Global M-Commerce 2018 code:1406

Global M-Commerce 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, Egypt, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UK, USA, Vietnam
Pages: 122
Publication Date: 05/12/2018
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Questions Covered in the report:
  • What are the projections for global M-Commerce sales through 2021?
  • What is the mobile share of online retail in various countries around the world?
  • What are the top markets worldwide by M-Commerce sales volume?
  • How do the preferences of global online shoppers regarding devices for online shopping differ by country?
  • What are the key M-Commerce trends worldwide?

Key findings:

M-Commerce accounts for over half of global online retail

M-Commerce worldwide shows intensive development.

Global M-Commerce sales are projected to double between 2018 and 2021, with M-Commerce’s share of total online retail increasing to almost three-quarters, according to a forecast cited in this report by yStats.com. Although all global regions have experienced growth in M-Commerce adoption in recent years, Asia-Pacific remains the global leader in mobile shopping, accounting for around 50% of global online transactions conducted via mobile devices. Moreover, China alone generated around two-thirds of global M-Commerce sales in 2017 with a projection to further growth.

Mobile Internet user penetration is the main stimulus to the M-Commerce growth.

Among the main drivers of global mobile shopping are the increasing number of mobile and Internet users, growing adoption of mobile payment methods and the development of mobile shopping apps and mobile-enhanced websites. Asia had the highest rate of Internet traffic stemming from mobile phones, followed by Africa and South America, as of early 2018. One more important growth driver is the development of mobile shopping apps. Already in 2017, almost one-third of online retail sales worldwide were generated via mobile apps, with the highest share belonging to the global leader –Asia and the second highest to North America.

The risk of fraud increases with the expansion of mobile shopping.

Due to the wide success of M-Commerce worldwide, risk of fraud through the mobile channels rises. Detecting fraudulent orders and security concerns with mobile platforms are among the main challenges for the M-Commerce merchants worldwide. In order to reduce the various fraud risks, M-Commerce merchants have adopted an array of  fraud prevention tools; among the most popular are card verification value (CVV), fraud scoring, address verification service (AVS), authentication and velocity checks, as revealed by a survey of merchants cited in yStats.com’s report.

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1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 – 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 – 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific 

3.1. Regional 

  • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 – 2021f
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
  • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017

3.2. China

  • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2017
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2017
  • Devices Used for Shopping Online, in % of Online Shoppers, 2013 – 2017
  • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017

3.3. Japan 

  • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
  • M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 – 2021f

3.4. South Korea 

  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
  • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
  • M-Commerce Sales by Product Category, in KRW million, and M-Commerce
  • Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018

3.5. Australia 

  • Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017

3.6. India 

  • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
  • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
  • Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017

3.7. Indonesia 

  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
  • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017

3.8. Thailand 

  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
  • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f

3.9. Singapore

  • Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017

3.10. Malaysia 

  • Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
  • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017

3.11. Vietnam

  • Breakdown of Internet Traffic by Device, in %, March 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017

4. Europe

4.1. Regional 

  • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 – 2021f
  • Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018

4.2. UK 

  • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

4.3. Germany 

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
  • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
  • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
  • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
  • Top 10 E-Commerce Platforms by Market Share, 2017/2018

4.4. France 

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018

4.5. Russia 

  • Mobile Shopper Penetration, in % of Online Shoppers, 2017
  • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017

4.6. Italy 

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 – 2017e

4.7. Netherlands

  • Breakdown of Online Purchases by Device, in %, 2017

4.8. Spain 

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017

4.9. Belgium 

  • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
  • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017

4.10. Poland 

  • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018

4.11. Turkey

  • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017

5. North America 

5.1. USA 

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018f – 2022f
  • Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018
  • Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017

5.2. Canada 

  • Devices Used to Access the Internet, in % of Internet users, 2016 – 2018e
  • Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018e

6. Latin America

6.1. Regional 

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 – 2022f
  • Breakdown of E-Commerce Transactions by Channel/ Device, in %, Q4 2017

6.2. Brazil

  • Breakdown of E-Commerce Transaction Volume, by Device Used, in % Transactions, February 2017
  • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • M-Commerce Sales, in BRL million, Average M-Commerce Order Value, in BRL, and Number of Purchases, in millions, Q1 2017 & Q1 2018
  • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, 2017
  • Product Categories Purchased via Mobile, in % of Mobile Shoppers, March 2018
  • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, August 2018
  • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2017 & March 2018

6.3. Argentina 

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2017 – 2022f
  • Breakdown of Devices Used in Last Online Purchase, in % of Online Shoppers, 2016 & 2017
  • Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, February 2018

6.4. Mexico 

  • Number of Internet Users by Device Used to Access the Internet, in millions, and Penetration, in % of Internet Users, May 2016 & May 2017
  • Product Categories Purchased Online by Device, in % of Online Shoppers, August 2017
  • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017
  • Online Payment Methods Used in E-Commerce, by Device Used, in % of Online Shoppers, August 2017

6.5. Colombia 

  • Devices Used to Access the Internet, in % of Internet Users, July 2017
  • Breakdown of Devices Used in E-Commerce, in % of Online Purchases, 2017

7. Middle East and Africa 

7.1. Regional 

  • Smartphone Penetration, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
  • Devices Used to Access the Internet, in % of Adults, by Jordan, Lebanon, Qatar, Saudi Arabia, and UAE, March 2017
  • Share of Internet Users Accessing the Internet via Smartphone, in %, by Egypt, Kenya, Morocco, Nigeria, South Africa, Q2 2017
  • Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Kenya, Morocco, Nigeria and South Africa, 2017

7.2. Saudi Arabia 

  • Devices Used to Connect to the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017

7.3. South Africa 

  • Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017

7.4. Egypt 

  • Devices Used to Access the Internet, in % of Adults, July 2017
  • Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017

7.5. Nigeria 

  • Breakdown of Internet Traffic by Device, in %, February 2018
  • Share of Internet Users Shopping Online via Smartphone At Least Weekly, in % of Internet Users, 2017
Read More
  • 11street Co. Ltd.
  • AliExpress Ltd.
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Blibli.com
  • Cdiscount SA
  • Coupang Corp.
  • FNAC SA
  • Groupon Inc.
  • Lazada Group SA
  • Lojas Americanas S.A
  • Mercadolibre Inc.
  • Otto GmbH & Co KG
  • Tokopedia PT
  • Vente-privee.com SA
  • Wemakeprice Inc.
  • Wish Inc.
  • eBay Inc
  • ebay Gmarket Co Ltd
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