Global Online Travel Market 2021 code:1527

Global Online Travel Market 2021
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Australia, Austria, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Malaysia, Mexico, Morocco, New Zealand, Philippines, Russia, Saudi Arabia, Singapore, South Korea, Switzerland, Thailand, Turkey, UK, USA, Vietnam
Pages: 159
Publication Date: 20/05/2021
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Questions Covered in the report:
  • What are the top “Travel & Tourism” websites by the number of visits globally in 2021?
  • How did the market shares of different online accommodation booking sources in Asia changed after the onset of COVID-19?
  • What were the top travel-related product categories purchased online in Europe despite the movement restrictions in 2020?
  • What was the share of travellers that abandoned purchases related to travel if contactless payment option was not available?
  • What is the share of travellers who consider Buy Now Pay Later option as an important factor when booking a service related to travel?

Key Findings:

The future of digital travel industry looks promising despite the impact of COVID-19: new yStats.com report

COVID-19 impact on the online travel market

The online travel market, on par with the whole travel industry, was largely affected by the restrictions imposed worldwide due to the COVID-19 pandemic, and the downturn continued in 2021, as only a few countries weakened the imposed movement restrictions a year after the onset. Nevertheless, there are also some signs of recovery, as three out of five travelers worldwide planned to spend more on a trip in 2021 since they could not travel in 2020. Moreover, despite a substantial fall in travel-related apps usage last year, the future looks brighter: it is forecasted to increase again, and for some categories even outpace the pre-pandemic levels.

Leading OTAs in the world

Globally, in the ranking of most visited websites in the travel category, Booking.com was still the leader in 2021, followed by Tripadvisor, and Airbnb. This distribution changed little as compared to pre-pandemic times. Moreover, Booking.com and Airbnb also were the leading websites in category “accommodation and hotels” worldwide. Nevertheless, some global travel websites were deeply affected by the pandemic and saw their comparative positions drop in the rankings, according to the findings of the yStats.com report.

Online travel sales and booking methods vary worldwide

In Asia-Pacific, Singapore was the leading country in the region in per capita online travel sales in 2020 and was forecasted to remain a leader through 2025. Moreover, as COVID-19 restrictions ease, overall per capita digital travel expenditures were expected to rise in Hong Kong and China, Taiwan, Japan, and South Korea by mid-decade. In the U.S., online travel sales value in 2020 turned out to be just half of the figure projected for 2020 before the health crisis and the gross bookings value of online travel agencies in the country fell sharply as well. In Europe, together with OTAs, direct online bookings still play an important role, as about one-third of hotel stays booked in 2020 were made online directly. The share was smaller for select Latin American countries, and the OTAs’ contribution to bookings was less, as compared to Europe. In the Middle East, when it comes to arranging accommodation for holidays, the share of direct bookings on official hotel websites was comparable to the share done on OTAs, according to figures in the new yStats.com publication.

BNPL may play an important role in the digital travel industry’s recovery

According to the findings of the yStats.com report, four-fifth of tourists worldwide claimed that technology would accelerate their confidence in traveling, and two-fifths of them stated that availability of contactless payments, such as Apple Pay, Google Pay, PayPal, Venmo, would allow them to travel more confidently. Moreover, in 2020, due to economic disruptions resulting from COVID-19, the usage of Buy Now Pay Later option accelerated. According to a 2020 international survey cited by yStats.com in the new report, a double-digit share of respondents said that availability of a BNPL option was an important factor when booking a service related to a trip.

