Global Cross-Border B2C E-Commerce 2021 code:1519

Global Cross-Border B2C E-Commerce 2021
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, Austria, Belgium, Bosnia and Herzegovina, Canada, Chile, China, Colombia, Denmark, Estonia, Finland, France, Germany, India, Indonesia, Italy, Japan, Lithuania, Malaysia, Mexico, Middle East, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Russia, Saudi Arabia, Singapore, Slovenia, South Korea, Spain, Sweden, Turkey, UAE, UK, USA
Pages: 153
Publication Date: 10/03/2021
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Questions Covered in the report:
  • How large was the global cross-border B2C E-Commerce market predicted to be in 2026?
  • What are the main drivers and barriers of global cross-border B2C E-Commerce?
  • Which countries had the highest cross-border online shopper penetration rates?
  • What product categories were popular among cross-border online shoppers?
  • Which E-Commerce marketplaces were mostly used by online consumers to buy internationally in 2020?

Key Findings:

Although cross-border E-Commerce payments were expected to decrease due to COVID-19 in 2020, this was still adapted by the majority of countries

Despite the disruption of cross-border B2C E-Commerce after COVID-19, the market value was projected to grow steadily

In spite of the global disruption of cross-border B2C E-Commerce during the first lockdown, the second half of the year was quite promising for the market. Moreover, by 2026, the cross-border B2C E-Commerce market value was forecasted to rise yearly by 30% compared to the 2019’s value. However, in the short run, worldwide cross-border payments were forecasted to decrease by approximately 8% from 2019 to 2020 as a result of the COVID-19 health crisis restrictions. In Europe, the shares of cross-border B2C E-Commerce declined in 2020, and in some countries quite substantially. Nevertheless, the value of international online shopping is expected to recover by 2022. Moreover, in the UK, despite the expected increase in the number of cross-border online shoppers between 2019 and 2020, the new forecasts see the figures gradually declining over the next two years due to Brexit.

China, the United States and Germany were top cross-border online shopping destinations in 2020

Almost 70% of consumers globally made an online purchase cross-border at least once in 2020. The most popular destination to purchase online from in 2020 was China, followed by the United States and Germany. Furthermore, although China’s share of cross-border online shopping worldwide was at the same level two years in a row (2018 and 2019), it dropped for the first time by 2 percentage points in 2020. In the countries of Asia-Pacific the most popular marketplace origins for online cross-border shopping were China, the United States, Japan and Australia. Whereas, in Europe, in many countries, consumers made online purchases mostly from China and Germany in 2020. Furthermore, Chinese and the United Kingdom’ marketplaces were one of the most popular in North America in 2020.

 “Fashion” was the most common product category when cross-border shopping online

During the pandemic in 2020, online consumers most commonly shopped cross-border for “fashion” category products. However, there were also some other categories preferred among consumers in 2020. In South Korea, particularly, other than “fashion”, “beverage & food” goods type was popular to purchase from abroad, whereas “cosmetics” were usually exported. In Australia, aside from “fashion”, people tended to buy most frequently “games & toys”. Yet in Japan, popular goods’ segments sold abroad online were “toys & games”, “music”, “fashion” and “cars & motorcycles”, whereas purchased online from across the borders were mostly items related to vehicles or videos (movies, DVDs and others).

In most countries, domestic B2C E-Commerce market size still outweighs the international

In the number of nations, domestic B2C E-Commerce prevailed both before the onset of the pandemic, and during it. In the first quarter of 2020, only about one-third of online sales in Germany were made in European countries (other than Germany) or outside the continent. The same pattern was witnessed in Russia, Poland and Turkey, with the major predominance of nationwide B2C E-Commerce over international one in 2020. In Italy, however, the figures were different, the share of E-Commerce companies selling cross-border outweighed those marketing nationwide in 2020. In another region, Latin America, B2C E-Commerce across the borders was also outpaced by local ones. Moreover, the international B2C E-Commerce market experiences losses due to the coronavirus pandemic in 2020, yet, it was forecasted to recover and increase back in 2021.

