Germany B2C E-Commerce Sales Forecasts: 2017 to 2021 code:1349

Germany B2C E-Commerce Sales Forecasts: 2017 to 2021
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Germany
Pages: 27
Publication Date: 30/11/2017
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Questions Covered in the report:
  • What are B2C E-Commerce sales projections for Germany for 2017 and beyond?
  • How high is the annual growth rate of Germany’s online sales projected to be through 2022?
  • What predictions are made regarding B2C E-Commerce’s share of total retail sales in Germany?
  • What is the size of M-Commerce sales in Germany in 2017 and the forecast for 2020?
  • Who are the top 10 online merchants in Germany?

Key Findings:

B2C E-Commerce growth slows in Germany, but mobile shopping continues to rise at double-digit rates

The B2C E-Commerce market in Germany is expected to have a lower compound annual growth rate in the next five years compared to last year. This is the result of the increasing maturity of the market. Three-quarters of Internet users in Germany made purchases in 2016, showing essentially no change in penetration from 2015. In 2017, B2C E-Commerce could account for close to 10% of overall retail sales in Germany, according to several sources cited in the yStats.com report. Nevertheless, online shopping is projected to remain on an expansion course, rising by at least a one-digit percentage share every year between now and 2021.

Among the main growth drivers is mobile commerce. Mobile retail sales are projected to maintain double-digit growth rates at least through 2019, to reach a significant share of overall online retail. Furthermore, consumers in Germany are developing omnichannel behaviors which are also projected to influence future E-Commerce sales growth. As of 2017, almost one in seven purchases made online are preceded by research in brick-and-mortar stores, a practice called “showrooming”, according to a survey cited in the yStats.com report.

Multi-channel merchants are among the main beneficiaries of the continuing online shopping boom in Germany due to their ability to offer customers flexible cross-channel options. At the same time, online marketplaces still account for the largest share of E-Commerce sales in Germany. Amazon remains the unchallenged market leader, generating three times more online sales than the nearest competitor, even when excluding marketplace revenues.

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1. Management Summary

2. Market Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, November 2017
  • Germany’s Share of Global Retail E-Commerce Sales in Western Europe and Worldwide, in %, 2017f & 2021f
  • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015 – 2020f
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2016
  • B2C E-Commerce Sales by Product Category, in EUR billion, 2015 & 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Top 10 Online Shops, by Sales, in EUR million, 2016

3. Overview of Sales and Shares Forecasts

  • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 – 2022f

4. Sales Forecasts

  • B2C E-Commerce Sales, in EUR billion, 2017f & 2022f
  • Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017f
  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017f
  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 – 2018f
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  • Amazon.com Inc
  • MediaMarkt
  • Otto GmbH & Co KG
  • Zalando AG
  • notebooksbilliger
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