Global Cross-Border B2C E-Commerce 2020 code:1473

Global Cross-Border B2C E-Commerce 2020
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, Brazil, Canada, Chile, China, Colombia, France, Germany, India, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Poland, Russia, Saudi Arabia, South Korea, Spain, Turkey, UAE, UK, USA, Vietnam
Pages: 173
Publication Date: 03/03/2020
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Questions Covered in the report:
  • How large is the global cross-border B2C E-Commerce market predicted to be in 2023?
  • What are the main drivers and barriers of global cross-border B2C E-Commerce?
  • Which countries have the highest cross-border online shopper penetration rates?
  • What product categories are popular among cross-border digital buyers?
  • Which E-Commerce marketplaces are used by shoppers to buy internationally?

Key findings:

Global cross-border B2C E-Commerce market to maintain strong growth through 2023

Half of global digital shoppers buy cross-border

Global B2C E-Commerce market is becoming increasingly internationalized, with more than 50% of digital consumers making purchases from sellers located in other countries. The global leaders of the cross-border online shopping trend include consumers in Australia, Canada, China, and Mexico. Lower prices, unique product offerings and better brand availability are among the key reasons why online shoppers prefer to buy cross-border. At the same time, high shipping costs, slow delivery and customs charges are named the top barriers to global cross-border E-Commerce. Furthermore, the yStats.com’s report shows that localization features, including local payment methods, pricing in domestic currency and website translation play an important role in attracting cross-border customers.

Fashion and electronics are the top cross-border E-Commerce categories

The largest product categories in cross-border B2C E-Commerce in 2019 were fashion and electronics, according to findings in the yStats.com report. Other popular items include beauty and health products, games and toys, and household goods. In terms of seller location, the leading countries by online exports in 2019 were China, the USA, the UK, Germany and Japan. A large portion of international online trade takes place on marketplaces based in these countries, including AliExpress, Amazon, eBay, Wish, Rakuten, and others.

Cross-border B2C E-Commerce market prospects through 2023 are bright

With the cross-border online shopping trend expected to continue to gain traction, the value of cross-border B2C E-Commerce sales is projected to reach a high 12-digit figure in U.S. dollars by 2023. Still, there is even more room for growth, as by the end of the forecast period, cross-border revenues will account for less than one-fifth of the world’s total online sales, according to projections cited by yStats.com.

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1. Management Summary

2. Global Developments

  • Cross-Border B2C E-Commerce Sales Forecast, in USD billion, and in % of Total B2C E-Commerce Sales, 2023f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2019
  • Cross-Border Online Shopper Penetration in Selected Countries, in % of Online Shoppers, By Total Cross-Border Shoppers And Daily/Weekly Cross-Border Shoppers, September 2019
  • Top 5 Exporting Markets in Cross-Border B2C E-Commerce by Share of Purchases, in %, September 2019
  • Breakdown of Actions Cross-Border Online Shoppers Would Take If Imports From China Would Be Taxed Higher with Additional EUR 10 per Item, in % of Cross-Border Online Shoppers, September 2019
  • Reasons for Buying Cross-Border, in % of Cross-Border Online Shoppers, September 2019
  • Top Reasons For Cross-Border Online Shopping Cart Abandonment, September 2019
  • Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, and Weight, in % of Cross-Border Online Shoppers, September 2019
  • Breakdown of the Latest Cross-Border Online Purchase by Delivery Costs in EUR, in % of Cross-Border Online Shoppers, September 2019
  • Breakdown of the Latest Cross-Border Online Purchase by Delivery Time, in % of Cross-Border Online Shoppers, September 2019
  • Share of Cross-Border Online Shoppers Expecting Delivery Within 6 Days If They Paid For It, in %, April 2019
  • Selected Localization Features Preferred by Cross-Border Online Shoppers, % of Cross-Border Online Shoppers, July 2019
  • Breakdown of E-Commerce Websites Purchased From In Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, September 2019
  • Overview of Selected Leading Cross-Border E-Commerce Marketplaces, by Region, incl. Number of Website Visits, and Top 5 Countries by Website Visits, January 2020
  • Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google Play Downloads, January 2020

3. Asia-Pacific

3.1. Regional

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, January 2019
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, Japan, India, Indonesia, South Korea and New Zealand, 2019

3.2. China

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
  • Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by B2B and B2C, in %, 2013 – 2018
  • Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by Exports and Imports, in %, 2013 – 2018
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
  • Cross-Border Online Shoppers in China, in millions, and Year-on-Year Change, in %, 2017 – 2020f
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, Q1 2019
  • Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q3 2019
  • Cross-Border Retail E-Commerce Exports, in USD billion, and Year-on-Year Change, in %, 2014 – 2021f
  • Breakdown of Cross-Border E-Commerce Exports by Product Categories, in %, 2018
  • Breakdown of Cross-Border E-Commerce Exports by Destination Countries, in %, 2018

3.3. Japan

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Japan, August 2019
  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f