Amazon.com was the most popular E-Commerce platform to cross-border shop and sell online

The COVID-19 lockdown prompted consumers to shop online more often in 2020, thus, the foreground mean of purchasing were marketplaces. With the acceleration of cross-border online purchases, top used online platforms globally were Amazon, Alibaba/AliExpress and eBay. Amazon was mostly preferred by consumers from Luxembourg, India, Austria, Ireland, Canada, Italy, Japan and other countries. As for Alibaba/AliExpress, this was mainly popular among Russian, Lithuanian, Latvian, Polish and Moroccan digital consumers. eBay on the other hand was preferred majorly in Australia, the United Kingdom and Croatia. Other than that, Amazon and eBay were also in demand in Europe as marketplaces to sell on, with over 50% of experts within E-Commerce industry surveyed choosing them to market. Furthermore, the popularity of Amazon was based on the website visits over the last 6 months of 2020, where it dominated as an international marketplace.

 

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1. Management Summary

2. Global Developments

  • Cross-Border B2C E-Commerce Market Overview, February 2021
  • Cross-Border B2C E-Commerce Market Value, 2019 & 2026f
  • Breakdown of Top Products Categories Purchased Cross-Border, in Selected Countries, incl. Canada, France, Germany, the UK, and the US, by Product Categories, in % of Online Consumers, April 2020
  • Top Reasons for Cross-Border Online Shopping, in % of Online Consumers, incl. by Gender and by Demographic Preferences, March 2020
  • Breakdown of Online Purchases Frequencies, by Domestic and Foreign Origins, in % of Consumers, October 2020
  • Average Share of Cross-Border Deliveries That Took Longer due to COVID-19, in %, and Breakdown of Respondents Who Felt Slow Delivery, by Country, in % of Consumers, October 2020
  • Breakdown of Consumers’ Future Shopping Intentions to Buy Online from Domestic and Foreign Retailers, in % of Consumers, October 2020
  • Breakdown of Countries From Where the Most Recent Online Cross-Border Purchase was Made, in % of Consumers, October 2020
  • Top Online Platforms Used for Cross-Border Shopping, incl. Amazon, Alibaba/AliExpress, and eBay, in % of Consumers, and Top Online Platforms Usage in Selected Countries, October 2020
  • Breakdown of Online Purchases, by Weight, in % of Consumers, October 2020
  • Breakdown of Online Purchases, by Product Value, in % of Consumers, October 2020
  • Share of Online Shoppers Who Purchased Cross-Border At Least Once in 2020, in % of Consumers, December 2020
  • Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 – 34, in % of Consumers, December 2020
  • Share of Consumers Who Spent More than USD 500 on Cross-Border E-Commerce Purchases in 2020, by Age Group, in % of Consumers, December 2020
  • Payment Revenues Estimations, COVID-19 Impact Adjusted, by Domestic and Cross-Border Payments, September 2020
  • Shares of Consumers Who Would Refuse Purchasing on a Website if it is not in heir Local Language, in Selected Markets, incl. Australia, Canada, France, Japan, South Korea, UK, and USA, 2019
  • Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google Play Downloads, January 2020 & May 2020

3. Asia-Pacific

3.1. Regional

  • Cross-Border B2C E-Commerce Market Overview, February 2021
  • Cross-Border B2C E-Commerce Sales Growth, Year-on-Year change, in % January 2020 – June 2020

3.2. Australia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
  • Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %, September 2020
  • Top 4 Drivers Consumers’ Cross-Border Online Shopping, in % of Cross-Border Online Consumers, 2020
  • Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020

3.3.China

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
  • Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %, September 2020
  • Top 4 Drivers Consumers’ Cross-Border Online Shopping, in % of Cross-Border Online Consumers, 2020
  • Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020

3.4. India

  • Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, Australia and China, in % of Consumers, October 2020
  • Top 3 Countries For Cross-Border Online Shopping, in % of Share, and Cross-Border B2C E-Commerce Value, in USD billion, 2020
  • Top 4 Online Shopping Websites, including Domestic and International, Rank, Number of Visits, in millions and the Percentage of Visits from India, in %, December 2020

