Global Online Accommodation Booking Market 2019 code:1465

Global Online Accommodation Booking Market 2019
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Russia, South Africa, South Korea, Spain, Switzerland, Thailand, Turkey, UAE, UK, USA
Pages: 114
Publication Date: 08/01/2020
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Questions Covered in the report:
  • What is the size of the online hotel booking market worldwide in 2019?
  • What are the leading hotel distribution channels in various countries?
  • Which top trends are influencing the development of online accommodation booking?
  • How many people in different countries book travel accommodation online?
  • How popular are accommodation sharing platforms among global online consumers?

Key findings:

OTAs drive the growth of global online accommodation booking

Global online accommodation market growth

According to the research findings of yStats.com, online accommodation booking revenues worldwide are growing at a strong rate of more than 10% annually. The digital platforms’ channel is expanding even more rapidly, mainly due to the growth of the top 3 global online travel agencies (OTAs), Expedia Group, Booking Holdings and Trip.com Group. Furthermore, accommodation sharing platforms are gaining popularity, with more than one in ten global online consumers booking their vacation lodging via websites such as Airbnb. As a result, Airbnb overtook Expedia by number of accommodation bookings in early 2019, and crossed one billion U.S. dollars mark in quarterly revenues.

Top trends in online accommodation booking

Among the major trends in accommodation booking is the continued rise of mobile channels. In the USA, more than a quarter of all direct hotel bookings are done on mobile, with more growth expected through 2022, and in Brazil, more than one in five smartphone owners used accommodation booking apps as of early 2019, according to the figures revealed in the yStats.com report. Another emerging trend is the expansion of OTAs and lodging suppliers into the tours and experiences segment, the fastest growing within the global travel industry.

High-growth online accommodation booking markets

Southeast Asia, China, India, and the Middle East are among the top online accommodation booking markets worldwide in terms of growth rate. In Southeast Asia alone, online hotel sales are projected to grow by more than 2.5 times between 2019 and 2025, and in China more than 1 billion room nights are expected to be booked online by 2020, according to forecasts cited by yStats.com.

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1. Management Summary

2. Global Developments

  • Online Accommodation Booking Market Overview & Trends, November 2019
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Online Share of Total Travel Sales, in %, by Region, 2018
  • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
  • Share of Online Hotel Bookings Generated via Intermediaries, in %, 2018
  • Top Channels Used to Book Accommodation, in % of Travelers, 2018
  • Reasons for Booking Accommodation via OTAs and Provider Websites, in % of Travelers, 2018
  • Top 6 Technology Investment Priorities of Hoteliers, July 2019
  • Preferred Vacation Accommodation Types, in % of Internet Users, 2019
  • Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
  • Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
  • Ancillaries Bought via Mobile, in % of Travelers, 2018
  • Top 5 Accommodation Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019
  • Top 12 Travel Unicorn Startups by Valuation, in USD billion, August 2019
  • Key Figures for Selected Leading OTAs, incl. Revenue, in USD million, Revenue Growth, in %, Gross Bookings, in USD million, and Room Nights, in millions, Q1 2019

3. North America

3.1. Regional

  • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018
  • Websites Used When Choosing a Hotel, in % of Travelers, May 2019

3.2. USA

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 – 2022f
  • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
  • Breakdown of Hotel and Lodging Online Gross Bookings, by Direct and OTAs, in %, 2018 & 2022f
  • Share of Hotel Direct Room Booking Revenues via Mobile Devices, in %, 2018 & 2022f
  • Share of Hotel Direct Room Booking Revenues via Mobile Apps, in %, 2018 & 2022f
  • Booking Channels Used, in % of Travelers, by Generation, 2018
  • Breakdown of Online Accommodation Bookings by Platform, in %, 2018 – 2019 YTD
  • Combined Market Share of the Top 2 OTAs, in %, 2018e

4. Asia-Pacific

4.1. Regional

  • Online Travel Sales, in USD billion, 2018 & 2021f
  • Online Share of Travel Sales, in %, 2018
  • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
  • Online Travel Sales, in USD billion, by Vacation Rentals, Hotels and Flights, in USD billion, 2015, 2019f & 2025f

4.2. China

  • Breakdown of Online Travel Sales by Segment, in %, Q2 2019
  • Online Hotel Accommodation Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2020f
  • Hotel Room Nights Booked Online, in millions, Year-on-Year Change, in %, 2015 – 2020f
  • Market Shares of Top 5 OTAs of Online Accommodation Market, in %, Q1 2019

4.3. Japan

  • Breakdown of Online Travel Sales by Segment, in %, 2018
  • Top 10 Travel Websites by Visitors, in millions, 2018

