Global Cross-Border B2C E-Commerce 2017 code:1303

Global Cross-Border B2C E-Commerce 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: China, Australia, Japan, India, USA, Brazil, Germany, France, Russia, UK, Italy, Spain, Turkey, South Korea, Canada, Mexico, Poland, South Africa, Nigeria, UAE
Pages: 132
Publication Date: 17/02/2017
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Questions Covered in the report:
  • What share of global B2C E-Commerce is attributed to cross-border sales?
  • How large is cross-border B2C E-Commerce predicted to be in various regions in 2020?
  • What are the main drivers and barriers to cross-border B2C E-Commerce growth?
  • What percentage of online shoppers in 50 different countries buys cross-border?
  • Which product categories are demanded by cross-border online shopper the most?
  • What companies are leading in global cross-border E-Commerce?

Key Findings:

Cross-border B2C E-Commerce to increase its share of the global online retail market

More than 50% of global online shoppers buy from E-Commerce sellers in other countries. This is a finding of several consumer surveys conducted across the globe in 2016 and cited in this market report by yStats.com. Their primary motivation is to find better prices, but also to reach products of a better quality or items not available in their own country. Clothes, consumer electronics, books and other media products rank as the categories with highest demand in global cross-border E-Commerce.

Delivery and shipping costs are the main concern preventing more online shoppers from making purchases from out-of-country sellers, according to another survey cited in the yStats.com’s publication. Third-party research shows that in 2016 more than one-half of shoppers received free delivery on their latest cross-border online purchase. When it comes to choosing payment methods, cross-border online shoppers consider service fees and purchase value and tend to use credit card and E-Wallets more than other payment means.

Countries such as the USA, China, and the UK are the top destinations for cross-border online shoppers. Furthermore, yStats.com’s research reveals a clear trend in favor of intra-regional trade, especially in Europe and North America. Large E-Commerce marketplaces in these countries are among the major winners of the cross-border growth: in 2016, nearly two-thirds of cross-border online shoppers made their latest international purchase from Amazon, eBay, AliExpress or Alibaba.

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1. Management Summary

2. Global Developments

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
  • Cross-Border Share of B2C E-Commerce Sales, in %, 2015 & 2021f
  • Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions, 2014 & 2020f
  • Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys, 2015/2016
  • Top 10 Countries by Cross-Border Online Shopper Penetration, in % of Cross-Border Online Shoppers, October 2016
  • Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016
  • Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016
  • Breakdown of Cross-Border Online Purchases by Device Used for Purchase, in %, October 2016
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015
  • Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
  • in % of Cross-Border Online Shoppers, August 2016
  • Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, in % of Cross-Border Online Shoppers, October 2016
  • Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online Shoppers, October 2016
  • Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online Shoppers, 2015 & 2016
  • Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016
  • Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2016
  • International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017
  • Share of World’s Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016

3. Asia-Pacific

3.1. Regional

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines, Thailand, and South Korea, Q4 2015
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016

3.2. China

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
  • Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2016e
  • Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 – 2016e
  • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 – 2020f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in China, 2014 & 2015
  • Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
  • Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in China, March 2016

3.3. Japan

  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f

3.4. South Korea

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in South Korea, October 2015
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 & 2015
  • Cross-Border E-Commerce Imports, in KRW billion, 2014 & 2015
  • Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015
  • Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports, in %, 2015

3.5. India

  • Cross-Border B2C E-Commerce Imports, in INR billion, 2016e & 2017f
  • Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers in India, October 2016

3.6. Australia

  • Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, September 2016

4. Europe

4.1. Regional

  • Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 – 2016
  • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Online Shoppers, 2012 – 2016
  • Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2016

4.2. UK

  • Cross-Border B2C E-Commerce Overview and Trends, February 2017
  • Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-Border, in %, August 2016
  • Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the UK, August 2016
  • Share of Online Shoppers Who Have Purchased and Who Would Purchase Cross-Border from Selected Countries, incl. the USA, France, and Germany, in %, August 2016
  • Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2015 & July 2016
  • Shares of Top 150 Online Retailers in the UK Who Ship Internationally, Offer Prices in Other Currencies, and Offer Non-English Language Options, in %, February 2016

