Global Online Accommodation Booking Market 2018 code:1399

Global Online Accommodation Booking Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Australia, Brazil, China, Egypt, France, Germany, India, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA
Pages: 108
Publication Date: 19/10/2018
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Questions Covered in the report:
  • What is the size of the global online hotel booking market and what are the predictions for 2022?
  • Which important trends affect the development of the online accommodation booking market?
  • What is the mobile share of online hotel bookings?
  • Which channels are preferred by consumers in the top markets for booking accommodation?
  • What are leading OTAs and branded hotel websites worldwide?

Key findings

Hotel bookings shift to online channels

Online accommodation bookings are projected to see steady growth worldwide, increasing their share of the overall lodging market. By 2022, nearly one-half of hotel booking revenues are projected to be online, and an even higher share of short-term rentals. A major part of the online accommodation market is controlled by online intermediaries, such as online travel agencies (OTAs). The world’s top 2 OTAs, Booking Holdings and Expedia, together accounted for close to 1 trillion room nights booked in 2017, according to company data cited in the yStats.com report. Direct suppliers, such as hotels, are recognizing the need to ramp up their loyalty programs and highlight experiences in order to respond to the OTA threat.

Another group of market players which challenge both OTAs and hotels in the online space are peer-to-peer accommodation sharing platforms, as yStats.com’s report reveals. Platforms such as Airbnb appeal especially to younger travelers. In the USA, the number of Airbnb users is projected to expand by more than 10 million between 2017 and 2022, and in the UK close to one in three individuals made reservations from specialized peer-to-peer platforms and apps.

Another prominent market trend is the rise of the mobile channel. The trend is especially pronounced in Latin America, where a double-digit share of mobile Internet users in Mexico and Argentina booked travel lodging on a mobile device, according to surveys cited in the yStats.com report.

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1. Management Summary

2. Global Developments

  • Online Accommodation Booking Market Overview and Trends, October 2018
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 – 2022f
  • Total Hotel Booking Sales, in USD billion, and Breakdown by Offline and Online, in %, 2012, 2017 & 2022f
  • Breakdown of Hotel Booking Sales by Offline, Online Intermediaries and Online Direct, in %, 2022f
  • Short-Term Rentals, in USD billion, and Breakdown by Offline, Online Intermediaries and Online Direct, in %, and Total Short-Term Rentals, in USD billion, 2012, 2017 & 2022f
  • Online Hotel Bookings by Channel, by OTAs, Metasearch and Hotel Websites, in % of Online Hotel Bookers, by Selected Countries, March 2017
  • Online Hostel Sales, in USD billion, and Year-on-Year Change, in %, 2017 & 2020f
  • Online Share of Hostel Booking Sales, in %, 2017 & 2020f
  • Breakdown of OTAs Used to Book Accommodation, in % of Young Travelers, 2017
  • Booking Holdings’ Revenues, by Type, in USD million, and Number of Bookings, by Segment, in millions, 2016 & 2017
  • Expedia Group’s Revenues and Gross Bookings, in USD million, by Platform, and Room Nights, in millions, 2016 & 2017
  • Airbnb’s Revenue and Profit, in USD million, 2017
  • Top 5 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
  • Top 10 Accommodation and Hotels Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018

3. Asia-Pacific

3.1. Regional

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 – 2021f

3.2. China

  • Online Hotel Booking Sales, in CNY billion, and Year-on-Year Change, in %, Q4 2016 – Q4 2017
  • Breakdown of Online Hotel Booking Travel Agencies Market Shares by Transaction Size, in %, and Sales, in CNY billion, Q1 2018
  • Breakdown of Online Hotel Bookers, by Age Group and Gender, in %, June 2018

3.3. Japan

  • Breakdown of the First Action Taken When Purchasing a Travel Product, by Domestic and Overseas Travel, in % of Travelers, July 2017
  • Breakdown of Travel Channels Used for Booking, incl. “Hotel Direct Website or App”, in % of Overseas Travelers, June 2018

3.4. South Korea

  • Breakdown of Overseas Online Hotel Bookings by Channels, in %, Q2 2017 – Q1 2018
  • Breakdown of Domestic Online Hotel Bookings by Channels, in %, Q2 2017 – Q1 2018

3.5. Australia

  • Online Share of Total Hotel Bookings, in %, June 2017
  • Online Hotel Booking Channels Used, in % of Online Hotel Bookers, March 2017
  • Breakdown of Travel Websites Visit Shares, incl. Booking.com, Expedia and Airbnb, in %, 2017

3.6. India

  • Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2017
  • Rank of the Top 10 Most Popular Websites by Confirmed Bookings, 2017

3.7. Thailand

  • Activities Carried Out Online, incl. “Book Hotel”, in % of Internet Users, July 2017
  • Rank of the Top 10 Most Popular Websites by Confirmed Bookings, 2017

4. North America

4.1. Regional

  • Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Country and Total, 2016 – 2021f
  • Breakdown of Hotel Booking Channels Used, by Branded Hotel Channel, OTAs and Other, in % of Hotel Guests, 2015 – 2018e

4.2. USA

  • Online Share of Hotel Booking Sales, in %, 2017
  • Online Hotel Booking Sales, in USD billion, 2016 & 2017
  • Online Hotel Booking Sales, by OTAs and Hotel Websites/Apps, in USD billion, 2017
  • OTAs’ Sales of “Hotel & Lodging”, in USD million, and in % Year-on-Year Change, 2015 – 2021f
  • Breakdown of Hotel Booking Channels Used, by Direct, OTAs, Hotel Review Sites and Other, in % of Leisure Travel Bookers, Q2-Q3 2016 & Q2-Q3 2017
  • Devices Used for Online Accommodation Shopping and Booking, by Desktop/ Laptop, Smartphone and Tablet, in % of Online Travelers, December 2017
  • Mobile Hotel Booking Share, in % of Online Hotel Bookings, 2015 – 2020f
  • Number of Airbnb Users, in millions, and Year-on-Year Change, in millions, 2015-2022f
  • Top 10 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
  • Top 5 OTA Websites by Share of Hotel Bookings though OTAs, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017

