Europe Online Travel Market 2016 code:1285

Europe Online Travel Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belgium, France, Germany, Greece, Italy, Netherlands, Poland, Russia, Spain, Turkey, UK
Pages: 90
Publication Date: 28/10/2016
Download Free Sample
Questions Covered in the report:
  • How large is Europe’s share of the global online travel market?
  • What are the top countries by online travel sales in Europe in 2016?
  • How many online shoppers across this region book accommodation over the Internet?
  • How fast are mobile travel bookings growing in Europe?
  • In which European countries are peer-to-peer accommodation booking websites especially popular?

Key findings:

Europe’s share of global online travel market to decline despite mobile-driven growth

Europe is the third largest online travel market worldwide, according to the new report from yStats.com. In 2016, it is projected to account for more than a quarter of global online travel sales. However, as emerging markets across Asia, Latin America, the Middle East and Africa are growing at a more rapid pace, Europe’s share is predicted to shrink by several percentage points within the next few years.

The UK is the leading country in Europe by online travel sales, despite Germany having a larger total travel market, the yStats.com report reveals. Travelers in the UK are increasingly using mobile devices to access online travel content, even though factors such as slow speed and a complicated payment process sometimes prevent smartphone users from completing a travel booking transaction on their devices. France also is seeing around a third of mobile-only visits to travel websites, as of mid-2016, and in Italy mobile bookings amounted to over 1 billion Euros in 2015.

Accommodation is among the most popular online travel categories purchased in Europe, as shown in the yStats.com report. Although hotel and accommodation booking platforms, such as Booking.com, remain the leading destinations, the popularity of peer-to-peer accommodation portals, such as Airbnb, is rising. In Russia, more than 50% of Internet users are aware of such services, and in France, Airbnb was the third most visited travel website in mid-2016.

Read More Download Free Sample

1. Management Summary

2. Global Developments

  • Overview of Online Travel Market Trends, October 2016
  • Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
  • Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
  • Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
  • Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
  • Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
  • Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Region, in %, October 2015
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Generation, in %, October 2015
  • Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 & 2019f
  • Online Travel Agencies Sales, in USD billion, 2015 & 2020f
  • Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
  • Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
  • Market Shares of the Top 5 Online Travel Agencies, in %, 2015
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

3. Europe

3.1. Regional

  • Online Travel Sales, in USD billion, by Western Europe, Central and Eastern Europe, and Total, 2015 – 2020f
  • Travel Bookings via Mobile Channels, in EUR billion, 2015 & 2017f
  • Product Categories Purchased Online in the EU, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2015
  • Share of Online Shoppers Buying “Travel and Holiday Accommodation” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015
  • Audience Reach of Airbnb Websites, by Austria, Belgium, France, Germany, Italy, Poland, Spain, Switzerland and the UK, in %, July 2016
  • Share of Travelers Who Book Accommodation with Airbnb, by France, Germany, Ireland, Italy, Spain, the UK and the USA, in %, August 2015

3.2. UK

  • Online Travel Market Overview and Trends, October 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, Q1 2015 & Q1 2016
  • Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online Shoppers, by Age Group and Gender, Q1 2016
  • Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016
  • Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015
  • Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who Abandoned a Mobile Transaction on a Travel Website/App, June 2015
  • Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015

3.3. Germany

  • Online Travel Market Overview and Trends, October 2016
  • Breakdown of Total Travel Sales, by Channel, incl. “Online”, in %, 2013 – 2015
  • Channels Used to Book Vacation, incl. “Online”, in % of Travelers,  2005 & 2015
  • Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online Shoppers, Q1 2015
  • Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online,  March 2016
  • Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation Online, March 2016

3.4. France

  • B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. “Tourism”, 2015
  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”, in % of Online Shoppers, 2015
  • Product Categories Purchased Online via Desktop and Smartphone, incl. “Travel/Tourism”, in % of Internet Users and in % of Mobile Internet Users, H1 2016
  • Share of Unique Visitors to Travel Websites Who Accessed These Websites via Mobile, in % and in millions, July 2016
  • Top 10 Travel Websites Visited from Desktop, by Unique Monthly Visitors, in thousands, Q2 2016
  • Top 5 Accommodation Booking Websites/Apps Visited from Mobile, by Unique Monthly Visitors, in thousands, July 2016

