1. Management Summary

2. Global Developments

• Overview of Consumer Electronics B2C E-Commerce Market, November 2018
• Breakdown of Global Retail E-Commerce Sales of Consumer Electronics by Regions, incl. Western Europe, in %, 2018e
• B2C E-Commerce Sales of Consumer Electronics, in USD billion, and Year-on-Year Change, in %, 2018e – 2023f
• Top 10 Consumer Electronics Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2018

3. Asia-Pacific

3.1. Regional

• B2C E-Commerce Sales of Consumer Electronics, in USD billion, 2018e & 2023f

3.2. China

• B2C E-Commerce Sales of Consumer Electronics, in USD billion, 2018e & 2023f
• Top 5 Product Categories to Purchase Online, incl. “Consumer Electronics”, in % of Online Shoppers, March 2017
• Share of Electronic Product Categories Purchased Online, in % of Total Retail Sales in Each Category, 2017
• Top 6 Stores Preferred for Buying Electronics, incl. Online Players, in % of Internet Users, Q2 2017

3.3. Japan

• B2C E-Commerce Product Sales of “Consumer Electronics, AV Equipment, PC, Peripheral Equipment”, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in This Category, in %, 2016 & 2017
• Breakdown of Average Monthly Online Spending per Household by Products and Services, incl. “Home Electronics”, in %, 2017
• Top 5 Consumer Electronics Websites, incl. Total Website Visits, in millions, Japan’s Share of Total Visits on Desktop, in %, October 2018

3.4. India

• Breakdown of Retail E-Commerce Sales by Sub-Categories, incl. “Mobile Phone, Accessories”, “Consumer Durables, Kitchen Appliances, Computing Devices and Accessories” and “Camera and Accessories”, in INR billion and in %, 2016 & 2017
• B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
• Market Share of Amazon and Flipkart in B2C E-Commerce Sales of Smartphones, in %, 2017
• Top 3 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018

3.5. South Korea

• E-Commerce Sales by Electronics Product Category, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
• Product Categories Purchased Online, by Mobile and PC, incl. “Home Appliances”, in % of Online Shoppers, January 2018
• M-Commerce Sales by Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017

3.6. Australia

• E-Commerce Sales of Consumer Electronics, in AUD billion, 2013 & 2018e
• Share of Online Shoppers Buying Electrical Goods, Computer Hardware or Software Online, in thousands and in % of Online Shoppers, by Age Group and Gender, FY 2016/2017
• Websites Used for Online Shopping for “Electronics and Appliances”, in % of Online Shoppers in This Category, 2017
• Online Sales of JB Hi-Fi Australia, in AUD billion, Year-on-Year Change, in %, and Online Share of Total Sales, in %, FY 2018

3.7. Singapore

• B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
• Top 5 Consumer Electronics Websites, incl. Total Website Visits, in millions, Singapore’s Share of Total Visits on Desktop, in %, September 2018
• Top 5 E-Commerce Websites, incl. “Apple”, by Unique Visitors via Desktop, in thousands, August 2017

3.8. Indonesia

• Product Categories Purchased Online via Social Networks, incl. “Phone/ Computer/ Music Player”, “Household Electrical Appliances” and “Refrigeration”, in % of Respondents Who Make Purchases via Social Networks, June 2017

3.9. Thailand

• Breakdown of B2C E-Commerce Sales by Product Category, incl. “Electronics & Electrical Appliances”, in %, 2017e & 2021f
• Product Categories Purchased via Social Media Compared to Lazada, incl. “Electronics and Computers”, in % of Online Shoppers, February 2017
• Product Categories Purchased in E-Commerce, incl. “IT Equipment” and “Home Appliances”, in % of Online Shoppers, July 2017
• Breakdown of Value of Products and Services Purchased Online, by Category, incl. “IT Equipment” and “Home Appliances”, in % of Online Shoppers in Each Category, July 2017
• Product Categories Purchased in E-Commerce, incl. “High Technology Products”, “Mobile Phones, Tablets”, “Home Appliances” and “Computer, Laptop”, in % of Online Shoppers, June 2017
• Product Categories Purchased in E-Commerce, incl. “Home Appliances and Equipment”, “Communication Devices” and “Computer and Devices”, in % of Online Shoppers, Q1 2017
• Top 10 Local B2C E-Commerce Websites, incl. “Advice”, “JIB” and “HomePro”, by Total Visits, in millions, February 2018

