Global Clothing B2C E-Commerce Market 2018 code:1408

Global Clothing B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, Poland, Portugal, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Ukraine, Vietnam
Pages: 148
Publication Date: 12/12/2018
Download Free Sample
Questions Covered in the report:
  • How is the clothing B2C E-Commerce market developing around the world?
  • What is the B2C E-Commerce sales volume of clothing in various markets worldwide?
  • What is the percentage of online shoppers that purchase clothing in 30+ global markets?
  • What are the major trends in online shopping for clothing in the leading markets?
  • What sellers are the major players of the fashion E-Commerce retail in different countries?

Key Findings:

The growing online retail fashion market attracts global E-Commerce giants and store-based retailers.

The online fashion market worldwide grows at a double-digits rate.

The global fashion B2C E-Commerce market is forecasted to exceed half a trillion euros in sales by 2022, according to projections cited in yStats.com’s report. In terms of online penetration of total retail sales by 2022, more than one-third of clothing, accessories, and footwear spending is expected to occur online. The growth is driven by increasing number of online fashion shoppers who look for convenience, larger product selection, lower prices, convenient payment methods, online reviews and product ratings when purchasing clothing and accessories on the Internet.

Fashion is the most purchased product category in most global B2C E-Commerce markets.

Clothing is one of the most popular product categories purchased by digital shoppers worldwide. Due to its huge population and the high fashion online shopper penetration, China is the largest online fashion retail market globally. Tmall and Taobao are the leading channels for buying apparel products in that country, the yStats.com report reveals. The USA is in second place worldwide in online sales volume of fashion products. As of summer 2018, Amazon was the preferred pure online store for purchasing fashion items among pure online players and multi-channel retailers in the USA. The UK is the European leader in online apparel, footwear and accessories retail sales, with more than a half of adults purchasing these items online in 2017.

The global online fashion market competition intensifies.

HM.com was the most popular fashion E-Commerce website in the world in terms of the number of monthly visits. Russian-based online fashion retailer Wildberries.ru ranked second, followed by pure online players Asos.com and store-based Zara.com, in a ranking from 2018 cited in the yStats.com report. The global online clothing market competition intensifies as Amazon has demonstrated a strong interest in the global expansion of the online fashion segment in recent years. In the growing competitive environment, omnichannel strategies have become vitally important for both online and store-based retailers of apparel. In the USA, the online shopping sites of store-based retailers Walmart, Kohl’s and Macy’s were among top five destinations for online clothing shopping. On the other hand, European online fashion retailer Zalando began to expand an offline segment by opening several brick and mortar outlets in Germany.

Read More Download Free Sample

1. Management Summary

2. Global Developments

  • Overview of Clothing B2C E-Commerce Market, November 2018
  • B2C E-Commerce Fashion Sales, in USD billion, and B2C E-Commerce Share of Total Retail Fashion Sales, in %, 2014, 2018e, 2022f
  • Clothing and Accessories Online Shopper Penetration, in % of Online Shoppers, by Selected Countries and Global, 2018e
  • Top 10 Reasons to Purchase Clothing and Accessories Online, in % of Online Shoppers, 2018e
  • Top 20 Clothing E-Comm. Websites, by Website Rank*, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, October 2018
  • Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, FY 2016 & 2017
  • ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2016 & 2017
  • Breakdown of ASOS Total Retail Sales, by the UK, the EU, the USA and the Rest of the World, in GBP million, and Year-on-Year Change, in %, 2016 & 2017

3. Asia-Pacific

3.1. Advanced Markets

3.1.1. Japan

  • B2C E-Commerce Sales of “Clothes, Related Goods”, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in This Category, in %, 2016 & 2017
  • Breakdown of Average Monthly Online Spending per Household by Products and Services, incl. “Women’s Clothing”, “Men’s Clothing” and “Footwear and Other Clothing”, in %, 2017
  • Share of Users of Rakuten Ichiba, Yahoo! Shopping and Amazon Purchasing “Fashion and Fashion Accessories”, in % of Users of the Respective Website, April 2017

3.1.2. South Korea

  • E-Commerce Sales of “Clothes, Fashion and Related Goods”, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
  • Top 10 Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased Online, incl. “Clothes” and “Shoes”, by Mobile and PC, in % of Online Shoppers, January 2018
  • M-Commerce Sales by Fashion Related Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017

