purchasing Process of Selected Product Categories, by Urban and Rural, in %, 2016

7. Payment

  • Online and Mobile Payment Trends and News about Players, 2016
  • Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
  • Value of Payment Transactions by Selected Non-Cash Payment Methods, in INR billion, Volume, in millions, and Change, in %, incl. Mobile Wallets, FY 2014-2015 & FY 2015-2016
  • Purposes of Using Mobile Wallets, in % of Mobile Wallet Users, April 2016
  • Top 3 Mobile Wallet Apps, by Penetration, in % of Mobile Payment App Users, and Average Time Spent Per User Per Month, in minutes, December 2015 & April 2016
  • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016

8. Delivery

  • Retail E-Commerce Logistics Market Value, in USD billion, and Breakdown by Product Categories, in %, 2016e & 2020f
  • Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016
  • Overview of Delivery Services by Top 2 E-Commerce Players in India, May 2017

9. Players

  • Overview of B2C E-Commerce Players, May 2017
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, India’s Share of Total Visits, in %, and Estimated Number of Website Visits from India, in millions, March 2017
  • Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
  • Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016
  • Profile of Flipkart, May 2017
  • Profile of Amazon India, May 2017
  • Profile of Snapdeal, May 2017
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  • Alibaba Group Holdings Ltd.
  • Amazon Seller Services Pvt. Ltd.
  • Flipkart Online Services Pvt. Ltd.
  • Jasper Infotech Pvt. Ltd
  • One97 Communications
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