3.10. Vietnam

• Product Categories Purchased Online, incl. “IT/ Mobile Phones”, “Kitchen Appliances” and “Consumer Electronics”, in % of Online Shoppers, 2017
• Product Categories Purchased Online via Social Networks, incl. “IT/ Mobile Phones”, “Kitchen Appliances” and “Consumer Electronics”, in % of Online Shoppers, 2017
• Top 4 Online Shops to Purchase IT/ Electronics, in % of Online Shoppers, 2017
• Top 10 Local B2C E-Commerce Websites, incl. “Fptshop” and “Nguyenkim”, by Total Visits, in millions, February 2018

3.11. Malaysia

• Product Categories Purchased in E-Commerce, incl. “Technics, Gadgets and Accessories”, in % of Online Shoppers, Q3 2017
• Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018

4. North America

4.1. Regional

• Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018

4.2. USA

• Retail E-Commerce Sales, by Product Category, incl. “Computer & Consumer Electronics”, in USD billion, 2018e
• B2C E-Commerce Share of Total Retail Sales of Electronics, in %, 2010 – 2017e
• Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, incl. “Electronics/ Entertainment”, in % of Consumers, 2018f
• B2C E-Commerce’s Share of the Selected Product Categories, incl. “Computers”, “Small Appliances” and “Electronics”, in % Total Retail Sales in Each Category, 2017 & 2022f
• Breakdown of E-Commerce Revenues and Visits to Consumer Electronics Websites, by Device, in %, Q4 2017
• Top 10 Consumer Electronics Online Stores, by Revenue of Consumer Electronics, in USD million and in % of Total E-Commerce Net Sales, 2017

4.3. Canada

• Most Common Product Categories Purchased Online, incl. “Electronics” and “Computer Hardware”, in % of Online Shoppers, January 2018
• Top Websites Used by Online Shoppers, incl. “Best Buy” and “Apple”, in %, January 2018

5. Europe

5.1. Regional

• B2C E-Commerce Sales of Consumer Electronics, in USD billion, 2018f & 2023f
• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers in the EU, 2017
• Share of Individuals and Online Shoppers Buying “Electronic Equipment” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017 (1 of 2)
• Share of Individuals and Online Shoppers Buying “Electronic Equipment” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017 (2 of 2)
• Share of Individuals Purchased Home Electronics, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, in % of Internet Users, May 2018

5.2. Germany

• B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
• Product Categories Purchased Online, in % of Online Shoppers, incl. “Electronics” and “Computer and Accessories”, Q1 2016 & Q1 2017
• Top 10 Online Shops, by Sales, incl. “Notebooksbilliger.de” and “Mediamarkt.de”, in EUR million, 2017

5.3. UK

• B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
• Share of Individuals Buying “Electronic Equipment” and “Computer Hardware” Online, in %, 2013 – 2018
• Share of Individuals Purchasing “Electronic Equipment” and “Computer Hardware” Online, by Age Group and Gender, in % of Individuals in Each Group, 2018
• Share of Cross-Border Online Shoppers Who Purchased “Home Electronics” Abroad, in %, 2018
• Overview of Selected Major Online and Offline Players in Electronics and Appliances Sector, Oct. 2018
• Dixons Carphone’s Group Online Revenues, in GBP million, FY 2014/15 & FY 2017/18
• Top 10 Retailers by Share of Retail Spending, incl. Dixons Carphone, in %, incl. Amazon, 2017

5.4. France

• Product Categories Purchased Online, incl. “Appliances, Consumer Electronics”, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
• Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, incl. “Technical Products and Home Appliances”, in % of Cross-Border Online Shoppers in France, 2017
• Top 10 Best-Known B2C E-Commerce Websites, incl. “Fnac” and “Darty”, % of Respondents, December 2017
• Top 15 E-Commerce Websites/Applications, incl. “Fnac” and “Darty”, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018

5.5. Italy

• B2C E-Commerce Sales by Product Category, incl. “IT and Electronics”, in EUR million, and Year-on-Year Change, in %, 2017 & 2018e
• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017

5.6. Netherlands

• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017
• Top 10 B2C E-Commerce Companies by Revenues, incl. “Coolblue”, in EUR million, 2017

5.7. Spain

• Product Categories Purchased Online, incl. “Computer Hardware” and “Electronic Equipment”, in % of Online Shoppers, 2017
• Products Purchased Online, incl. “Mobile Devices” and “Electronics”, in % of Online Shoppers, 2017
• Top 10 E-Commerce Websites, incl. “Mediamarkt.es”, “Apple.es” and “PcComponentes.com”, by Total Number of Visits, in millions, 2017