3.1.3. Australia

  • Breakdown of Online Spending by Product Category, incl. “Fashion”, in %, 2016 & 2017
  • Breakdown of Online Spending on the “Fashion” Category, in %, by Age Group, 2017
  • Breakdown of Online Spending on “Fashion” Category, by Domestic and Cross-Border, in %, 2017
  • Websites Used for Online Shopping of “Apparel & Shoes”, in % of Online Shoppers, 2017

3.2. Emerging Markets

3.2.1. China

  • Top 5 Product Categories to Purchase Online, incl. “Clothing, Shoes and Bags”, in % of Online Shoppers, March 2017
  • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 – Q2 2017
  • Preferred Retail Channels for Purchasing Apparel Products and Preferred Online Players, in % of Internet Users, Q2 2017
  • Top 3 Categories of Products by Retail E-Commerce Sales in Rural Areas, incl. “Clothing, Shoes and Bags”, in CNY billion, and Year-on-Year Change, in %, 2017

3.2.2. India

  • Breakdown of Retail E-Commerce Sales of “Apparel, Footwear, Personal/Health Care”, in INR billion and in % of Total Retail E-Commerce Sales, 2016 & 2017
  • Breakdown of B2C E-Commerce Sales by Product Category, incl. “Apparel/ Footwear” and “Personal Accessories & Eyewear”, in %, 2016 & 2017
  • Breakdown of Purchase Transactions of “Apparel”, by Purely Online, Purely Offline and Mixed, in %, 2017

3.2.3. Indonesia

  • Product Categories Purchased Online via Social Networks, incl. “Clothes”, “Footwear”, “Backpack/ Bag” and “Jewelry/ Accessories”, in % of Respondents Who Make Purchases via Social Networks, June 2017

3.2.4. Thailand

  • B2C E-Commerce Sales of “Fashion”, in THB billion, 2017e & 2021f
  • Product Categories Purchased in E-Commerce, incl. “Fashion” and “Jewelry”, in % of Online Shoppers, July 2017
  • Product Categories Purchased in E-Commerce, incl. “Clothes and Accessories”, in % of Online Shoppers, June 2017
  • Product Categories Purchased in E-Commerce, incl. “Apparel and Jewelry”, in % of Online Shoppers, Q1 2017
  • Breakdown of Value of the “Fashion” Category Purchased Online, in % of Online Shoppers, July 2017
  • Product Categories Purchased via Social Media Compared to Lazada, incl. “Clothing and Footwear”, in % of Online Shoppers, February 2017

3.2.5. Vietnam

  • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2017
  • Product Categories Purchased Online via Social Networks, incl. “Fashion”, in % of Online Shoppers, 2017
  • Breakdown of Top 4 Online Shops to Purchase “Fashion”, in % of Online Shoppers Purchasing “Fashion”, 2017

3.2.6. Malaysia

  • Product Categories Purchased in E-Commerce, incl. “Clothing and Footwear” and “Bags, Wallets and Accessories”, in % of Online Shoppers, Q3 2017
  • Top 10 Local* B2C E-Commerce Websites, incl. “Zalora MY”, by Total Visits, in millions, February 2018

4. North America

4.1. Regional

  • Breakdown of Online Channels for Purchasing “Fashion”, in % of Market Share, 2017-2022f

4.2. USA

  • B2C E-Commerce Sales of Apparel & Accessories, in USD billion, and Share, in % of Total Retail E-Commerce Sales, 2018e & 2022f
  • Breakdown of Retail E-Commerce Sales by Product Category, incl. “Apparel & Accessories”, in %, 2018f
  • Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, incl. “Apparel/ Accessories”, “Clothing” and “Shoes”, in % of Consumers, 2018f
  • B2C E-Commerce’s Share of the Selected Product Categories, incl. “Clothing”, “Footwear” and “Jewelry/ Watches”, in %, 2017 & 2022f
  • Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/ Apparel, Footwear and Accessories” and “Jewelry/ Watches”, in % of Cross-Border Online Shoppers in the USA, May 2018
  • Clothes and Shoes Online Shopper Penetration, in % of Online Shoppers, and The Share of Usually Amazon Shoppers Purchasing From Amazon, in % of U.S. Amazon Shoppers, May 2018
  • Breakdown of Preferred Online Shops to Purchase Fashion Products, in % of Online Shoppers, July 2018

4.3. Canada

  • Most Common Product Categories Purchased Online, incl. “Clothing and Apparel”, in % of Online Shoppers, March 2018

