Global Online Airline Booking Market 2018 code:1400

Global Online Airline Booking Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, UAE, UK, USA
Pages: 89
Publication Date: 26/10/2018
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Questions Covered in the report:
  • What is the projected size of the online direct flight booking market by 2020?
  • Which countries are leading in terms of online airline ticket booking sales?
  • How mobile flight booking trends affect the market?
  • Which channels are preferred by travelers worldwide for researching and purchasing airline tickets?
  • What are leading airline websites worldwide?

Key findings:

Tech innovation helps airlines boost direct online bookings

Airlines’ websites and apps see their online market share grow

Online direct bookings of flight tickets, generated on airlines’ own websites and mobile apps, are projected to see solid growth over the next three years, and increase their share of overall Internet-based flight sales to more than one-half, according to a projection cited in the yStats.com report. Apps especially are on a growth spurt, expected to see their contribution nearly triple by 2021 when compared to two years ago. However, competition from intermediaries, such as Online Travel Agencies, remains strong and forces airlines to re-think their E-Commerce and mobile strategies to encourage customer loyalty. Tech innovations such as artificial intelligence, machine learning, and big data analytics, come to airlines’ aid in providing a frictionless customer experience through direct booking channels.

Mobile sales of flight tickets are on the rise worldwide

International markets are diverse when it comes to the preferred digital booking channels for flight tickets. In the USA, the world’s largest online airline booking market, top airlines’ own websites and apps, including those of American Airlines, United Airlines and Southeast Airlines, generate high amounts of web traffic, while in China, which ranks second, around eight in ten travelers prefer OTAs such as Ctrip and Qunar over airlines’ websites when booking flights. An overarching worldwide trend is the growth of mobile bookings. In Europe, for example, nearly one-quarter of airline bookings were made on mobile devices, according to a recent estimate cited in the yStats.com report. Globally, over one-half of travelers have at least one airline app installed on their devices.

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1. Management Summary

2. Global Developments

  • Overview of Online Flight Booking Market and Trends, October 2018
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 – 2022f
  • Top 5 Countries by Online Airline Bookings, in USD billion, 2018e
  • Online Direct Bookings for Airlines, in USD billion, 2017 & 2020
  • Breakdown of Online Flight Booking by Channels According to Airlines’ Expectations, in %, 2016 & 2021f
  • Airline Website and Airline Mobile App Share of Sales Channels, in %, 2017
  • Share of Airline Direct Bookings Rejected or Cancelled Due to Suspicion of Fraud, in %, 2017
  • Airline Direct Sales Channels Revenue Loss Due to Fraud, in %, 2017
  • Breakdown of Online Bookings by Device, by Desktop, Smartphone and Tablet, in %, by Travel Category, incl. “Air Tickets”, Q4 2017
  • Breakdown of Mobile Website and App Usage for Activities Related to Travel Booking, incl. “Booking a Flight”, in % of Online Travelers, 2017
  • Types of Travel Apps that Smartphone Owners Installed, in % of Online Travelers, November 2017
  • Breakdown of Number of Airline Apps Installed, in %, November 2017
  • Top 20 Airline Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018
  • Share of Airline Passengers Preferring to Indirect Channels to Book Flights, in %, July 2018
  • Share of OTAs in Online Airline Bookings, in % of Online Travelers Under 30, 2017
  • Breakdown of the Market Share of the Top 3 Global Distribution Systems, in %, 2017

3. Asia-Pacific

3.1. Regional

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 – 2021f

3.2. China

  • Online Travel Sales, in CNY trillion, and Breakdown by Category, incl. “Online Airline Booking”, in %, 2013 – 2017e
  • Online Airline Ticket Bookings, in CNY billion, and Year-on-Year Change, in %, 2010 – 2019f
  • Online Airline Ticket Bookings, in CNY billion, and Year-on-Year Change, in %, Q1 2017 – Q1 2018
  • Breakdown of Online Air Ticket Reservation Agencies by Market Share, in %, Q1 2018
  • Breakdown of Channels Used When Booking Flights via Website or App, in % of Travelers, 2017e

3.3. Japan

  • Breakdown of the First Action Taken When Purchasing a Travel Product, by Domestic and Overseas Travel, incl. “Search on The Airlines’ Websites”, in % of Travelers, July 2017
  • Breakdown of Travel Channels Used for Booking, incl. “Airline Direct Sales Sites and Applications”, in % of Overseas Travelers, June 2018

3.4. South Korea

  • Breakdown of Online Airline Bookings by Channels, in %, H1 2017 & H1 2018
  • Top 10 Travel Apps, by Active Monthly Users, in thousands, incl. Airlines, August 2017

3.5. Australia

  • Breakdown of Travel Websites by Share of Visits, incl. “Jetstar”, “Virgin Australia”, in %, 2017

3.6. India

  • Breakdown of Online Travel Sales by Sub-Categories, including “Domestic Airline Tickets Booking” and “International  Air Tickets Booking”, in INR billion and in %, 2017

4. North America

4.1. Regional

  • Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Country and Total, 2016 – 2021f

