Global E-Commerce Marketplaces 2016 code:1287

Global E-Commerce Marketplaces 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered:
Pages: 29
Publication Date: 07/11/2016
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Questions Covered in the report:
  • How large is the share of online shoppers buying from marketplaces compared to retailers’ websites?
  • What are the key factors driving the dominance of E-Commerce marketplaces in online shopping?
  • How significant is the reliance of online merchants on marketplaces?
  • What are some of the world’s largest E-Commerce marketplaces by GMV?
  • Which value-added services are offered by the top three E-Commerce marketplaces?

Key findings:

Top online marketplaces in global E-Commerce revealed

E-Commerce platforms that host offerings of third-party merchants have become the major drivers of online shopping worldwide. Online marketplaces are now the leading destination for online shoppers to buy goods online, discover new products, meet new retailers and buy from foreign merchants across borders, according to consumer surveys cited in the yStats.com report. Convenience, product variety, competitive prices and affordable shipping options are among the top reasons why nearly half of online shoppers worldwide do all or most of their E-Commerce consumption via marketplaces.

Having this trend in mind, more and more retailers are joining E-Commerce marketplaces, both those who have own online stores and those who do not. A survey of online retailers conducted across 10 major E-Commerce markets cited in the yStats.com report revealed that only a small one-digit percentage of them do not have a presence on marketplaces. The remaining majority sees marketplaces as platforms to attract new customers and grow revenue, but as a larger number of sellers join major marketplaces, competition among them intensifies and the growth opportunities become limited for those who rely on marketplaces heavily.

Some of the world’s most visited E-Commerce websites are large online marketplaces, operated by Amazon, eBay and Alibaba. The yStats.com reveals some key facts and statistics about these platforms, such as that around half of all items sold on Amazon as of Q3 2016 were from third-party sellers.

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1. Management Summary

2. E-Commerce Marketplace Trends

  • Overview of E-Commerce Marketplace Trends, November 2016
  • Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by Global Average and Top 3 Countries, in %, August 2015
  • Approximate Share of Online Shoppers Who State That All or Most of Their Total Online Spending is Made on Marketplaces, in %, August 2016
  • Top 5 Countries by Share of Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016
  • Most Popular Ways to Browse Products Online, incl. Marketplaces, in % of Online Shoppers, August 2016
  • Perceived Benefits of Buying from Marketplaces, in % of Online Marketplace Shoppers, April 2016
  • Most Important Factors When Purchasing from a Marketplace, in % of Online Marketplace Shoppers, April 2016
  • Share of Online Retailers in Major E-Commerce Markets Who Generate More Than 41% of Their E-Commerce Revenue via Online Marketplaces, in %, July 2016

3. Major E-Commerce Marketplaces

  • Top 10 E-Commerce Marketplace Websites, by Website Rank Among All E-Commerce Websites, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, November 2016
  • Overview of Selected Major E-Commerce Marketplace Companies, incl. B2C/C2C Marketplaces, Country Based in, and GMV, in USD billion, 2015
  • Profile of Alibaba’s Retail Marketplaces, November 2016
  • GMV of Alibaba’s Retail Marketplaces in China, in CNY billion, and Mobile Share of GMV, in %, Q1 2015 – Q2 2016
  • Profile of Amazon Marketplace, November 2016
  • Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q2 2015 – Q3 2016
  • Other Platforms Used by Amazon Marketplace Sellers, in % of Sellers, by Currently Use and Plan to Use, 2015
  • Profile of eBay Marketplace, November 2016
  • GMV of eBay Marketplace, in USD billion, and Transaction Take Rate, in %, 2013 – 2015
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  • Rakuten
  • Amazon.com Inc
  • JD.com Inc
  • eBay Inc
  • Alibaba Group
  • Mercadolibre Inc.
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