4.4. South Korea

  • Breakdown of Overseas Online Hotel Bookings by Channels, in %, Q2 2017 – Q4 2018
  • Top Accommodation Booking OTAs Used, in % of Respondents, 2019

4.5. Australia

  • Breakdown of Hotel Booking Channels Used, in % of Travelers in Australia, by Domestic Travelers and International Travelers, 2018
  • Breakdown of Homeshare Booking Channels Used, in % of Travelers in Australia, by Domestic Travelers and International Travelers, 2018
  • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018

4.6. India

  • Online Share of Hotel Bookings, in %, 2018 & 2022f
  • Breakdown of Channels Used to Book Hotels, in % of Travelers, 2018
  • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

4.7. Thailand

  • Share of Internet Users Who Booked Hotel Online, in %, 2017 & 2018
  • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

5. Europe

5.1. Regional

  • Total Travel Sales, in EUR billion, Online Share of Travel Sales, in %, and Online Travel Sales, in EUR billion, 2018e, 2019f & 2022f
  • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018
  • Share of Individuals Booking Holiday Accommodation Online, by EU Countries and Selected Non-EU Countries, in %, 2018
  • Breakdown of Online Hotel Bookings by Distribution Channel, in %, 2017 & 2018
  • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, by EU-5 Countries, 2018
  • Share of Individuals Using P2P Accommodation Sharing, by Any Website or App and Dedicated Websites or Apps, in %, 2017 & 2018
  • Top Countries in the EU by Share of Individuals Using Dedicated Websites or Apps to Book Accommodation from Another Individual Online, 2018
  • Accommodation Sharing Bookings, in EUR billion, and Share of Alternative Accommodations Market and Overall Accommodations Market, in %, 2018

5.2. UK

  • Product Categories Purchased Online, in % of Adults, incl. “Travel Arrangements” and “Holiday Accommodation”, Q1 2019
  • Share of Adults Booking Holiday Accommodation Online, in %, 2012 – 2019
  • Top 15 OTAs by Number of Unique Visitors to Websites, in thousands, January 2019

5.3. Germany

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018
  • Types of Trips Booked via Digital Channels, in % of Travelers Who Book via Digital Channels, by 2-4 Day Trips, and 5+ Day Trips, 2018

5.4. France

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018
  • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, January 2019

5.5. Spain

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018

5.6. Italy

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018

5.7. Netherlands

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018

5.8. Switzerland

  • Breakdown of Hotel Room Nights By Booking Channel, in %, 2018
  • Top 3 OTAs by Average Market Share, in % of Hotel Bookings, 2015-2018

5.9. Russia

  • Share of Travelers Planning to Search and Book Holiday Accommodation via Dedicated Websites, in %, 2016 – 2019
  • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

5.10. Turkey

  • Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019

5.11. Poland

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2018

6. Latin America

6.1. Regional

  • Total Travel Sales, by Online Travel Sales, and Offline Travel Sales, in USD billion, 2018
  • Online Share of Total Travel Sales, in %, 2018 & 2021f
  • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018

6.2. Brazil

  • Breakdown of Accommodation Bookings by Channel, in %, 2017 & 2018
  • Top 2 OTAs by Market Share, in %, 2017 & 2018
  • Share of Smartphone Internet Users Who Booked Accommodation via Smartphone App, in %, March 2016 – March 2019
  • Smartphone Apps Used to Book Accommodation, in % of Smartphone Internet Users Who Booked Accommodation via Apps, March 2019

6.3. Mexico

  • Product Categories Purchased Online, incl. “Transportation”, “Travel”, and “Accommodation”, in % of Online Shoppers, 2018
  • Breakdown of Average Quarterly Online Spending on Travel-Related Categories, in % of Online Shoppers Purchasing from Each Category, 2018
  • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

7. Middle East & Africa

7.1. Regional

  • Online Travel Sales, by OTAs, Supplier Website and Supplier App, in USD billion, 2021f
  • Online Share of Gross Travel Bookings, in %, 2018 & 2022f
  • Breakdown of Hotel Reservations by Channel, in %, 2018
  • OTAs’ Share of Hotel Reservation Revenues, in %, 2018
  • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018

7.2. UAE

  • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
  • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

7.3. South Africa

  • Share of Online Shoppers Purchasing Flights and Accommodation Online, in %, March 2019
  • Top 5 Accommodation Booking Websites, by Website Rank, November 2019
  • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018
Read More
  • Airbnb Inc.
  • Booking Holdings Inc
  • Expedia Group Inc.
  • HRS GmbH
  • Hostelworld Group
  • Hotelbeds Group SL
  • Oravel Stays Pvt Ltd
  • Traveloka Indonesia PT
  • Trip.com Group Ltd
  • TripAdvisor Inc.
Read More

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