Global E-Commerce Marketplaces 2018 code:1361

Global E-Commerce Marketplaces 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: China, Germany, Japan, UK, USA
Pages: 39
Publication Date: 15/03/2018
Download Free Sample
Questions Covered in the report:
  • How much of global online retail sales was generated on marketplaces in 2017 and what is the projection for 2022?
  • What role is played by marketplaces in cross-border E-Commerce?
  • Why do online shoppers buy from marketplaces instead of retailer websites?
  • What are the leading E-Commerce marketplaces worldwide?
  • How much gross merchandise volume is generated on Alibaba's marketplaces compared to Amazon's?

Key findings:

Half of global online retail sales is generated on marketplaces

Online marketplaces, such as Amazon, eBay, Tmall and Rakuten, generated around 50% of global E-Commerce sales in 2017, with a projection of two-thirds by 2022, according to sources cited in the yStats.com report. Eight in ten online shoppers used these platforms in 2017 and two-thirds started their product search on multi-seller websites rather than on the search engines of retail shops.

Asia is the global leader of the marketplace trend. In countries such as China, India and Japan, the vast majority of online shoppers reported making half or more of their Internet purchases on marketplaces, according to data from a 2017 survey contained in the yStats.com report. In contrast, only around one-third of U.S. B2C E-Commerce sales was generated by third-party merchants via marketplaces. Nevertheless, more U.S. consumers are turning to marketplace shopping, attracted by better prices and free or discounted shipping options. Other marketplace features luring online shoppers in different countries include product availability and variety.

While popularity of marketplaces among global online shoppers is rising, the rivalry between the top online marketplaces is intensifying. In terms of gross merchandise volume, Alibaba was the leading marketplace operator in the world in 2016, generating two times more online sales than Amazon’s retail and marketplace GMV combined, as yStats.com’s publication shows. Nevertheless, Amazon’s marketplace is also growing, with around one in two units sold on Amazon coming from third-party sellers, as of 2017. Besides the two E-Commerce giants, other leaders in the global marketplace space include eBay, Rakuten, JD.com, Etsy, and Wish, with numerous regional and country champions such as MercadoLibre, Flipkart, Allegro and Jumia.

Read More Download Free Sample

1. Management Summary

2. Global E-Commerce Marketplace Trends

  • Global: Overview of E-Commerce Marketplace Trends, February 2018
  • Global: Combined Share of the Top 75 E-Commerce Marketplaces, in % of Retail E-Commerce Sales, 2017e
  • Global: Marketplace’s Share of B2C E-Commerce Sales, in %, 2016 & 2022f
  • Global: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
  • Global: Platforms Where Online Shoppers Do Product Search, in % of Online Shoppers, August 2017
  • Global: Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
  • Asia: Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
  • USA: Third-Party Sellers Share of B2C E-Commerce Sales, in %, 2016
  • USA: Top Platforms to Begin Product Search, in % of Online Shoppers, 2016 & 2017
  • USA: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Shoppers, Q1 2017
  • UK: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
  • UK: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017
  • Germany: B2C E-Commerce Sales on Marketplaces, in EUR billion, and Share of Total B2C E-Commerce Sales, in %, 2015 – 2017

3. Top E-Commerce Marketplaces

  • Global: Overview of Selected Leading Retail E-Commerce Marketplaces by Region, February 2018
  • Global: Top E-Commerce Platforms Used in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • Global: Top 5 E-Commerce Marketplaces by GMV, in USD billion, 2016
  • Profile of Alibaba’s Retail Marketplaces, February 2018
  • GMV on Alibaba’s Retail Marketplaces in China, by Taobao and Tmall, in CNY billion, FY 2015 – FY 2017
  • Mobile GMV on Alibaba’s Retail Marketplaces in China, in CNY billion and in % of Total GMV, FY 2015 – FY 2017
  • GMV of Alibaba’s AliExpress Marketplace, in USD billion, FY 2015 – FY 2017
  • Profile of Amazon’s Marketplace, February 2018
  • Amazon’s Net Sales Breakdown, by Online Stores, Physical Stores, Third-Party Seller Services, Subscription Services, AWS and Other, in USD million, and Year-on-Year Change, in %, Q4 2016 – Q4 2017
  • Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q4 2015 – Q4 2017
  • Amazon’s Estimated GMV, by First-Party and Third-Party, in USD billion, 2015 – 2023f
  • Number of Marketplace Sellers on Amazon with More than USD 100,000 in Sales, in thousands, 2015 – 2017
Read More
  • Alibaba Group Holding
  • Allegro Group Sp. z oo
  • Amazon.com Inc
  • ContextLogic Inc.
  • Etsy Inc.
  • Flipkart Online Services Pvt. Ltd.
  • JD.com Inc
  • Mercadolibre Inc.
  • Otto Group
  • Rakuten Inc
  • Takealot Online (Pty) Ltd.
  • Walmart Inc.
  • eBay Inc
Read More

RELATED REPORTS

North America B2C E-Commerce 2017

Publication Date: 13/12/2017

Regions Covered: North America

Countries Covered: Canada, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Top 5 Country B2C E-Commerce Sales Forecasts: 2017 to 2021

Publication Date: 06/12/2017

Regions Covered:

Countries Covered: China, Germany, Japan, UK, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Latin America B2C E-Commerce Market 2017

Publication Date: 12/10/2017

Regions Covered: Latin America

Countries Covered: Argentina, Brazil, Colombia, Mexico

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Europe B2C E-Commerce Market 2017

Publication Date: 27/07/2017

Regions Covered: Europe

Countries Covered: Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Asia-Pacific B2C E-Commerce Market 2017

Publication Date: 14/06/2017

Regions Covered: Asia-Pacific

Countries Covered: Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Forgot your Password?

We will send you and e-mail with a link to
recover your password

POST NEW COMMENT

SHARE THIS POST