5.8. Belgium

• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017
• Top 10 E-Commerce Websites by Total Number of Visits, incl. “Mediamarkt.be”, in millions, 2017

5.9. Sweden

• B2C E-Commerce Sales, by Selected Segments, incl. “Consumer Electronics”, in SEK billion, and Year-on-Year Growth, in %, 2016 & 2017
• Product Categories Purchased Online, incl. “Computer Hardware” and “Electronic Equipment”, in % of Online Shoppers, 2016 & 2017
• Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, incl. “Consumer Electronics”, in %, Q1 2018
• Top Product Categories Purchased Cross-Border, incl. “Home Electronics”, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
• Top 20 Online Pure-Play Retailers by Revenues, incl. “Dustin / Dustin home”, in SEK million, 2017

5.10. Switzerland

• B2C E-Commerce and Mail Order Sales, by Product Category, incl. “Multimedia, HiFi and Electrical Appliances”, in CHF billion, 2012 – 2017
• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2017
• Top 10 Online Shops by Revenues, incl. “Digitec.ch” and “Microspot.ch”, in CHF million, 2016 & 2017

5.11. Denmark

• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017
• Top Product Categories Purchased Cross-Border, incl. “Home Electronics”, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
• Breakdown of Top 10 Most Used Websites for Online Shopping, incl. “Bilka” and “Elgiganten”, in % of Online Shoppers, H1 2017

5.12. Finland

• Breakdown B2C E-Commerce Sales of Products, by Category, incl. “Home appliances, electronics and accessories”, in %, 2017
• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017
• Top Product Categories Purchased Cross-Border, incl. “Home Electronics”, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
• Top 15 Most Used E-Commerce Websites, incl. “Gigantti”, in % of Online Shoppers, 3 Months to January 2018

5.13. Austria

• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017
• Top 10 Online Shops by Sales, incl. “MediaMarkt.at”, “E-tec.at” and “Electronic4you” and “Apple.com”, in USD million, 2017

5.14. Russia

• Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. “Household Appliances and Electronics”, in %, 2017
• B2C E-Commerce Sales of Household Appliances and Electronics, in RUB billion, and Penetration, in % of Total Retail Sales of Household Appliances and Electronics, 2013-2018f
• Breakdown of B2C E-Commerce Sales of “Household Appliances and Electronics” by Sub-Categories, in %, 2017
• Product Categories Purchased Online, incl. “Consumer Electronics and Household Appliances” and “Computers and Parts”, in % of Online Shoppers, 2016 & 2017
• Top 5 Electronics Product Categories Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of Online Shoppers, 2016 & 2017
• Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Electronics and Household Appliances”, in %, 2017
• Top 10 Online Shops, incl. “Citilink.ru”, “DNS-Shop.ru/ Technopoint.ru”, “Mvideo.ru”, “Eldorado.ru” and “Svyaznoy.ru”, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
• Top 10 Online Shops by Number of Monthly Visitors, incl. “DNS-Shop.ru”, “Mvideo.ru”, “Eldorado.ru” and “Citilink.ru”, in millions, 6 Months to September 2017

5.15. Poland

• Product Categories Purchased Online, incl. “Electronic Devices Excluding Computers” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017
• Product Categories Purchased Online, incl. “Home Appliances”, “Phones, Smartphones, Tablets, GSM Accessories”, “Computer Hardware”, in % of Online Shoppers, April 2018
• Top 5 E-Commerce Websites Most Associated with Online Shopping for Appliances, in % of Internet Users, April 2018
• 5.16. Turkey
• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, April 2017 & April 2018
• Top 5 Online Shopping Categories by Average Basket Size, incl. “Computer and Electronics”, in TRY, 2017

5.17. Portugal

• Product Categories Purchased Online, incl. “Electronic Equipment” and “Computer Hardware”, in % of Online Shoppers, 2016 & 2017

5.18. Czech Republic

• Product Categories Purchased Online, incl. “Electronics and Software” and “Household Appliances and Electronics”, in % of Online Shoppers, 2017
•  Top 10 E-Commerce Websites by Average Monthly Number of Visits, incl. “Alza.cz” and “Czc.cz”, in millions, 6 Months to August 2017

