Top 5 Online Travel Markets 2016 code:1284

Top 5 Online Travel Markets 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: China, Germany, Japan, UK, USA
Pages: 72
Publication Date: 25/10/2016
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Questions Covered in the report:
  • What are the five largest countries by online travel sales in 2016?
  • How is the global online travel market predicted to develop in the next few years?
  • Which online travel trends are prevailing worldwide and in the top 5 markets?
  • How does travel rank among other product categories purchased online in the UK and Germany?
  • Which are the largest online travel agencies in the USA and in China?

Key findings:

The growth of the top 5 online travel markets worldwide to slow down

The global online travel market is projected to retain double-digit growth rates for the next few years, which are afterwards expected to decline to less than 10%, according to the forecast cited in the yStats.com report. Some further predictions included in the report are that Asia-Pacific is to overtake North America as the region with the largest online travel sales; a larger share of online travel bookings is expected to be transacted via mobile platforms; and the revenues of peer-to-peer accommodation sharing and transport sharing platforms will expand more rapidly than those of traditional online travel agencies.

The yStats.com report also reveals important trends and forecasts for the top 5 countries with the largest online travel sales. The USA is projected to remain the lead in the top 5 online travel markets for the next several years, though China is likely to decrease the gap between itself and the U.S. considerably. The UK continues to outperform Germany in terms of online travel sales due to a high penetration of the online channel despite the smaller total travel market, and Japan is seeing an increasing share of travel bookings taking place through the mobile channels. Across all top 5 markets, a common trend is a continuous, but slowing growth of online travel sales, as the share of the online channel in the total travel market increases.

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1. Management Summary

2. Global Developments

  • Overview of Online Travel Market Trends, October 2016
  • Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
  • Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
  • Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
  • Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
  • Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
  • Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Region, in %, October 2015
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Generation, in %, October 2015
  • Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 & 2019f
  • Online Travel Agencies Sales, in USD billion, 2015 & 2020f
  • Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
  • Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
  • Market Shares of the Top 5 Online Travel Agencies, in %, 2015
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

3. USA

  • Online Travel Market Overview and Trends, October 2016
  • Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2014 – 2019f
  • Number of Mobile Travel Bookers, in millions, and Share of Online Travel Bookers, in %, 2014 – 2019f
  • Online Share of Total Travel Bookings, in %, 2015
  • OTA’s Share of Online Travel Bookings, in %, 2014 & 2017f
  • Mobile Travel Bookings with OTAs, in USD billion, 2014 & 2015
  • Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Hotels/Resorts Websites, by Desktop and Mobile, in thousands, April 2015 & July 2015
  • Conversion Rate in “Travel/Hospitality”, Compared to “Retail”, by Desktop and Smartphone, in %, 2015
  • Penetration of P2P Lodging Websites Users, in % of Travelers Who Are Aware of P2P Lodging Websites, by Age Group, Q4 2015

4. China

  • Online Travel Market Overview and Trends, October 2016
  • Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers, February 2015
  • Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015
  • Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f
  • Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion, 2010 – 2015
  • Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016
  • Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f
  • Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015
  • Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Accommodation Booking, in %, Q4 2015

5. UK

  • Online Travel Market Overview and Trends, October 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, Q1 2015 & Q1 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, by Age Group and Gender, Q1 2016
  • Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016
  • Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015
  • Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who Abandoned a Mobile Transaction on a Travel Website/App, June 2015
  • Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015

6. Germany

  • Online Travel Market Overview and Trends, October 2016
  • Breakdown of Total Travel Sales, by Channel, incl. “Online”, in %, 2013 – 2015
  • Channels Used to Book Vacation, incl. “Online”, in % of Travelers,  2005 & 2015
  • Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online Shoppers, Q1 2015
  • Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online,  March 2016
  • Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation Online, March 2016

7. Japan

  • Online Travel Market Overview and Trends, October 2016
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015
  • Mobile Share of Online Travel Bookings, in %, 2013 & 2015
  • Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and Average Minutes per Visitor, January 2016

 

Read More
  • Airbnb Inc.
  • Booking.com
  • Ctrip.com International Ltd
  • Expedia Inc.
  • HomeAway
  • Ikyu Corp.
  • JTB
  • Jalan
  • National Rail
  • Orbitz Worldwide
  • Qunar
  • Rakuten Travel
  • The Priceline Group
  • Trainline
  • TripAdvisor
  • Yahoo Japan Corp.
  • agoda.com
  • eDreams Odigeo Group
Read More

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