5. Europe

5.1. Regional

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers in the EU, 2017
  • Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017
  • Share of Individuals Purchased Clothing/ Footwear, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, in % of Internet Users, May 2018

5.2. Advanced Markets

5.2.1. UK

  • B2C E-Commerce Sales of “Clothing”, in GBP billion, 2017e & 2022f
  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Adults, Q1 2017
  • Top 3 Product Categories by Online Checkout Abandonment Rate, incl. Fashion-Related, in % of Consumers, April 2018

5.2.1. Germany

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, Q1 2016 & Q1 2017
  • B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR billion, and Year-on-Year Change, in %, 2016 & 2017
  • Top 10 E-Commerce Platforms by Market Share, incl. “Zalando” and “H&M”, 2017/2018

5.2.3. France

  • Product Categories Purchased Online, incl. “Clothing/ Fashion”, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
  • Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, incl. “Clothing and Fashion”, in % of Cross-Border Online Shoppers in France, 2017

5.2.4. Italy

  • B2C E-Commerce Sales of “Clothes”, in EUR million, and Year-on-Year Change, in %, 2017 & 2018e
  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017

5.2.5. Netherlands

  • Top 10 B2C E-Commerce Companies by Revenues, incl. “Zalando”, “H&M” and “De Bijenkorf”, in EUR million, 2017

5.2.6. Spain

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2017
  • Products Purchased Online, incl. “Fashion” and “Shoes and Accessories”, in % of Online Shoppers, 2017

5.2.7. Belgium

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Top 10 E-Commerce Websites by Total Number of Visits, incl. “Zalando.be”, in millions, 2017

5.2.8. Sweden

  • B2C E-Commerce Sales of “Clothing and Footwear”, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
  • Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, incl. “Clothes and Shoes”, in %, Q1 2018
  • Top 20 Online Pure-Play Retailers by Revenues, incl. “Boozt.com” and “Nelly.com / NLY Man”, in SEK million, 2017

5.2.9. Switzerland

  • B2C E-Commerce and Mail Order Sales of “Fashion and Shoes”, in CHF billion, 2012 – 2017
  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2017
  • Top 5 Products Categories Purchased via Smartphone, incl. “Clothes and Footwear” and “Watches and Jewelry”, in % of Online Shoppers, 2017
  • Top 10 Online Shops by Revenues, incl. “Zalando”, in CHF million, 2016 & 2017

5.2.10. Denmark

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
  • Breakdown of Top 20 Most Used Websites for Online Shopping, incl. “Zalando” and “H&M”, in % of Online Shoppers, H1 2017

5.2.11. Finland

  • Breakdown B2C E-Commerce Sales of Products, incl. “Clothes and Accessories”, by Category, in %, 2017
  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
  • Top 15 Most Used E-Commerce Websites, incl. “Zalando” and “H&M”, in % of Online Shoppers, 3 Months to January 2018

5.2.12. Austria

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Top 10 Online Shops by Sales, incl. “Zalando.at” and “H&M.at”, in USD million, 2017

5.3. Emerging Markets

5.3.1. Russia

  • Product Categories Purchased Online, incl. “Clothing, Shoes and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Clothing and Shoes Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of Online Shoppers, 2016 & 2017
  • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. “Clothes and Shoes”, in %, 2017
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2017
  • Top 10 Clothing, Shoes and Accessories Online Shops, Ranked by Sales, E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, 2017
  • Top 10 Online Shops by Number of Monthly Visitors, incl. “Wildberries.ru” and “Lamoda.ru”, in millions, 6 Months to September 2017

5.3.2. Poland

  • Product Categories Purchased Online, incl. “Clothing and Accessories”, “Footwear”, “Sportswear” and “Jewelry”, in % of Online Shoppers, April 2018
  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
  • Top E-Commerce Websites Most Associated with Online Shopping, incl. “Zalando”, “Bonprix”, “eObuwie” and “Domodi” in % Internet Users, April 2017 & April 2018
  • Top 5 E-Commerce Websites Most Associated with Online Shopping for Clothes, in % of Internet Users, April 2018

5.3.3. Turkey

  • Retail E-Commerce Sales of “Clothing & Shoes”, in TRY billion, and Year-on-Year Change, in %, 2016 & 2017
  • Product Categories Purchased Online, incl. “Clothing, Sport Goods”, in % of Online Shoppers, April 2017 & April 2018
  • Top 5 Online Shopping Categories by Average Basket Size, incl. “Clothes”, in TRY, 2017
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018

