GCC B2C E-Commerce Market 2018 code:1355

GCC B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
Pages: 105
Publication Date: 02/02/2018
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Questions Covered in the report:
  • What are the largest B2C E-Commerce markets in the GCC?
  • How high are the GCC online retail sales projected to be in 2020?
  • Which factors contribute to the growth of B2C E-Commerce in the GCC and what are the main barriers?
  • Which payment methods are preferred by online shoppers in this region?
  • What are the most popular online shopping websites in countries of the GCC?

Key findings:

GCC B2C E-Commerce sales to grow more than +100% by 2020

B2C E-Commerce in the six member nations of The Cooperation Council for the Arab States of the Gulf (GCC) is in early stages of development. Even in the UAE, the largest online retail market of the pack, E-Commerce accounts for a small one-digit percentage share of total retail sales. Starting off from this low base, online retail in the GCC is projected to see robust growth rates over the the next several years. By 2020, retail E-Commerce sales of the GCC countries are projected to be more than two times higher than in 2017, according to a projection cited in the yStats.com report.

The UAE and Saudi Arabia currently make the largest contributions to the region’s rising B2C E-Commerce sales. While the UAE was ahead of the Kingdom in terms of online retail revenues as of 2017, higher growth rates are projected to propel Saudi Arabia to the leading position in the GCC B2C E-Commerce by 2020, with the UAE moving to the second place. Qatar and Kuwait are projected to rank next, followed by Bahrain and Oman.

Market data and surveys cited in the yStats.com report indicate that interest in online shopping is high among connected consumers in the GCC, but many of them hesitate to buy over the Internet due to lack of trust in E-Commerce and digital payment methods. For example, in Bahrain, searching for information about products and services is among the top online activities, but online shopper penetration reaches less than one-third of Internet users. Also in countries with higher online shopper penetration rates, such as the UAE and Saudi Arabia, the frequency of buying online remains low, with the majority of shoppers making purchases at online stores less than once a month.

A survey of GCC millennials conducted in 2017 revealed that not being comfortable with online payments was the main barrier to buying online. Cash on delivery is the preferred method of payment in the GCC, outranking credit cards by a high margin. Furthermore, the local E-Commerce offering remains limited, especially in smaller markets, while international E-Commerce platforms such as Amazon.com, eBay.com and AliExpress.com rank among the most visited websites in these countries. Amazon boosted its presence in the region with the purchase of Souq.com in 2017, a major regional online marketplace based in the UAE. The competition is expected to intensify as local rivals attract investments and international players take notice of the fast developing B2C E-Commerce market.

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1. Management Summary

2. Regional

  • Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
  • Breakdown of Retail E-Commerce Sales in the GCC, by Countries, in %, 2015 & 2020f
  • Internet Penetration, in % of Individuals, by Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, 2016
  • Smartphone Penetration, in % of Adults, by Qatar, Saudi Arabia, and UAE, March 2017
  • Devices Used to Access the Internet, in % of Adults, by Qatar, Saudi Arabia, and UAE, March 2017
  • Breakdown of Devices Used for Browsing & Researching and for Purchasing & Checkout, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers in the GCC, October 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the GCC, October 2016
  • Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
  • Product Categories to Purchase Online, in % of Local Millennials in the GCC, July 2017
  • Top 3 Barriers to Online Shopping, in % of Local Millennials in the GCC Who Did Not Shop Online, July 2017

3. UAE

3.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

3.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Top Reasons for Buying From Top 3 Foreign Markets, in % of Online Shoppers in the UAE Buying From the Respective Market, October 2016

3.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • B2C E-Commerce Sales, in AED billion, 2016, 2017 & 2021f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016

3.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, 2015 & 2016
  • Breakdown of Preferred Channels for Shopping, by In-Store and Online, in % of Consumers, January 2017
  • Breakdown of Frequency of Shopping Online, in % of Respondents, 2016

3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Top Product Categories Purchased Online, in % of Online Shoppers, 2016

3.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

3.7. Delivery

  • Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017

3.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
  • Top 5 Online Shopping Websites, incl. Total Number of Visits, in millions, UAE’s Share of Total Visits,  in %, Average Visit Duration, Pages Per Visit and Bounce Rate, December 2017

4. Saudi Arabia

4.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

4.2. Trends

  • Devices Used to Connect to the Internet, in % of Adults, March 2017
  • Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
  • Share of Online Shoppers Who Purchased via Social Media Sites or Applications, in %, May 2017
  • Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

4.3. Sales & Shares

  • B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 – 2020f
  • B2C E-Commerce Share of Total Retail Sales, in % 2017e

4.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
  • Online Shopper Penetration, in % of Respondents, May 2017
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, May 2017
  • Breakdown of Perception of Security of Online Shopping, by Online Shoppers and Non-Online Shoppers, May 2017

4.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
  • Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017

4.6. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of Payment Methods Most Used in Online Shops According to E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

4.7. Delivery

  • Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017

4.8. Players

  • B2C E-Commerce Players Overview, January 2018
  • Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

5. Qatar

5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

5.2. Trends

  • Devices Used to Access the Internet, in % of Adults, March 2017

5.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f
  • B2C E-Commerce Sales, in USD billion, 2015 – 2020f

5.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

5.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

5.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

5.7. Players

  • Top 5 E-Commerce Websites, by Rank, December 2017

6. Kuwait

6.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

6.2. Sales & Shares

  • E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD million, 2015 & 2016
  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

6.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Online Shopper Penetration, in % of Internet Users, January 2016
  • Attitudes Towards Online Shopping, in % of Respondents, January 2016

6.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

6.5. Payment

  • Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

7. Bahrain

7.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

7.2. Trends

  • Selected Device Ownership, in % of Respondents, 2016
  • Mobile Shopper Penetration, in % of Respondents, 2016

7.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

7.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Activities Carried Out Online, incl. Online Shopping, in % of Internet Users, 2016
  • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016

7.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016

8. Oman

8.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, January 2018

8.2. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, 2015 & 2020f

8.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016

 

Read More
  • Alibaba Group
  • Amazon.com Inc
  • Awok.com
  • Dubizzle Middle East FZ-LLC
  • Fetchr
  • Jarir Bookstore
  • Noon E Commerce
  • Souq.com FZ-LLC
  • Wadi.com
  • eBay Inc
Read More

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