3.4. South Korea

  • Cross-Border E-Commerce Imports, in KRW billion, 2017 – 2019
  • Cross-Border E-Commerce Imports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 – 2019
  • Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, Q3 2018 & Q3 2019
  • Cross-Border E-Commerce Exports, in KRW billion, 2017 – 2019
  • Cross-Border E-Commerce Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 – 2019
  • Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, Q3 2018 & Q3 2019

3.5. India

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in India, August 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in India, September 2019
  • Top Factors Important to Shoppers When Purchasing Cross-Border, in % of Cross-Border Online Shoppers in India, January 2019

3.6. Australia

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, by Total Cross-Border Online Shoppers and Daily/Weekly Cross-Border Online Shoppers, September 2019
  • Breakdown of E-Commerce Spending by Consumers in Australia by Seller Location (Domestic and International), by Product Category, in %, December 2019

3.7. New Zealand

  • B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018

3.8. Indonesia

  • Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Indonesia, April 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Indonesia, September 2019

3.9. Vietnam

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Vietnam, 2018

3.10. Malaysia

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Malaysia, 2018

4. Europe

4.1. Regional

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
  • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers, 2014 – 2019
  • Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Online Shoppers, 2018 & 2019
  • Top 3 Countries Purchased From In The Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, by Selected Countries, September 2019
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, by Selected European Countries, Spring 2019
  • International E-Commerce Marketplaces Purchased From, in % of Online Shoppers in Selected European Countries, Spring 2019
  • Share of Online Shoppers in Europe Currently Buying Cross-Border from UK Websites Who Would Stop Buying From Foreign Websites In Case of Additional Costs After Checkout, in %, June 2019

4.2. UK

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2014 – 2019
  • Share of Online Shoppers in the UK Buying from European Websites Cross-Border Who Would Stop Buying Cross-Border In Case of Additional Costs After Checkout, in %, June 2019
  • Top 3 Countries That Cross-Border Online Shoppers in the UK Made Their Latest Purchase From, in %, 2018 & 2019
  • Share of Cross-Border E-Commerce Retailers in the UK Who Believe That Selling to Shoppers Internationally Will Become More Complex After Brexit, in %, June 2019
  • Share of UK Retailers Believing That Sales to The European Economic Area (EEA) Will Decrease After Brexit, in %, June 2019

4.3. Germany

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers in Germany, 2014 – 2019
  • Cross-Border Online Spending, by Shopping Frequency of Cross-Border Online Shoppers in Germany, in EUR billion, 2018
  • Average Order Value in Foreign Online Stores by Shoppers in Germany, by Gender, in EUR, 2018
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Germany, September 2019
  • Channels Through Which B2C E-Commerce Merchants Sell To Customers Abroad, in % of German B2C E-Commerce Merchants Selling To Customers Abroad, 2019

4.4. France

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers in France, 2014 – 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in France, September 2019
  • Share of French E-Commerce Merchants Selling Internationally, by Company Size in Terms of Revenues, in %, March 2019

4.5. Spain

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers in Spain, 2014 – 2019
  • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2017 – Q2 2019
  • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2017 – Q2 2019
  • Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q2 2019
  • Breakdown of Cross-Border E-Commerce Exports Transaction Value and Number by Region, in % Q2 2019

4.6. Italy

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers in Italy, 2014 – 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Italy, September 2019
  • Cross-Border B2C E-Commerce Imports, in EUR billion, and Share of Total B2C E-Commerce Sales, in %, 2019e
  • Cross-Border B2C E-Commerce Exports, by Products and Services, in EUR billion, 2018 & 2019e

4.7. Netherlands

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers in the Netherlands, 2014 – 2019
  • Cross-Border Online Spending by Shoppers in the Netherlands, in EUR million, 2017 & 2018
  • Breakdown of Cross-Border Online Spending of Shoppers in the Netherlands by Country, in %, 2017 & 2018

4.8. Russia

  • B2C E-Commerce Sales, by Domestic and Cross-Border, in RUB billion, 2018e-2023f
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2013 – 2019e
  • Breakdown of Cross-Border Online Spending and Number of Shipments to Russia by Country, in %, 2018
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2018
  • Share of Online Shoppers in Russia Who Purchased from Russian Online, from Chinese Online Stores and from Online Stores in Other Countries, in %, 2015 – 2019
  • Adequate Delivery Time According to Online Shoppers in Russia, by Purchases from Russian Online Stores to Large Cities, Medium-Sized Cities, Small Cities, and Purchases from Foreign Online Stores, in Days, September 2019

4.9. Poland

  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in % of Online Shoppers in Poland, 2014 – 2019
  • Top 5 Foreign Online Merchants Purchased From, in % of Cross-Border Online Shoppers in Poland, April 2018 & April 2019

4.10. Turkey

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Turkey, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2014-2019
  • Number of Cross-Border E-Commerce Transactions with Bank Cards Issued in Turkey, in millions, and Value, in TRY million, Q1 2016 – Q2 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Turkey, September 2019