5. Europe

5.1. Regional

  • Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
  • Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 – 2021f
  • Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017 & 2021f
  • Average Breakdown of Hotel Overnights by Distribution Channels, in %, 2015 & 2017
  • Average Breakdown of Hotel Overnights by Distribution Channels, by Selected Countries, in %, 2017
  • Top 7 OTAs by Average Share of Hotel Overnights Booked via OTAs, in %, 2013, 2015, 2017
  • Average Breakdown of Hotel Overnights Booked via OTAs by Booking.com, Expedia and Other OTAs, by Selected Countries, in %, 2017
  • Product Categories Purchased Online, incl. “Holiday Accommodation”, in % of Online Shoppers in the EU, 2017
  • Share of Individuals and Online Shoppers Buying “Holiday Accommodation” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017
  • Number of Online Accommodation Bookings by Purpose, by Leisure and Business, by Selected Countries in EU, in thousands, 2014 & 2017
  • Number of Online Accommodation Bookings by Destination Type, by Domestic and Outbound, by Selected Countries in EU, in thousands, 2014 & 2017
  • Mobile Share of Online Hotel Bookings, in %, 2015 – 2020f
  • Share of Individuals in the EU Booking Accommodation Online From Another Individual, in %, by Age Group, 2017
  • Top 10 Countries in the EU by Share of Individuals Booking Accommodation from Another Individual Online via Dedicated Websites or Apps, 2017

5.2. UK

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
  • Channels Used for Online Accommodation Search, in % of Travelers, by 18-24 Year-Olds and 25-34 Year-Olds, August 2017
  • Top 10 Travel Websites, by Average Monthly Visits, in millions, August 2016 – July 2017

5.3. Germany

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
  • Online Share of Total Hotel Bookings, in %, February 2018
  • Online Travel Booker Penetration by Category, incl. “Hotel/ Accommodation”, in % of Internet Users, May 2018

5.4. France

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
  • Top 15 E-Commerce Websites/Applications, incl. “Booking.com”, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018

5.5. Spain

  • Product Categories Purchased Online, incl. “Holiday Accommodation”, in % of Online Shoppers, 2017
  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017

5.6. Italy

  • Share of Individuals Booking Holiday Accommodation, in %, 2012 – 2017

5.7. Russia

  • Online Travel Sales, in RUB billion, and Breakdown by Category, incl. “Hotels”, in %, 2016 & 2017
  • Devices Used for Online Hotel Search, Reservation, Payment, by Desktop, Smartphone and Tablet, in % of Travelers, May 2017

5.8. Netherlands

  • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017

5.9. Switzerland

  • Top 3 OTAs by Average Market Share, in % of Hotel Bookings, 2015-2017

5.10. Sweden

  • Share of Individuals Booking Holiday Accommodation, in %, 2012 – 2017
  • Breakdown of Online Travel Sales, by Category, in %, 2017

5.11. Turkey

  • Product Categories Purchased Online, incl. “Holiday Accommodation”, in % of Online Shoppers, April 2017 & April 2018
  • Share of Online Shoppers Booking Holiday Accommodation Online, in %, 2013 – 2018

6. Latin America

6.1. Regional

  • Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 – 2021f

6.2. Brazil

  • Breakdown of Accommodation Booking Apps Used, in % of Travelers Using Booking Apps, March 2018

6.3. Mexico

  • Average Monthly Visits to Travel Websites, in millions, Reach, in % of Internet Users, and Conversion Rate, in %, by Travel Category, incl. “Lodging/Hotels”, January – July 2018
  • Travel Services Booked via Digital Platforms, by Business and Leisure/Holiday Travelers, in % of Online Travel Bookers, August 2017
  • Transactions Conducted via Mobile App, in % of Mobile Device Owners, incl. “Booked Lodging”, August 2017

6.4. Argentina

  • Digital Travel Services Purchased via Mobile, incl. “Hotel Reservation” and “Airplane Tickets”, by Age Group, in % of Mobile Internet Users, April 2017

7. Middle East and Africa

7.1. Regional

  • Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in %, 2017
  • Top Travel Websites Used for Online Booking, in % of Travelers, March 2018

7.2. UAE

  • Top 10 Travel-Related Brands that First Come to Mind, in % of Travelers, March 2018

7.3. Egypt

  • Top Travel Websites Used for Online Booking, in % of Travelers, March 2018
Read More
  • Agoda Company Pte. Ltd
  • Airbnb Inc.
  • Booking.com Ltd
  • Choice Hotels AS
  • Ctrip.com International Ltd
  • Expedia Group
  • Hilton Worldwide Holdings Inc.
  • Hotels.com
  • InterContinental Hotels Group PLC
  • MakeMyTrip Ltd
  • Marriott International Inc
  • Qunar.com Inc.
  • Rakuten Travel Inc.
  • Ryanair Holdings PLC
  • Traveloka Holding Ltd
  • TripAdvisor Inc.
  • Trivago N.V.
  • Tuniu Corporation
  • Wyndham Hotel Group LLC
  • ibibo Group Private Ltd
  • priceline.com LLC
Read More

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