4.2. USA

  • OTAs’ Sales in the “Airline” Segment, in USD billion, and in % Year-on-Year Change, 2015 – 2021f
  • Devices Used for Shopping for and Booking Flights Online, in % of Online Travelers, December 2017
  • Technological Advancements and Innovations That Would Improve Travel Experience According to Travelers, in % of Travelers, January 2018
  • Top Uses of Artificial Intelligence That Could Improve Travel Experience According to Travelers, in % of Travelers, January 2018
  • Top 10 Flight Booking Apps, by Total Number of Installs, in thousands, by App Store and Google Play Store, 4 Weeks in September 2017
  • Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, October 2018

4.3. Canada

  • Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Airlines Websites, by Desktop and Mobile, in thousands, April 2017 & July 2017

5. Europe

5.1. Regional

  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
  • Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 – 2021f
  • Mobile Flight Booking Share, in % of Total Online Flight Bookings, 2013 – 2017e

5.2. UK

  • Online Card Spending in the “Airlines” Sector, in GBP million, Online Share of Spending, and Number of Transactions, in millions, by Credit Card and Debit Card, 12 Months to October 2017
  • Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
  • Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines, August 2016 – July 2017

5.3. Germany

  • Online Travel Booker Penetration by Category, incl. “Flight”, in % of Internet Users, May 2018
  • Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017

5.4. France

  • Use of Airline Websites and Apps for Planning and Booking the Last Trip, in % of Online Travel Bookers, by Age Group, April 2017
  • Top 10 Travel Websites, by Number of Unique Visitors per Month, in thousands, in % of Population and by Number of Unique Daily Visitors, in  thousands, incl. Airlines, Q2 2018

5.5. Spain

  • Online Card Spending in the “Air Transportation” Segment, in EUR million, Q1 2016 – Q1 2018
  • Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines, August 2016 – July 2017

5.6. Russia

  • Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017
  • Devices Used for Online Flight Tickets Search, Reservation, Payment, by Desktop, Smartphone and Tablet, in % of Online Travelers, May 2017
  • Breakdown of Traffic to Online Flight Booking Channels, in %, August-October 2017 and February-April 2018
  • Top 10 Travel Websites, by Average Monthly Visits, in millions, incl. Airlines and Airline Booking OTAs, August 2016 – July 2017

5.7. Sweden

  • Breakdown of Online Travel Sales, by Category, in %, 2017
  • Top 10 Travel Websites, by Average Monthly Visits, in thousands, incl. Airlines, August 2016 – July 2017

6. Latin America

6.1. Regional

  • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 – 2021f

6.2. Brazil

  • Conversion Rate Travel Websites by Category, incl. “Airline and Airports”, in %, March 2017
  • Product Categories Purchased via Mobile, in % of Mobile Internet Users, incl. “Airplane Tickets”, August 2017

6.3. Mexico

  • Travel Services Booked via Digital Platforms, by Business and Leisure/Holiday Travelers, incl. “Domestic Flights” and “International Flights”, in % of Online Travel Bookers, August 2017
  • Average Monthly Visits to Travel Websites, in millions, Reach, in % of Internet Users, and Conversion Rate, in %, by Travel Category, incl. “Airlines”, January – July 2018
  • Transactions Conducted via Mobile App, in % of Mobile Device Owners, incl. “Booked Flights”, August 2017

6.4. Argentina

  • Digital Travel Services Purchased via Mobile, incl. “Flight Tickets”, by Age Group, in % of Mobile Internet Users, April 2017

7. Middle East & Africa

7.1. Regional

  • Travel-Related Search Activities When Planning a Trip, in % of Online Travelers, March 2018
  • Top Travel Websites, in % of Online Travelers, March 2018

7.2. UAE

  • Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, UAE’s Share of Total Visits on Desktop, in %, September 2018

7.3. Saudi Arabia

  • Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, September 2018

7.4. South Africa

  • Top 5 Airline Websites, incl. Total Website Visits on Desktop and Mobile, in millions, and South Africa’s Share of Total Visits on Desktop, in %, September 2018

 

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  • Aeroflot-Russian Airlines
  • Air Arabia PJSC
  • Amadeus IT Group S.A.
  • American Airlines Inc.
  • Aviasales.ru
  • Booking.com Ltd
  • Ctrip.com International Ltd
  • Delta Companies Inc.
  • Emirates Airlines
  • Expedia Group Inc.
  • Hopper Inc.
  • Jeju Air Co. Ltd.
  • Jetstar Airways Pty Ltd
  • Mango Airlines SOC Ltd
  • Norwegian Air International Ltd
  • Qantas Airways Ltd
  • Qunar.com Inc.
  • Ryanair Holdings PLC
  • Sabre Corporation
  • Saudi Arabian Airlines
  • Scandinavian Airlines System AB
  • Skyscanner Ltd
  • Societe Air France S.A.
  • South African Airways
  • Southwest Airlines Co.
  • Travelport Inc.
  • United Airlines Inc.
  • Virgin Australia Holdings Ltd
  • easyJet PLC
  • priceline.com LLC
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