5. North America

5.1. USA

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in the USA, by Total Cross-Border Online Shoppers and Daily/Weekly Cross-Border Online Shoppers, September 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the USA, September 2019
  • Breakdown of Delivery Time Expectations of Cross-Border Online Shoppers in the USA, by Buying from China and from the UK, in %, September 2019
  • International Sales of U.S.-Based Top E-Commerce Companies, by Amazon and Others, 2018
  • Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in the USA, April 2019
  • Share of Top E-Commerce Companies Shipping Outside the USA, by Shipping to Canada Only, and Other Countries, in %, 2018
  • Barriers To Selling Online Internationally, in % of E-Commerce Companies in the USA, May 2019
  • Number of International Payment Processors That E-Commerce Companies in the USA Work With, in %, May 2019
  • Top 2 International Marketplaces Used by E-Commerce Companies in the USA To Sell To Shoppers in Other Countries, in % of E-Commerce Companies Selling on International Marketplaces, May 2019

5.2. Canada

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2018 & 2019
  • Average Number of Online Purchases by Shoppers in Canada, by Buying in Canada, Outside of Canada (Any Seller Location) and In the U.S., in Units, 2018 & 2019
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, by Total Cross-Border Online Shoppers and Daily/Weekly Cross-Border Online Shoppers, September 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Canada, September 2019
  • Share of Cross-Border Online Shoppers in Canada Who Made Their Most Recent Cross-Border Online Purchase from Amazon, in %, September 2019
  • Share of Internet Users in Canada Who Are Comfortable With Buying on U.S. Websites, Compared to Canadian Websites, in %, March 2019
  • Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in Canada, March 2019

6. Latin America

6.1. Brazil

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Brazil, August 2019
  • Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2014 – 2018
  • Cross-Border Online Spending by Shoppers in Brazil, in USD billion, and Year-on-Year Change, in %, 2014 – 2018
  • Average Order Value on International Websites, in USD, and Year-on-Year Change, in %, 2014 – 2018
  • Top 3 Reasons for Decreased Cross-Border Online Spending According to Online Shoppers in Brazil, 2018
  • Top 10 Websites for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2017 & 2018
  • Top 10 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Brazil, 2017 & 2018
  • Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Brazil, April 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Brazil, September 2019
  • Share of E-Commerce Merchants in Brazil Selling Cross-Border, in %, and Cross-Border Share of E-Commerce Sales of Merchants Selling Internationally, in %, August 2019

6.2. Mexico

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2018 & 2019
  • Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2018 & 2019
  • Top Reasons for Buying Cross-Border, in % of Cross-Border Online Shoppers in Mexico, 2019
  • Product Categories That Online Shoppers in Mexico Are Likely to Buy Cross-Border, in % of Online Shoppers in Each Category, January 2020
  • Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2019

6.3. Colombia

  • Share of Online Shoppers Who Mainly Buy on International Websites, Compared to Those Who Mainly Buy on Domestic Websites, in %, 2018

6.4. Chile

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Chile, Q1 2019
  • International Websites Purchased From by Online Shoppers in Chile, in % of Online Shoppers, Q1 2019
  • Product Categories Purchased on International Websites, in % of Online Shoppers in Each Category, Q1 2019

7. Middle East and Africa

7.1. Regional

  • Cross-Border E-Commerce Imports to Saudi Arabia and UAE, in USD billion, 2016 & 2019
  • Cross-Border E-Commerce Share of Total E-Commerce Sales in Saudi Arabia and the UAE, in %, 2016 & 2019
  • Overview of Selected Leading Cross-Border E-Commerce Players Used by Online Shoppers in the UAE and Saudi Arabia, January 2020
  • Share of SMBs in the GCC Exporting Products, in %, and Share of SMBs Selling Online, in %, 2019

7.2. Saudi Arabia

  • Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Saudi Arabia, April 2019
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

7.3. UAE

  • Cross-Border E-Commerce Imports, in USD billion, and Share of Total E-Commerce Sales, in %, 2019e
  • Top Drivers and Barriers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018

7.4. Israel

  • Cross-Border E-Commerce Imports, in ILS billion, 2018 & 2019e
  • Cross-Border E-Commerce Imports’ Share of Total E-Commerce Sales in Israel, in %, 2018 & 2019e
  • Market Share of Top 5 Cross-Border E-Commerce Websites, in %, 2019e

7.5. South Africa

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in South Africa, May 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in South Africa, May 2018

7.6. Nigeria

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Nigeria, May 2018
  • Top 5 Online Shopping Websites, incl. Domestic and Cross-Border, April 2019
Read More
  • ASOS PLC
  • Alibaba Group Holdings
  • Allegro Group
  • Amazon.com Inc
  • Etsy Inc.
  • JD.com Inc
  • Lazada Group SA
  • Newegg.com Inc
  • Rakuten Inc
  • Wish Inc.
  • Zalando SE
  • eBay Inc
Read More

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