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1.Management Summary

2.Global

  • Online Travel Market Overview & Trends, December 2020
  • Top 10 Travel & Tourism Websites, incl. Total Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, April 2021
  • Travel Apps Used, incl. Airline, Hotel, Train and Travel Avent Apps, in % of Travelers, February 2021
  • Top 10 Accommodation Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, February 2021
  • Share of Travelers Who Plan to Spend More Than Normally Would on a Trip in 2021 Since Could not Travel in 2020, in %, January 2021
  • Share of Travelers Who Would Return to Cash Payments When the Risk from COVID-19 Reduced, and Top 4 Reasons to Return to Cash, in %, 2020
  • Share of Travelers Who Consider Non-Card Payment Methods/E-Wallets as the Most Important Factor When Booking a Service Related to Travel, in %, 2020
  • Share of Travelers Who Consider Buy Now Pay Later Option as Important When Booking a Service Related to Travel, in %, 2020
  • Share of Travelers Who Paid Contactless or via Mobile When traveling, in %, 2020
  • Share of Travelers Who See Contactless Mobile Payments as a Confidence Driver, in %, September 2020 & February 2021
  • Share of Travelers Who Save Credit Card Points to Go on a Vacation Once Feel Comfortable Traveling, January 2021
  • Share of Travelers Who are Likely to Use More Travel Credits/Points to Pay for a Trip in 2021 Compared to Before the COVID-19 Pandemic, January 2021
  • Share of Travelers Who Abandoned Purchases Related to Travel If Contactless Payment Option was not Available, in %, 2020
  • Top Business Travel Payment Methods by Employees, in % of Corporate Travel Managers, 2020
  • Top Business Travel Payment Methods, in % of Business Travelers, 2020
  • Top 10 Air Travel Websites, by Website Rank, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, February 2021
  • Top Investment Priorities For Airlines to be Implemented by 2023, in % Passenger Carriers, October 2020
  • Top Investment Priorities For Airports to be Implemented by 2023, in % Passenger Carriers, October 2020
  • Breakdown of Top Airline Priorities for the Introduction of Touchless Self-Service by 2023, incl. Mobile Touchless Payment, in % of Airlines’ IT Executives, October 2020
  • Automated Services at Border Control & Boarding in Airports Planned for 2023, in % of Passenger Carriers, October 2020
  • Share of Adult Travelers Who Were Excited About Technology’s Potential to Further Personalize Their Travel Experiences in the Future, by Country, in %, July 2020
  • Share of Adult Travelers Who Expected to Participate in More Virtual/Online Experiences During Their Trips, by Country, in %, July 2020
  • Share of Adult Travelers Who Would Be More Comfortable About Going to an Unknown Destination If They Could Scout It Virtually, by Country, in %, July 2020
  • Share of Adult Travelers Who Chose Technology Would Be Important in Minimizing Human Interaction When Traveling, by Country, in %, July 2020

3.North America

3.1. USA

  • Post-COVID-19 Sales Forecasts, by Product Category, incl. Digital Travel Sales, in USD billion, 2020e
  • Breakdown of Post-COVID-19 Forecasts Adjustments to Sales Values, by Product Categories, and Sales Channel, incl. Digital Travel Sales, in %, 2020e
  • Breakdown of Future International Travel Plans, in % of Internet Users, May 2020
  • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of Visits, in millions, February 2021
  • Gross Bookings Value of Online Travel Agencies, in USD billion, 2019 & 2020
  • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of Visits, in millions, April 2021
  • Share of Airbnb Users, in % of Home-Sharing Websites Users, 2020e & 2022f
  • Number of Airbnb Users, in millions, and Year-on-Year Change, in %, 2019 – 2023f
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020
  • Breakdown of Consumer Attitude Towards Travel Credit Cards after the News of the COVID-19 Vaccine, in % of Travel Credit Card Owners, December 2020
  • Top Travel Credit Cards, by the Amount an Average Consumer Would Redeem over a Year, April 2021
  • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Travelers, September 2020

3.2. Canada

  • Top 4 Travel & Tourism Websites, incl. Total Website Visits, in millions, Canada’s Share of Total Visits, in %, Canada’s Number of Visits, in millions, April 2021
  • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Canada’s Share of Total Visits, in %, Canada’s Number of Visits, in millions, April 2021
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020

4.Asia-Pacific

4.1. Regional

  • Digital Travel Sales Value per Capita, by Selected Countries, in USD, 2020 & 2025f
  • Share of Mobile Sales, in % of All Online Travel Sales, 2020
  • Share of Travelers Who Used BNPL Payment Method for Travel Purposes, in %, 2020
  • Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of Hotels, 2017 – 2020
  • Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of Hotels, 2019 & 2020e
  • Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 – 2020
  • Online Travel Market Value, in USD billion, 2019, 2020 & 2025f

4.2. China

  • Overview of Consumers’ and Travelers’ Payment Patterns, April 2021
  • Channels Used to Find out about Outbound Travel, in % of Travelers, September 2020
  • Channels Used to Book an Outbound Trip, in % of Travelers, September 2020

4.3. Japan

  • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of Visits, in millions, February 2021
  • Top 5 Accommodation and Hotels, incl. Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of Visits, in millions, April 2021
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020

4.4. South Korea

  • Retail E-Commerce Sales, by Product Category, in KRW billion, incl. Travel, 2018, 2019 & 2020
  • Retail E-Commerce Sales, by Product Category, in KRW billion, incl. Travel, January 2020 & January 2021

4.5. India

  • Overview of Major Companies Across Travel Segments, incl. Hotel, Online Booking, Tour Operators, and Revenue of the Companies, incl. MakeMyTrip, Thomas Cook, and Taj, FY 2018 – FY 2020
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Travelers, October 2020

