Global Online Travel Market 2016 code:1283

Global Online Travel Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: China, Australia, New Zealand, Japan, Hong Kong, India, Indonesia, Thailand, Vietnam, USA, Brazil, Germany, France, Russia, UK, Italy, Spain, Turkey, South Korea, Saudi Arabia, Canada, Argentina, Chile, Mexico, Peru, Austria, Belgium, Netherlands, Poland, South Africa, Nigeria, Morocco, Iran, Israel, Qatar, Tunisia, Greece
Pages: 158
Publication Date: 19/10/2016
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Questions Covered in the report:
  • How large is the global online travel market now and what is the forecast for 2020?
  • What are the largest online travel markets in the world?
  • Which important market trends are emerging in online travel?
  • How is the online market for travel services evolving in 30+ various countries across all global regions?
  • Who are the major players of the online travel market?

Key findings:

Mobile drives global online travel sales growth

Online travel sales are expanding worldwide and are expected to approach a 50% milestone in share of total travel sales in 2016, according to a forecast cited in the new publication from yStats.com. Mobile sales are showing the highest growth rate, as more consumers, especially Millennials, turn to their smartphones and tablets to make travel reservations.

North America is forecasted to remain the world’s largest online travel market until 2017, when it is predicted to be surpassed by a faster growing Asia-Pacific region. This trend is reflected in a ranking of the top 5 online travel agencies, revealed in the yStats.com report, which shows that China-based Ctrip.com is the fastest growing among them, but US-based Expedia and The Priceline Group still occupy the first two ranks. Accommodation sharing portal Airbnb made its way to the fourth rank, signaling the growing strength of the peer-to-peer services in the travel sector. The growth of Airbnb and other P2P accommodation sharing platforms, along with transportation sharing portals such as Uber and Lyft are particularly popular with the Millennial generation and provide a challenge to the traditional hotel and transportation sectors.

The online share of regional travel sales in Europe is above the global average, but there are great differences on the country level, as the yStats.com report shows. While the UK, Germany and France have online travel sales in double-digit billion dollar range, Eastern European markets have more modest market volumes, but also a higher growth potential. Similar to Eastern Europe, the emerging markets of Latin America, Middle East and Africa await a boost in online travel sales, as Internet penetration, smartphone ownership and the traveler’s propensity to shop online rise.

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1. Management Summary

2. Global Developments

  • Overview of Online Travel Market Trends, October 2016
  • Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
  • Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
  • Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
  • Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
  • Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
  • Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Region, in %, October 2015
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Generation, in %, October 2015
  • Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 & 2019f
  • Online Travel Agencies Sales, in USD billion, 2015 & 2020f
  • Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
  • Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
  • Market Shares of the Top 5 Online Travel Agencies, in %, 2015
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

3. North America

3.1. USA

  • Online Travel Market Overview and Trends, October 2016
  • Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2014 – 2019f
  • Number of Mobile Travel Bookers, in millions, and Share of Online Travel Bookers, in %, 2014 – 2019f
  • Online Share of Total Travel Bookings, in %, 2015
  • OTA’s Share of Online Travel Bookings, in %, 2014 & 2017f
  • Mobile Travel Bookings with OTAs, in USD billion, 2014 & 2015
  • Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Hotels/Resorts Websites, by Desktop and Mobile, in thousands, April 2015 & July 2015
  • Conversion Rate in “Travel/Hospitality”, Compared to “Retail”, by Desktop and Smartphone, in %, 2015
  • Penetration of P2P Lodging Websites Users, in % of Travelers Who Are Aware of P2P Lodging Websites, by Age Group, Q4 2015

3.2. Canada

  • Product Categories Purchased Online, incl. “Flights and Travel Packages”, in % of Online Shoppers, March 2015
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f

4. Asia-Pacific

4.1. Regional

  • Top 5 Product Categories Purchased Online, incl. “Travel”, in % of Respondents, June 2015
  • Online Travel Agencies Gross Bookings, in USD billion, 2013 – 2017f
  • Online Travel Sales in Southeast Asia, by Sub-Sector, in USD billion, 2015 & 2025f
  • Online Hotels and Airlines Sales in Southeast Asia, by Country, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Rides Sales in Southeast Asia, by Country, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f

4.2. China

  • Online Travel Market Overview and Trends, October 2016
  • Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers, February 2015
  • Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015
  • Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f
  • Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion, 2010 – 2015
  • Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016
  • Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f
  • Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015
  • Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Accommodation Booking, in %, Q4 2015

