Secondhand E-Commerce in Europe 2021 code:1529

Secondhand E-Commerce in Europe 2021
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Denmark, France, Germany, Netherlands, Russia, Sweden, Switzerland, Turkey, UK
Pages: 74
Publication Date: 03/06/2021
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Questions Covered in the report:
  • What are the key drivers of the secondhand E-Commerce industry in Europe in 2021?
  • What share of consumers in the developed European countries purchase secondhand apparel amid COVID-19?
  • How often do consumers purchase secondhand items in Europe?
  • What are the top local secondhand E-Commerce players in Europe as of 2021?
  • What did the players in Europe do to win customers as the demand accelerated during COVID-19?
  • Which top 5 online platforms are used for secondhand shopping in Sweden?

Key Findings:

Secondhand E-Commerce flourishes in Europe, as consumers pay special attention to sustainability: new yStats.com report.

The COVID-19 pandemic together with consumer interest in sustainability increased demand for secondhand goods in Europe

The COVID-19 pandemic and general interest in circular economy practices accelerated the growth of secondhand sales in 2020, and this continues in 2021. In Europe, the recently introduced French regulations aiming to significantly reduce industrial waste is likely to spread to other nations and positively impact the whole secondhand industry. However, with Brexit, the European Union lost one of the major suppliers, so secondhand market players have had to search for new sources of pre-owned goods, as detailed in the yStats.com publication.

On the country-level in Europe secondhand consumer profiles differ, but a general trend exists

Among all researched countries in Europe, a significant share of consumers has had an experience with purchasing secondhand clothing. In some countries, the share was as high as 75%, while for other it was around 20%. With that, online channels were usually among the top destinations for purchases.  In terms of secondhand consumer profile, the largest demand growth on average is likely to come from the younger generations in Europe. Nevertheless, there are some exceptions, such as the United Kingdom, where almost half of all pre-owned goods were purchased by consumers over 55. Apart from secondhand clothing, European consumers also increasingly purchased pre-owned furniture and books, and for some countries these were the most popular product categories, according to figures cited in the new yStats.com report.

Secondhand E-Commerce players flourish on the European market amid COVID-19

The ranking of E-Commerce market players differed on the country level in Europe. However, when aggregated, the following were among the top local ones: Lithuanian Vinted, UK-based Depop, Rebelle from Germany, as well as French Vestiaire Collective. Each of these had customer base well above 10 million across available markets. Moreover, during the COVID-19 pandemic, secondhand E-Commerce players in Europe paid special attention to sustainability principle in their businesses, and raised substantial investment funding to fulfil their goals, according to figures cited in the new yStats.com publication.

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1.Management Summary

2.Global Market Overview

  • Overview of the Current State and Future Trends of the Secondhand Market, May 2021
  • Overview of Challenges for Secondhand Commerce Players during COVID-19, May 2021
  • Wardrobe Composition, by Channel of Purchase, in % of Secondhand Customers, 2020e & 2023f
  • Intent to Spend More/Less in the Next 5 Years on Fashion, by Various Businesses Models, in % of Female Respondents, January 2020
  • Planned Changes in Shopping Behavior Towards Fashion Once COVID-19 Restrictions Released, in % of Respondents who Ranked the Behavior First or Second Among Planned Changes, June 2020
  • Secondhand Market Consumer Profiles, October 2020
  • Breakdown of Secondhand Consumer Types, by Secondhand Spending, and by Secondhand and Firsthand Spending, in %, October 2020
  • Share of eBay Generation Z C2C Sellers Who Said that Buying Pre-Owned Goods Became More Common in 2020, in %, November 2020
  • Share of Luxury Consumers Who Prefer Purchasing Luxury Secondhand Items Directly from Luxury Brands, in %, 2020
  • Share of Luxury Consumers Who Would Like Brands to Certify Secondhand Items That Are Sold via Resellers, in %, 2020
  • Share of Respondents Who Purchased a Luxury Secondhand Item in the Past 12 Months, and Who Consider Purchasing a Luxury Item in the Future, in %, 2020
  • Market Value of Secondhand Hard Luxury Items, in EUR billion, and CAGR, in %, 2020e – 2025f
  • Breakdown of Secondhand Hard Luxury Sales Channels, incl. Auction Houses, Offline, and Online, in %, 2020
  • Breakdown of Hard Luxury Market Shares, by Regions and Countries, in %, 2020
  • Secondhand Luxury Market Entering Models, April 2021
  • Share of eBay C2C Sellers Who Also Bought Pre-Owned Goods In the Last 12 Months, in %, November 2020
  • Share of eBay C2C Sellers Who Sold Pre-Owned Items Because of the Positive Environmental Impact, in %, November 2020
  • Share of eBay C2C Sellers Who Started Selling Pre-Owned Goods in 2020 to Make Extra Cash, in %, November 2020
  • Overview of Solutions Against the Excess Merchandise of Retail Brands, August 2020

