Global Online Airline Booking Market 2019 code:1464

Global Online Airline Booking Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Mexico, Philippines, Saudi Arabia, South Africa, South Korea, Spain, UAE, UK, USA
Pages: 82
Publication Date: 10/12/2019
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Questions Covered in the report:
  • How much of global flight bookings are made online?
  • What is the projection for online air travel sales worldwide in 2023?
  • What are the top market trends in global online airline booking in 2019?
  • How do travelers in different countries book flights?
  • Which airlines and OTAs are leading in terms of digital traffic?

Key findings:

Half of air travel sales now online

Digital flight bookings rising

Global online air travel bookings surpassed the milestone of 50% of overall flight sales in 2018, and continued to grow in 2019, the yStats.com report reveals. Airline websites, apps and OTAs are increasingly used by travellers to purchase flight tickets, with more than two in three flight bookers surveyed in 2019 valuing the digital experience that these channels offered. Over the forecast period through 2023, online air travel sales are projected to rise further at a steady single-digit compound annual growth rate. Emerging markets are expected to drive most of the airline market growth, above all in the Asia-Pacific region. By mid-2020, China is forecast to overtake the USA as the largest air travel market in the world.

Top trends in online air travel market

Airlines and travel agencies are adopting new technologies such as AR/VR and visual search to improve their customers’ experience and strengthen loyalty amidst growing competition. In 2019, Amazon, Google, Booking.com and Skyscanner launched new digital flight offerings, putting more pressure on airlines, as the yStats.com report reveals. However, direct booking with airlines was still the preferred channel in countries including the USA, South Korea, and Germany. Furthermore, mobile apps offered by airlines are gaining popularity, installed by three in ten travellers surveyed in 2019. Among other purposes, these apps are used to pay for last-minute add-ons, such as extra bags, and to shop for ancillaries.

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1. Management Summary

2. Global Developments

  • Online Airline Booking Market Overview & Trends, November 2019
  • Breakdown of Air Travel Bookings by Online and Offline, in %, 2018
  • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2019f & 2023f
  • Share of Flight Bookers Who Value The Quality Of The Digital Experience on Offer, in %, 2018 & 2019
  • Share of Flight Bookers Who Want to Personalize Their Booking Through Add-Ons, in %, 2019
  • Share of Flight Bookers Who Felt Frustrated That They Could Not Easily Understand What Was Included as Standard, in %, 2018 & 2019
  • Share of Flight Bookers Who Felt Annoyed With Companies Not Remembering Their Preferences For Future Trips, in %, 2018 & 2019
  • Cart Abandonment Rate by Selected Industries, in %, 2018
  • Top Reasons Cart Abandonment in Travel and Airline Booking, in % of Respondents, 2018
  • Share of Airline Passengers Who Would Pay for Last-Minute Purchases With An Airline App, in %, 2019
  • Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
  • Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
  • Ancillaries Bought via Mobile, in % of Travelers, 2018
  • Broadband-Enabled Ancillary Revenue, by Type, in USD million, 2018e, 2028f & 2035f
  • In-Flight Technology That Air Travelers Would Like To Have, in % of Air Travelers, June 2019
  • Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Website, in %, 2019
  • Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019

3. North America

3.1. Regional

  • Breakdown of Air Travel Booking by Online and Offline, in %, 2018

3.2. USA

  • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
  • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • Share of Leisure Travelers Who Searched for Flight and Accommodation and Booked Them on Mobile, in %, November 2018
  • Travel Booking Channels Used, in % of Travelers, by Generation, October 2018
  • Share of Travelers Who Are Likely to Book a Flight After Receiving a Personalized Notification Digitally, by Generation, 2018
  • Channels Used by Travel Agents to Book Flights, in % of Travel Agents, by Travel Agent Type, April 2019
  • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
  • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018

3.3. Canada

  • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

4. Asia-Pacific

4.1. China

  • Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2022f
  • Market Shares of Top 3 OTAs in the Online Air Travel Sector, in %, Q2 2019

4.2. Japan

  • Breakdown of Online Travel Sales by Segment, in %, 2018
  • Online Share of Air Travel Bookings, in %, 2018 & 2022f

4.3. South Korea

  • Breakdown of Online Air Travel Bookings by Channels, in %, H1 2018 & H1 2019
  • Top 2 Specialized Air Travel Website/Apps by Market Share, in %, H1 2019

4.4. India

  • Online Share of Air Travel Bookings, in %, 2015 & 2018

4.5. Indonesia

  • Total Travel Sales and Online Travel Sales, by Category, in USD billion, 2018
  • Top 3 Travel Booking Apps Used by the Millennials, in % of Respondents, April 2019

4.6. Philippines

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

5. Europe

5.1. Regional

  • Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
  • Online Air Travel Revenue, in USD billion, and CAGR, in %, by EU-5 Countries, 2018f & 2023f
  • Average Revenue per User in Online Air Travel Booking, by France, Germany, Italy, Spain and the United Kingdom, in USD, 2018 & 2023f
  • Mobile Flight Booking Share, in % of Total Online Flight Bookings, Q4 2016, Q4 2017, Q3 2018, Q4 2018 & Q3 2019

5.2. UK

  • Number of User Conversions on Selected Airline Booking Websites, in thousands, by Desktop and App, April 2018 & April 2019
  • Monthly Mobile Flight App Downloads, by Selected Apps, in thousands, January 2018 – April 2019
  • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
  • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018

5.3. Germany

  • Number of Travelers Who Searched Information About Flights Online, in millions, 2008 & 2018
  • Share of Travelers Who Used Mobile Internet for Booking Flight, Train, Bus, in % of Travelers Who Use Mobile Internet for Travel Purposes, March 2019
  • Online Providers Used to Book Flights via Website or App, in % of Online Airline Ticket Bookers, Q1 2019

5.4. France

  • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, incl. Airlines, January 2019

5.5. Spain

  • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019

6. Latin America

6.1. Regional

  • Online Share of Air Travel Bookings, in %, 2018

6.2. Brazil

  • Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
  • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018

6.3. Mexico

  • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018

6.4. Argentina

  • Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018

7. Middle East & Africa

7.1. Regional

  • Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Mobile App, in %, 2019

7.2. UAE

  • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018

7.3. Saudi Arabia

  • Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, October 2019

7.4. South Africa

  • Estimated Market Share of Travelstart, by Online Travel and Total Travel, in %, April 2019
Read More
  • Alphabet Inc.
  • Booking Holdings Inc
  • Expedia Group Inc.
  • Ryanair Holdings PLC
  • Skyscanner Ltd
  • Southwest Airlines Co.
  • Traveloka Indonesia PT
  • Travelstart Online Travel Operations Pty Ltd
  • Trip.com Group Ltd
  • easyJet PLC
Read More

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