3.5.  Indonesia

  • Top 9 International E-Commerce Platforms, by Monthly Web Visits, Q4 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Singapore and South Korea, in % of Consumers, October 2020

3.6. Japan

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and South Korea, in % of Consumers, October 2020
  • Top 5 Japanese Product Categories Sold Abroad, by Selected Regions, by Gender, and by Age, January 2020 – September 2020
  • Top 3 Japanese Product Categories Sold Abroad, by Selected Regions, by Gender, and by Age, January 2020 – September 2020
  • Top 5 Product Categories Purchased by the Japanese Men From Overseas, by Selected Countries, by Gender, and by Age, January 2020 – September 2020
  • Top 3 Product Categories Purchased by the Japanese From Overseas, by Selected Countries, incl. Canada, Germany, UK, and the USA, January 2020 – September 2020

3.7. Malaysia

  • Share of Cross-Border B2C E-Commerce Transactions from American and Chinese Websites, in % of Total E-Commerce Transactions, June 2020

3.8.New Zealand

  • Online Shopper Penetration, in % of Population, and Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Australia, China and United States, in % of Consumers, October 2020

3.9. Singapore

  • Share of Cross-Border B2C E-Commerce Transactions from American and Chinese Websites, in % of Total E-Commerce Transactions, June 2020

3.10.  South Korea

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Japan, in % of Consumers, October 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Japan, in % of Consumers, October 2020
  • Overseas Direct Online Imports, by Selected Countries & Regions, incl. ASEAN, EU, Middle East, Latin America, Oceania, China, Japan and the USA, in KRW million, March 2020
  • Overseas Direct Online Exports, by Selected Countries & Regions, incl. ASEAN, EU, Middle East, Latin America, Oceania, China, Japan and the USA, in KRW million, March 2020

4. Europe

4.1. Regional

  • Cross-Border B2C E-Commerce Market Overview, February 2021
  • Cross-Border B2C E-Commerce Turnover in 16 European Markets, in EUR billion, 2019 & 2020e & 2022f
  • Share of Cross-Border B2C E-Commerce Turnover Generated by Global Marketplaces, in % of Total Cross-Border E-Commerce Market in Europe, 2019 & 2025f
  • Top 8 E-Commerce Marketplaces in 4 European Countries, in % of Online Respondents, March 2020 – April 2020
  • Cross-Border E-Commerce Index, by Non-EU and EU, January 2020 – December 2020
  • Top-Scoring European Sustainable Cross-Border Marketplaces, and Share of Sustainable Products and Services that Top 100 Global Cross-Border Marketplaces Aim to Sell by 2025, January 2021
  • National and Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries, from National Sellers, and by Age Group, in % of Online Shoppers, 2014 – 2019
  • Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Online Shoppers, 2019 & 2020
  • Number of Individuals who Shopped Online, and Number of Individuals Who Shopped Online Cross-Border, in millions, 2020

4.2. Austria

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and United Kingdom, in % of Consumers, October 2020

4.3. Belgium

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Netherlands, France and China, in % of Consumers, October 2020

4.4. Croatia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.5. Cyprus

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Greece, United Kingdom and China, in % of Consumers, October 2020

4.6. Denmark

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.7. Estonia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.8.Finland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and Sweden, in % of Consumers, October 2020

4.9.France

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.10. Germany

  • Breakdown of B2C E-Commerce Sales, by Domestic and International Origin, in %, Q1 2020
  • Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, incl., PayPal, Visa Credit Cards and MasterCard, in % of Online Retailers, Q1 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Austria, in % of Consumers, October 2020

4.11.Greece

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers, October 2020

4.12.Hungary

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.13. Iceland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, United States and China, in % of Consumers, October 2020

4.14. Ireland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, China and United States, in % of Consumers, October 2020

4.15. Italy

  • Share of E-Commerce Companies, Which Sell Products Cross-Border, in %, First Months of 2020
  • Breakdown of E-Commerce Platforms That Sold Products Cross-Border, by Selected Countries & Regions, incl. Countries of Europe, Latin America and North America, in %, First Months of 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.16. Latvia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.17. Lithuania