5.3.4. Portugal

  • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017

5.3.5. Czech Republic

  • Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, 2017

5.3.6. Ukraine

  • Top 3 Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, 2017

6. Latin America

6.1. Brazil

  • Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, May 2018
  • Product Categories Purchased via Mobile, incl. “Clothes” and “Fashion and Accessories”, in % of Mobile Shoppers, March 2018
  • Product Categories Purchased in Cross-Border Online Shopping, incl. “Fashion and Accessories”, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
  • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, incl. “Fashion and Accessories”, in %, 2017

6.2. Argentina

  • Clothing B2C E-Commerce Sales, in ARS billion, 2014 – 2017
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel, Footwear and Accessories”, in % Cross-Border Online Shoppers, May 2018

6.3. Mexico

  • Share of Online Shoppers Purchased “Apparel & Accessories”, in %, and Average Quarterly Online Spending, in MXN, 2016 & 2017
  • Breakdown of Preferred Online Shops to Purchase Fashion Products, in % of Online Shoppers, July 2018

6.4. Columbia

  • B2C E-Commerce Sales of “Clothes and Shoes”, in COP billion, 2016 – 2018f & 2022f

7. Middle East and Africa

7.1. Regional

  • Product Categories to Purchase Online, incl. “Clothes, Shoes, Accessories”, in % of Local Millennials in the GCC, July 2017

7.2. UAE

  • Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/Apparel, Footwear and Accessories”, in % of Cross-Border Online Shoppers in the UAE, May 2018

7.3. Saudi Arabia

  • Channels Used to Purchase “Apparel, Clothing and Accessories”, by Online, Offline and Both, in % of Respondents, May 2017
  • Top 10 Reasons to Purchase “Fashion” Online, in % of Online Shoppers, 2017

7.4. South Africa

  • Breakdown of Latest Online Purchase by Product Categories, incl. “Clothing and Accessories”, in % of Online Shoppers, August 2017

7.5. Egypt

  • Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/Apparel, Footwear and Accessories”, in % of Cross-Border Online Shoppers in Egypt, May 2018

7.6. Morocco

  • Top 15 Product Categories Purchased Online, incl. “Clothing, Shoes, Sport Goods or Accessories”, in % of Online Shoppers, 2017
Read More
  • ASOS.com Limited
  • Allegro Inc
  • Amazon.com Inc
  • Boozt AB
  • Global Fashion Group S.A.
  • Hennes & Mauritz AB
  • Kohls Corporation
  • Lamoda GmbH
  • Lazada Group SA
  • Liverpool Mexico SA de CV
  • Macy’s Inc
  • Rakuten Inc
  • Shopee Philippines
  • Taobao China Software Co Ltd
  • Trendyol
  • Walmart Inc.
  • Wildberries LLC
  • Zalando SE
  • Zalora Group GmbH
  • Zara Espana SA
  • Zhejiang Tmall.com Technology Co.
  • bonprix S.r.l.
  • eBay Inc
Read More

RELATED REPORTS

Global Omnichannel Commerce Trends 2018

asia cross-border ecommerce

Publication Date: 07/12/2018

Regions Covered: Asia-Pacific - Global - Europe - North America - Latin America - MENA

Countries Covered: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Philippines, Poland, Saudi Arabia, South Africa, South Korea, Spain, Sweden, UAE, UK, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Global M-Commerce 2018

Publication Date: 05/12/2018

Regions Covered: Asia-Pacific - Global - Europe - Africa - North America - Latin America - Middle East

Countries Covered: Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, Egypt, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UK, USA, Vietnam

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Global Consumer Electronics B2C E-Commerce Market 2018

Publication Date: 23/11/2018

Regions Covered: Global

Countries Covered: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Ukraine, Vietnam

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Global Cross-Border B2C E-Commerce 2018

global cross-border e-commerce

Publication Date: 14/09/2018

Regions Covered: Asia-Pacific - South East Asia - Global - Asia - Europe - Africa - North America - Latin America - EMEA - Middle East

Countries Covered: Australia, Brazil, Canada, China, France, Germany, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, UAE, UK, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Global B2C E-Commerce Market 2018

global ecommerce market 2018

Publication Date: 30/07/2018

Regions Covered: Asia-Pacific - Europe - Africa - North America - Latin America - MENA

Countries Covered: Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UAE, UK, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Forgot your Password?

We will send you and e-mail with a link to
recover your password

POST NEW COMMENT

SHARE THIS POST