3.Europe

3.1.Regional

  • Intend to Buy More Secondhand Fashion Items After COVID-19 Crisis, by Age Group, in % of Consumers, April 2020

3.2.Germany

  • Secondhand Online Market Overview, April 2021
  • Secondhand Consumer Penetration Rate, in % of Respondents, June 2019 & August 2020
  • Shopping Channels for Secondhand Items, in % of Respondents, August 2020
  • Top Reasons for Secondhand Online Shopping, in % of Respondents, August 2020
  • Online Platforms Used to Buy or Sell Pre-Owned Items, in % of Respondents, September 2020
  • Pre-Owned Product Categories Purchased, in % of Respondents, September 2020
  • Pre-Owned Product Categories Sold in the Past 12 Months, in % of Respondents, September 2020

3.3.United Kingdom

  • Share of Brits Who Prefer Buying Secondhand Items, in % of Those Who Only Buy Sustainable Fashion, and in % if General Population, August 2020
  • Breakdown of Secondhand Items Buyers, by Age Group, in %, August 2020

3.4.France

  • Overview of the New Regulation Against Waste, May 2021
  • Secondhand Shopping Channels, in % of Secondhand Shoppers, February 2021
  • Total Yearly Budget for Textile, and Yearly Budget for Secondhand Clothing, in EUR, 2019 & 2020e
  • Share of Shoppers Who Bought Secondhand Clothes in 2020, and Share of Shoppers Who Sold Secondhand Clothes in 2020, in %, February 2021

3.5.Switzerland

  • Online Secondhand Shopping Consumer Penetration Rate, in % of Respondents, December 2020
  • Share of Respondents Who Claim that Secondhand Shopping is the Mere Question of Budget, by Area of Residence, in %, December 2020

3.6.Netherlands

  • Secondhand Shopping for Clothing Consumer Penetration Rate, in % of Respondents, and Average Share of Secondhand Clothing Bought, in % of Total, September 2020
  • Secondhand Shopping Channels, in % of Occasional Secondhand Shoppers, September 2020

3.7.Denmark

  • Share of Internet Users Who Bought and Sold Secondhand Items in the 12 Months Prior to the Survey, in %, April 2019 & March 2020 & February 2021
  • Top Channels for Buying and Selling Secondhand Items, in % of Internet Users, February 2021

3.8.Sweden

  • Change in Secondhand and Newly Produced Clothing Consumption Compared to 2019, in % of Internet Users, July 2020
  • Secondhand Product Categories Purchased Online, by Age Group, in % of Online Shoppers, 2020
  • Frequency of Online Secondhand Purchases over the Past 12 Months, in % of Online Shoppers, 2020
  • Top 5 Online Platforms Used for Secondhand Shopping over the Past 12 Months, in % of Online Shoppers, 2020

3.9.Turkey

  • Top Local Websites in the Category “Apparel and Fashion” Selling Secondhand Items, incl. Worldwide Website Visits, in millions, Turkey’s Share of Total Visits, in %, April 2021

3.10.Russia

  • Overview of the Secondhand Retail Market amid COVID-19, and Top 10 Fashion Resellers, by the Number of Visits, in thousands, February 2020

4.Secondhand E-Commerce Companies

  • Overview of Secondhand Clothing Online Platforms’ Activities during COVID-19, April 2021
  • Profile of Vinted, May 2021
  • Vestiaire Collective Company Activities During COVID-19, May 2021
  • Profile of Depop, May 2021
  • Depop Company Activities During COVID-19, May 2021
  • Profile of Rebelle, May 2021
  • Profile of Vestiaire Collective, May 2021
  • Vestiaire Collective Company Activities During COVID-19, May 2021

5.key Takeaways

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  • Adidas
  • Amazon
  • Apple’s Genius Bar
  • Aptdeco
  • Arc’Teryx
  • Best Buy
  • Blocket
  • Depop
  • Eileen Fisher
  • Facebook
  • GAP
  • Geek Squad
  • H&M
  • Levi’s
  • Lizee
  • Macy’s
  • Momox
  • Mädchenflohmarkt
  • Nordstrom
  • Otto
  • Patagonia
  • Poshmark
  • REI
  • Recurate
  • Sellpy
  • Staples
  • Tandera
  • The Renewal Workshop
  • TheRealReal
  • ThredUp
  • Tradera
  • Trove
  • Vestiaire Collective
  • VinoKilo
  • Vinted
  • Walmart
  • Xianyu
  • Zalando About You Rebelle
  • and Taylor Stitch
  • eBay
  • uBreakiFix
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Global Secondhand E-Commerce Market 2021

Publication Date: 28/05/2021

Regions Covered: Global

Countries Covered: China, France, Germany, Russia, South Korea, USA

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