4.6. Australia

  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

4.7. New Zealand

  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

4.8. Indonesia

  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

4.9. Thailand

  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

4.10. Singapore

  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 5 Accommodation and Hotels, incl. Total Website Visits, in millions, Singapore’s Share of Total Visits, in %, Japan’s Number of Visits, in millions, April 2021
  • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Singapore’s Share of Total Visits, in %, Singapore’s Number of Visits, in millions, February 2021
  • Top 3 Technologies That Would Accelerate Confidence in Travel in the Next 12 Months, in % of Travelers, September 2020

4.11. Vietnam

  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f

4.12. Malaysia

  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

4.13. Philippines

  • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

5.Europe

5.1. Regional

  • Market Share of Online Travel Agencies, in % of Total, 2020e
  • Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of Hotels, 2017 – 2020
  • Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of Hotels, 2019 & 2020e
  • Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 – 2020

5.2. UK

  • Online Supplier-Direct Booking Market Share, in % of the Total Market, 2020
  • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • Hotel Guests Preferences for Check.in and Check-out Using Technology, incl. Hotel App, Public Kiosk, and Website, in % of Respondents, August 2020
  • Hotel Guests Preferences for Check.in and Check-out Using Technology, in % of Respondents, August 2020
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
  • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020
  • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020

5.3. Germany

  • Breakdown of Trips Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
  • Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020
  • Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
  • Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020
  • Travel Bookings via Digital Channels, by Destination Country, January 2021
  • Travel Bookings via Digital Channels, by Destination Country, January 2021
  • Online and Face-to-Face Travel Bookings’ Share, in % of Total 5+ Days Vacations Booked, 2010 – 2020
  • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Germany’s Share of Total Visits, in %, Germany’s Number of Visits, in millions, February 2021
  • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Germany’s Share of Total Visits, in %, Germany’s Number of Visits, in millions, April 2021
  • Breakdown of Accommodation Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
  • Breakdown of Payment Methods to be Used During the Next Trip, in % of Respondents, June 2020
  • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020

5.4. France

  • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, France’s Share of Total Visits, in %, France’s Number of Visits, in millions, February 2021
  • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, France’s Share of Total Visits, in %, France’s Number of Visits, in millions, April 2021
  • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020

5.5. Switzerland

  • Breakdown of Neobanks Use Cases, incl. Payments When traveling, in % of Neobanks’ Users, August 2020
  • Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
  • Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020

5.6. Austria

  • Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
  • Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020

5.7. Russia

  • Breakdown of Consumers Expectations towards Travel Service Providers Post COVID-19 as Perceived by Travel Service Providers Representatives, in %, October 2020
  • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in millions, February 2021
  • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s Number of Visits, in millions, April 2021
  • Breakdown of Channels Where Online Payments are Used, in % of Online Shoppers, June 2020
  • Breakdown of Online Payment Services Used, in % of Online Shoppers, June 2020

5.8. Turkey

  • Top 5 Accommodation and Hotel Websites, incl. Total Website Visits, in millions, Turkey’s Share of Total Visits, in %, Turkey’s Number of Visits, in millions, April 2021

6.Latin America

6.1. Regional

  • Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
  • Share of Total and Online Gross Travel Bookings, by Select Countries, incl. Mexico, Brazil and Colombia, 2020
  • Share of Hotel and Airline Segments, in % of Total Gross Travel Bookings, 2020e

6.2. Brazil

  • Online Travel Penetration Rate, in %, 2023f
  • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Brazil’s Share of Total Visits, in %, Brazil’s Number of Visits, in millions, April 2021
  • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
  • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020

6.3. Mexico

  • Top 4 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Mexico’s Share of Total Visits, in %, Mexico’s Number of Visits, in millions, April 2021
  • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020

6.4. Argentina

  • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, Argentina’s Number of Visits, in millions, April 2021
  • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
  • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020
  • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020

7.Middle East and Africa

7.1. Regional

  • Holiday Accommodation Booking Methods, in % of Travelers, January 2021

7.2. Saudi Arabia

  • Online Sentiment Breakdown Towards Travel Touchpoints, incl. Accommodation, Airlines, and Airports, in % of Respondents, September 2020

7.3. Morocco

  • Top 11 Product Categories Purchased Online, in % of Internet Users, August 2020
Read More
  • Agoda
  • Airbnb Inc.
  • American Express
  • Apple Inc
  • Chase sapphire
  • Ctrip
  • Expedia Group
  • Fewo-direct
  • Go Mmt
  • Google
  • Hilton Hotels
  • MakeMyTrip
  • Marriot hotels
  • PayPal Holdings Inc
  • Taj Hotels
  • Thomas Cook
  • Traveloka
  • TripAdvisor Inc.
  • Venmo Inc.
  • WeChat
  • Welbo
  • Wells Fargo
Read More

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