4.3. Japan

  • Online Travel Market Overview and Trends, October 2016
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015
  • Mobile Share of Online Travel Bookings, in %, 2013 & 2015
  • Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and Average Minutes per Visitor, January 2016

4.4. India

  • India’s Share of Online Travel Sales in Asia-Pacific, in % and in USD billion, 2015
  • Breakdown of Internet Market by Sectors, incl. “Online Travel”, in USD billion, 2013 & 2020f
  • Online Travel Sales, in INR billion, 2014 – 2016f
  • Breakdown of Online Travel Sales by Segments, in INR billion and in %, 2015

4.5. South Korea

  • Online Travel Sales, in KRW trillion, 2013 – 2015
  • Mobile Share of Online Travel Sales, in % and in KRW trillion, 2014 & 2015

4.6. Australia

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
  • Online Travel Bookings Industry Revenue, in AUD million, FY 2014/2015 & FY 2015/2016e
  • Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015

4.7. Indonesia

  • Online Travel Sales, in USD billion, 2015 & 2025f

4.8. Thailand

  • Product Categories Purchased Online, incl. “Travel & Tourism”, in % of Online Shoppers, May 2015

4.9. Hong Kong

  • Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, 2015

4.10. New Zealand

  • Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015

4.11. Vietnam

  • Product Categories Purchased Online, incl. “Train and Air Tickets” and “Tour and Hotel Booking”, in % of Online Shoppers, 2015

5. Europe

5.1. Regional

  • Online Travel Sales, in USD billion, by Western Europe and Central and Eastern Europe, 2014 – 2019f
  • Travel Bookings via Mobile Channels, in EUR billion, 2015 & 2017f
  • Product Categories Purchased Online in the EU, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2015
  • Share of Online Shoppers Buying “Travel and Holiday Accommodation” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015
  • Audience Reach of Airbnb Websites, by Austria, Belgium, France, Germany, Italy, Poland, Spain, Switzerland and the UK, in %, July 2016
  • Share of Travelers Who Book Accommodation with Airbnb, by France, Germany, Ireland, Italy, Spain, the UK and the USA, in %, August 2015

5.2. UK

  • Online Travel Market Overview and Trends, October 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, Q1 2015 & Q1 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, by Age Group and Gender, Q1 2016
  • Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016
  • Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015
  • Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who Abandoned a Mobile Transaction on a Travel Website/App, June 2015
  • Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015

5.3. Germany

  • Online Travel Market Overview and Trends, October 2016
  • Breakdown of Total Travel Sales, by Channel, incl. “Online”, in %, 2013 – 2015
  • Channels Used to Book Vacation, incl. “Online”, in % of Travelers,  2005 & 2015
  • Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online Shoppers, Q1 2015
  • Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online,  March 2016
  • Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation Online, March 2016

5.4. France

  • B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. “Tourism”, 2015
  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2015
  • Product Categories Purchased Online via Desktop and Smartphone, incl. “Travel/Tourism”, in % of Internet Users and in % of Mobile Internet Users, H1 2016
  • Share of Unique Visitors to Travel Websites Who Accessed These Websites via Mobile, in % and in millions, July 2016
  • Top 10 Travel Websites Visited from Desktop, by Unique Monthly Visitors, in thousands, Q2 2016
  • Top 5 Accommodation Booking Websites/Apps Visited from Mobile, by Unique Monthly Visitors, in thousands, July 2016

5.5. Spain

  • Products Purchased Online, incl. “Travel”, in % of Online Shoppers, 12 Months to November 2015
  • Products Purchased via Mobile, incl. “Travel”, in % of Online Shoppers, 12 Months to November 2015

5.6. Italy

  • B2C E-Commerce Sales Breakdown, by Product Categories, incl. “Tourism Services”, in EUR billion and in %, 2015e
  • Mobile Share of Online Travel Sales, in % and in EUR billion, 2015

5.7. Russia

  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel Services and Tickets”, 2014 & 2015
  • Types of Online Platforms Used to Purchase Travel Online, in % of Internet Users Who Purchased Travel Online, February 2016
  • Online Travel Sales, in RUB billion, 2015 & 2016f
  • Breakdown of Online Travel Sales by Segments, in %, 2015
  • List of Top 3 Online Travel Agencies and Top 2 Online Accommodation Booking Websites, 2015