4.3. Germany

  • Cross-Border Online Shopper Penetration, by Online Shoppers Who Have Purchased Cross-Border and Online Shoppers Who Plan to Purchase Cross-Border, in % of Online Shoppers in Germany, by Total Online Shoppers and Online Shoppers 18-29, March 2016
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Germany, March 2016
  • Top 5 Countries and Regions in Cross-Border Online Shopping, by Purchased From and Planned Purchase in the Next 12 Months, in % of Cross-Border Online Shoppers in Germany, March 2016
  • Top Regions in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, December 2016
  • Breakdown of Orders Receive by Cross-Border Online Merchants in Germany by Domestic, Europe and Non-European Countries, in %, October 2015
  • Adaptations Made by Cross-Border Online Merchants in Their Online Stores to Account for Conditions in Other Countries, in % of Cross-Border Online Merchants in Germany, October 2015

4.4. France

  • Cross-Border Online Shopper Penetration, in % of Internet Users in France, June 2015 & June 2016
  • Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
  • Top 2 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
  • Major Barriers to Cross-Border Online Shopping, in % of Online Shoppers in France Who Do Not Buy Cross-Border, 2016

4.5. Russia

  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border, in %, 2011 – 2016e
  • Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2016e
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016e
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2016e
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 – 2016
  • Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
  • Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services Online to Other Countries, in %, September 2016

4.6. Spain

  • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2014 – Q2 2016
  • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2014 – Q2 2016

4.7. Italy

  • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 – 2016e
  • Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 – 2016e

4.8. Poland

  • Cross-Border Online Shopper Penetration, by Age Group, in % of Internet Users in Poland, April 2016
  • Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland, April 2016

4.9. Turkey

  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2014 – Q4 2016

5. North America

5.1. Regional

  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Canada and the USA, October 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Canada, USA, Q4 2015

5.2. USA

  • Cross-Border B2C E-Commerce Overview and Trends, February 2017
  • Breakdown of Attitude to Cross-Border Online Shopping, in % of Online Shoppers in the USA, and Breakdown of Time of the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers, 2016
  • Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the USA, 2016
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, October 2016
  • Breakdown of the Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in the USA, October 2016
  • Share of Top Online Retailers in the USA Shipping Internationally, in %, September 2016
  • Top 9 Countries Shipped to by Top Online Retailers in the USA, in % of Top Online Retailers in the USA, September 2016
  • Share of Cross-Border Online Merchants in the USA Selling Internationally Through a Marketplace, in %, December 2015

5.3. Canada

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016
  • Top 3 Regions/Countries Purchased From, in % of Cross-Border Online Shoppers in Canada, March 2016
  • Breakdown of Websites Preferred for Online Shopping, by Canadian and American, in % of Online Shoppers in Canada, March 2015
  • Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in Canada, March 2015

6. Latin America

6.1. Regional

  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Argentina, Brazil, Chile, Mexico, and Peru, October 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Argentina, Brazil, Chile, Colombia, and Mexico, Q4 2015

6.2. Brazil

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
  • Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in % and in USD billion, 2015
  • Cross-Border E-Commerce Imports, in USD billion, 2013 – 2015
  • Number of Cross-Border Online Shoppers, in millions, 2013 – 2015
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2014 & 2015
  • Breakdown of Payment Methods Used in Cross-Border Online Shopping, in %, 2015
  • Breakdown of the Last Purchase from International E-Commerce Website by Website Purchased From, in %, 2015

6.3. Mexico

  • Breakdown of Online Shoppers by Domestic Only, Cross-Border Only, Domestic and Cross-Border, in %, May 2015
  • Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016
  • Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 & 2016

7. Middle East and Africa

7.1. Regional

  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Egypt, Israel, Nigeria, South Africa, and the UAE, October 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Nigeria and South Africa, Q4 2015

7.2. UAE

  • Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, October 2016
  • Top Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, October 2016

7.3. South Africa

  • Share of Online Shoppers in South Africa Who Would Buy from Out-of-Country Online Retailer in the Next 12 Months if Better Prices Were Available, in %, 2015

7.4. Nigeria

  • Awareness of Foreign E-Commerce Websites Amazon and AliExpress, Compared to Awareness of Domestic E-Commerce Websites Jumia and Konga, in % of Individuals in Nigeria, by Age Group, and Gender, March 2016
Read More
  • eBay Inc
  • Alibaba Group
  • Amazon.inc
  • Etsy Inc.
  • Wish Inc.
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