5.19. Ukraine

• Product Categories Purchased Online, incl. “Household Appliances”, “Smartphones, Tablets and Gadgets” and “Computers and Computer Equipment”, in % of Online Shoppers, October 2017
• Top 3 Local E-Commerce Platforms by Website Reach, incl. “Rozetka.com.ua”, in % of Internet Users and in million Visitors, June 2017

6. Middle East

6.1. Regional

• B2C E-Commerce Sales of Consumer Electronics, in USD billion, 2018e & 2023f
• Product Categories to Purchase Online, incl. “Mobile Phones” and “Electronic Equipment”, in % of Local Millennials in the GCC, July 2017

6.2. UAE

• B2C E-Commerce Sales of Electronics, in AED billion, 2017 & 2018e
• B2C E-Commerce Share of Total Retail Sales of Consumer Electronics, in %, 2017 & 2018f
• Top Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
• Top 5 Consumer Electronics Websites, incl. Total Website Visits, in millions, UAE’s Share of Total Visits on Desktop, in %, September 2018

6.3. Saudi Arabia

• B2C E-Commerce Sales of Consumer Electronics, in USD million, 2018e & 2023f
• Online Shopping Penetration by Product Category, incl. Electronics, in % of Internet Users, 2017
• Most Popular Electronics Sub-Categories Purchased Online, in % of Internet Users, 2017
• Top Drivers for Purchasing Electronics Online, in % of Internet Users, 2017
• Top Barriers to Purchasing Electronics Online, in % of Internet Users, 2017
• Channels Used to Purchase Selected Consumer Electronics Products, by Online, Offline and Both, in % of Respondents, May 2017
• Top 5 Consumer Electronics Websites, incl. Total Website Visits, in millions, Saudi Arabia’s Share of Total Visits on Desktop, in %, September 2018

6.4. South Africa

• Breakdown of Latest Online Purchase by Product Categories, incl. “Electronics and Accessories” in % of Online Shoppers, August 2017
• Top Online Shops by Market Share, incl. “Incredible Connection”, in % of B2C E-Commerce Sales, 2016

7. Latin America

7.1. Regional

• B2C E-Commerce Sales of Consumer Electronics, in USD billion, 2018e & 2023f
• Top 10 B2C E-Commerce Sites, by Unique Visitors, incl. “Buscape” and “Apple Sites”, in millions, May 2018

7.2. Brazil

• Product Categories Purchased Online, incl. “Appliances”, “Mobile, Smartphone” and “Electronics”, in % of Online Shoppers, May 2018
• Share of Electronics and Appliances Product Categories in B2C E-Commerce, by Number of Purchases and Value of Purchases, in %, 2017
• Product Categories Purchased via Mobile, incl. “Electronics” and “Home Appliances”, in % of Mobile Shoppers, March 2018
• Product Categories Purchased in Cross-Border Online Shopping, incl. “Electronics”, “Computers” and “Smartphones and Phones”, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
• Top 10 B2C E-Commerce Sites, by Unique Visitors, incl. “Samsung” and “Buscape”, in millions, May 2018
• Top 10 E-Commerce Apps or Websites Most Used for Mobile Shopping, incl. “Americanas.com” and “Submarino”, in % of Mobile Shoppers, March 2017 & March 2018

7.3. Argentina

• B2C E-Commerce Electronics Sales, in ARS billion, 2014 – 2017
• Top 3 Product Categories Purchased Cross-Border, incl. “Consumer Electronics, Computers/ Tablets/ Mobiles and Peripherals”, in % Cross-Border Online Shoppers, May 2018
• Top 10 E-Commerce Websites/Apps Ranked by Number of Orders Received, incl. “Fravega.com”, February 2018

7.4. Mexico

• Product Categories Purchased Online, incl. “Electronic Devices” and “Computers”, in % of Online Shoppers, May 2017
• Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, incl. “Consumer Electronics” and “Computers/Peripherals/PDAs”, in MXN, 2016 & 2017
• Top 3 Product Categories Purchased Cross-Border, incl. “Consumer Electronics, Computers/ Tablets/ Mobiles and Peripherals”, in % Cross-Border Online Shoppers, May 2018
• Top 5 Consumer Electronics Websites, incl. Total Website Visits, in millions, Mexico’s Share of Total Visits on Desktop, in %, September 2018

7.5. Colombia

• B2C E-Commerce Sales of Home Appliances and Electronic Products, in COP billion, 2016 – 2018f & 2022f