5.8. Netherlands

  • Share of Travel Bookings Made on Smartphone, in %, Q1 2016

5.9. Turkey

  • Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
  • Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
  • Online Travel Sales, in TRY billion, 2014 & 2015

5.10. Belgium

  • Travel Categories Purchased Online, in % of Online Shoppers, 12 Months to June 2016, and in % Change 2015-2016 and 2011-2016

5.11. Austria

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”,  in % of Online Shoppers, 2015

5.12. Greece

  • Product Categories Purchased Online, incl. “Travel Services”, in % of Online Shoppers, 12 Months to March 2015

5.13. Poland

  • Product Categories Purchased Online, incl. “Holiday Tours, Accommodation and Tickets”, in % of Online Shoppers, 2014 & 2015

6. Latin America

6.1. Regional

  • Online Travel Sales, by Argentina, Mexico and Brazil, in USD billion, and CAGR, in %, 2015 – 2020f
  • Product Categories Most Purchased Online, by Rank, incl. “Travel Reservations”, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, January 2015

6.2. Brazil

  • Online Travel Market Overview and Trends, October 2016
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f

6.3. Mexico

  • Top 5 Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, Q4 2015
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015

6.4. Argentina

  • Online Travel Sales, in ARS million, and Year-on-Year Change, in %, 2012 – 2015

6.5. Chile

  • Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, by Urban, Rural and Total, January 2015

6.6. Peru

  • Products Purchased Online, in % of Online Shoppers, H1 2015

7. Middle East

7.1. Regional

  • Online Travel Sales, in USD billion, 2015 & 2018f
  • Online Share of Airline Ticket Bookings, in %, by Egypt, Kuwait, Lebanon, Saudi Arabia and the UAE, 2015e
  • Top 5 Product Categories Purchased Online, incl. “Flight Tickets”, in % of Online Shoppers, by Kuwait, Saudi Arabia and the UAE, June 2016

7.2. Saudi Arabia

  • Online Travel Sales, in SAR billion, 2015e & 2019f

7.3. Israel

  • Product Categories Purchased Online, incl. “Travel (Vacation, Flights)”, in % of Online Shoppers, July 2015

7.4. Iran

  • Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, incl. “Used Services Related to Travel or Travel Related Information”, in millions and in % of Internet Users, by Male, Female and Total, 2013
  • Product Categories Purchased Online, incl. “Airline Tickets” and “Hotel Booking”, in % of Online Shoppers, 2012 & 2015

7.5. Qatar

  • Breakdown of B2C E-Commerce Sales, by Product Category, incl. “Travel”, in %, 2014

8. Africa

8.1. Regional

  • Channels Use To Book Travel Services, incl. Africa, in % of Travelers, 2015

8.2. South Africa

  • Product Categories Purchased Online, incl. “Travel Tickets” and “Hotel Reservations”, in % of Online Shoppers, October 2015
  • Top 3 Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, October 2015

8.3. Nigeria

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
  • Share of Travelers Who Book with Online-Only Travel Agencies, in %, 2015

8.4. Morocco

  • Product Categories Purchased Online, incl. “Travel or Transport Tickets”, in % of Online Shoppers, February 2016
  • Activities Carried Online Out via Mobile Phone, incl. “Use Services Related to Travel or Accommodation”, in % of Mobile Internet Users, Q4 2015

8.5. Tunisia

  • Activities Carried Out Online, incl. “Using Services Related to Travel or Travel-Related Accommodation”, in % of Internet Users, 2014

 

Read More
  • Voyages-sncf
  • Expedia Inc.
  • The Priceline Group
  • Ctrip.com International Ltd
  • TripAdvisor
  • JTB
  • Rakuten Travel
  • Booking.com
  • Airbnb Inc.
  • Ozon.travel
  • Onetwotrip
  • Anywayanyday
  • Ostrovok
  • CVC
  • Submarino Viagens
  • Decolar.com
  • Hotel Urbano
  • eDreams Odigeo Group
  • Lastminute.com Group
  • irctc.co.in
  • ryanair.com
  • southwest.com
  • agoda.com
  • kayak.com
  • delta.com
  • HomeAway
  • Orbitz Worldwide
  • Jalan
  • Yahoo Japan Corp.
  • Ikyu Corp.
  • H.I.S
Read More

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