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers, October 2020

4.18. Luxembourg

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October 2020

4.19. Netherlands

  • Cross-Border Online Sales Value from EU Webshops, in EUR million, Q1 2017 – Q2 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United States, in % of Consumers, October 2020

4.20. Norway

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020

4.21. Poland

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, March 2020
  • Top 5 International E-Commerce Platforms, in % of Online Buyers, March 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.22. Portugal

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Spain and United Kingdom, in % of Consumers, October 2020

4.23. Russia

  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Online Sales, in % of Total B2C E-Commerce Sales, 2018, 2019, H1 2020, 2020e
  • Top 3 Countries, Which Online Consumers Preferred for Shopping, in % of Online Consumers, H1 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Hong Kong, in % of Consumers, October 2020

4.24. Slovenia

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.25. Spain

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.26. Sweden

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020

4.27. Switzerland

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October 2020

4.28.Turkey

  • Value of Domestic Digital Sales and E-Commerce Imports and Exports, in TRY billion, H1 2020
  • Breakdown of Domestic and E-Commerce Imports and Exports, in %, H1 2019 & H1 2020

4.29. United Kingdom

  • Number of Shoppers Who Purchase Overseas Online, in millions, Year-on-Year Change, in %, 2019 – 2022f
  • Number of Consumers Who Purchase Overseas Online, in millions, and Share of Online Cross-Border Consumers, in % of Total Online Consumers, 2019 – 2022f
  • Share of Online Consumers Who Make Cross-Border Purchases, in % of Total Internet Users, 2020e
  • Cross-Border E-Commerce Index, January 2020 – December 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Germany, in % of Consumers, October 2020

5. North America

5.1. Canada

  • Top 4 Online Shopping Websites, including Domestic and Foreign, by Rank, Number of Visits, and Share of Visits from Canada, in %, July 2020 – December 2020
  • Share of Online Shoppers Who Would Opt For a Canadian Online Merchant, in % of Online Shoppers, March 2020 – May 2020
  • Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020
  • Shares of Top 3 Countries of Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and United Kingdom, in % of Consumers, October 2020

5.2. United States

  • Cross-Border B2C E-Commerce Year-on-Year Change, in %, January 2020 – June 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Canada, in % of Consumers, October 2020
  • Shares of Top 3 Countries of Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
  • Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020

6. Latina America

6.1. Regional

  • Breakdown of Domestic and International B2C E-Commerce Spend, in USD billion, 2019 – 2023f

6.2. Brazil

  • Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
  • Top 5 Reasons for Shopping Online on International Websites, in % of Cross-Border Online Consumers, 2020

6.3. Chile

  • Cross-Border Online Shopper Penetration, and Frequency of Purchases on International Websites, in % of Online Consumers, 2020

6.4. Colombia

  • Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
  • Top 9 Payment Methods When Shopping Online, in % of Cross-Border Online Consumers, 2020

6.5. Mexico

  • Top 10 Reasons For Online Shopping Abroad, in % of Cross-Border Online Consumers, 2020
  • Cross-Border Online Shopping Frequency, in % of Cross-Border Online Consumers, 2020
  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Spain, in % of Consumers, October 2020

7. Middle East

7.1. Saudi Arabia

  • Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
  • Share of Top 3 Countries in Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020

7.2. United Arab Emirates

  • Top 3 Countries of Cross-Broder Shopping, including the United States, the United Kingdom and India, in %, October 2020
  • Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
  • Share of Top 3 Countries in Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020

8. Africa

8.1. Regional

  • Breakdown of African-Based E-Commerce Marketplaces, by Location of Operation, in %, 2020
  • Breakdown of E-Commerce Websites, by Their Origins Based on the URL, in %, 2020

8.2. Morocco

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, France and United States, in % of Consumers, October 2020

8.3. Nigeria

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020

8.4. South Africa

  • Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
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  • ASOS
  • Alibaba/AliExpress
  • Amazon
  • Joom
  • Lazada
  • Pinduoduo
  • Shein
  • Shopee
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