3.5. Spain

  • Products Purchased Online, incl. “Travel”, in % of Online Shoppers, 12 Months to November 2015
  • Products Purchased via Mobile, incl. “Travel”, in % of Online Shoppers, 12 Months to November 2015

3.6. Italy

  • B2C E-Commerce Sales Breakdown, by Product Categories, incl. “Tourism Services”, in EUR billion and in %, 2015e
  • Mobile Share of Online Travel Sales, in % and in EUR billion, 2015

3.7. Russia

  • Product Categories Purchased Online, in % of Online Shoppers, incl. “Travel Services and Tickets”, 2014 & 2015
  • Types of Online Platforms Used to Purchase Travel Online, in % of Internet Users Who Purchased Travel Online, February 2016
  • Online Travel Sales, in RUB billion, 2015 & 2016f
  • Breakdown of Online Travel Sales by Segments, in %, 2015
  • Breakdown of Awareness and Usage of Peer-to-Peer Online Accommodation Services, in % of Internet Users, March 2016
  • List of Top 3 Online Travel Agencies and Top 2 Online Accommodation Booking Websites, 2015

3.8. The Netherlands

  • Share of Travel Bookings Made on Smartphone, in %, Q1 2016

3.9. Turkey

  • Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
  • Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
  • Online Travel Sales, in TRY billion, 2014 & 2015

3.10. Belgium

  • Travel Categories Purchased Online, in % of Online Shoppers, 12 Months to June 2016, and in % Change 2015-2016 and 2011-2016

3.11. Austria

  • Product Categories Purchased Online, incl. “Travel and Holiday Accommodation”,  in % of Online Shoppers, 2015

3.12. Greece

  • Product Categories Purchased Online, incl. “Travel Services”, in % of Online Shoppers, 12 Months to March 2015

3.13. Poland

  • Product Categories Purchased Online, incl. “Holiday Tours, Accommodation and Tickets”, in % of Online Shoppers, 2014 & 2015

 

Read More
  • Airbnb Inc.
  • Anywayanyday
  • Booking.com
  • Ctrip.com International Ltd
  • Expedia Inc.
  • Lastminute.com Group
  • Onetwotrip
  • Ozon.travel
  • The Priceline Group
  • TripAdvisor
  • Voyages-sncf
  • agoda.com
  • eDreams Odigeo Group
Read More

RELATED REPORTS

Europe Online Payment Methods: First Half 2017

europe online payment 2017

Publication Date: 09/08/2017

Regions Covered: Europe

Countries Covered: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Europe B2C E-Commerce Market 2017

ecommerce market ecommerce trends in europe 2017

Publication Date: 27/07/2017

Regions Covered: Europe

Countries Covered: Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Western Europe B2C E-Commerce Market 2017

ecommerce market in europe 2017

Publication Date: 04/07/2017

Regions Covered: Europe

Countries Covered: Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, UK

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Top 5 Online Travel Markets 2016

top online travel markets

Publication Date: 25/10/2016

Regions Covered: Global

Countries Covered: China, Germany, Japan, UK, USA

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Global Online Travel Market 2016

global online travel markets

Publication Date: 19/10/2016

Regions Covered: Asia-Pacific - Europe - Africa - North America - Latin America - Middle East

Countries Covered: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, France, Germany, Greece, Hong Kong, India, Indonesia, Iran, Israel, Italy, Japan, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Peru, Poland, Qatar, Russia, Saudi Arabia, South Africa, South Korea, Spain, Thailand, Tunisia, Turkey, UK, USA, Vietnam

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Forgot your Password?

We will send you and e-mail with a link to
recover your password

POST NEW COMMENT

SHARE THIS POST