Europe Online Payment Methods: Second Half 2017 code:1356

Europe Online Payment Methods: Second Half 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK
Pages: 114
Publication Date: 09/02/2018
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Questions Covered in the report:
  • What were the leading online payment methods in Europe 2017?
  • How do payment preference of online shoppers in Europe vary across 20 markets?
  • What are the key payment trends in Europe?
  • How important is payment security to European online shoppers?
  • What is the current state and the prospects of mobile payments in Europe?

Key findings:

Concern over payment security grows among online consumers in Europe

The online payment methods landscape in Europe remains dynamic, as B2C E-Commerce sales continue to grow across the region and new payment regulations are adopted. The revised Payment Services Directive (PSD2) becomes applicable in the EU from January 2018, with some of the major consequences expected to be increased competition in European payments, the emergence of innovative payment solutions and better security for consumers. Safety of the payment process in online and mobile shopping remains a major concern for digital buyers in Europe. According to a recent survey cited in the yStats.com’s publication, the share of Internet users in the EU who were concerned about security of payment online increased by several percentage points over the past four years and was the highest in countries such as Ireland, Luxembourg and Spain.

The security of payment information also influences the choice of payment methods when consumers in Europe make purchases online. In Spain, for example, close to two-thirds of online shoppers named security as the top criterion for choosing a method to pay online. Digital wallets such as PayPal were the most popular way to pay for digital purchases in Spain, as they were in multiple other countries including Germany, Ireland, Italy, and others. Overall, on regional average, digital wallets ranked ahead of international credit cards such as Visa or Mastercard in terms of online shoppers’ preference, according to results of a survey conducted in 2017 and cited in the yStats.com’s report. In Eastern European countries, such as Czech Republic, Hungary, Romania and Russia, cash on delivery was still one of the most popular payment methods as of 2017.

Mobile payment methods also continue to evolve across the region. In Denmark, for example, MobilePay has become the second most popular payment method used by online shoppers, while online shoppers in Sweden ranked mobile payment solution Swish as the easiest and fastest way to pay online, according to research cited by yStats.com. The two Scandinavian countries, along with Norway and the UK are also expected to have the highest share of smartphone users making mobile payments in-store in 2018.

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1. Management Summary

2. Global Developments

  • Breakdown of E-Commerce Sales by Payment Methods, in %, 2021f
  • Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
  • Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their Services, in %, by Selected Countries, August 2017
  • Share of Internet Users Who Believe that Mobile Payment is Not Secure, October 2016
  • Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
  • Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by Penetrated Markets, Q2 2017
  • FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
  • Most Used FinTech Services According to Internet Users, in %, 2017
  • Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents in Each Group,  April 2017
  • Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017

3. Europe

3.1. Regional

  • Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
  • Concerns That Internet Users in the EU Have About Using The Internet for Online Banking or Buying Things Online, in % of Internet Users, June 2013 & June 2017
  • Share of Internet Users in the EU Concerned About the Security of Online Payments, in %, by Country, June 2017
  • Cybercrimes That Internet Users in the EU are Concerned About, in %, June 2017
  • Share of Internet Users in the EU Who Were Victims of Bank Card or Online Banking Fraud, in %, by Country, June 2017
  • Overview of PSD2 Implementation Timeline, January 2018
  • Examples of New and Improved Payment Services That Could Be Triggered by PSD2, July 2017
  • Ways in Which Retailers Plan to Use APIs Following PSD2, in % of Payment Executives at Large Retailers Familiar with Open Banking, August 2017
  • Payment Actors That Are Expected to Benefit the Most from PSD2 Implementation According to European Banks, in %, June – September 2017
  • Value of Disclosed Funding of European FinTech Companies, in USD million, and Number of Deals, 2013 – 2016 & January-August 2017
  • Breakdown of Disclosed Funding of European FinTech by Country, by Number of Deals and Value of Deals, in %, 2013 – August 2017
  • Top 10 Most Well Funded FinTech Companies, by Disclosed Funding, in USD million, August 2017
  • Top Countries in Western Europe by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018f

3.2. Advanced Markets

3.2.1. UK

  • Online and Mobile Payment Trends, January 2018
  • Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2017
  • Top 3 Reasons for Checkout Abandonment, in % of Internet Users, 2017
  • Share of Consumers Willing to Give Online Retailers Permission to Initiate Payments Directly From Their Bank Account Using Apps or Websites, in %, by Total Consumers, Millennials and Generation Z, August 2017
  • Most Appealing Use Cases of Open Banking, in % of Bank Account Holders, August 2017
  • Organizations Most Trusted With Providing Open Banking Services, in % of Bank Account Holders, August 2017
  • Factors That Would Encourage Consumers to Move from Browse to Buy Online, in %, June 2017
  • Reasons for Not Shopping Online, incl. Payment-Related, in % of Adults Who Have Not Purchased Online, by Age Group, Q1 2017
  • Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and Total Remote, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 – 2016 & H1 2017
  • Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2016 -2021f
  • Breakdown of Apple Pay and Android Pay Users by Age Group, in %, Compared to Total Adults, 2016
  • Most Valued Aspects of Mobile Payment, in % of Mobile Payment Users, July 2017
  • Share of Internet Users Who Have Used Fingerprint Technology to Pay for Goods and Who Have Used “Selfie” Payments, in %, 2017

3.2.2. Germany

  • Online and Mobile Payment Trends, January 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
  • Top Payment Methods Offered in an Online Store and in a Brick-and-Mortar Store, in % of Merchants, September 2017
  • Types of Credit and Debit Cards Accepted in an Online Store, in % of Merchants with an Online Store, September 2017
  • Payment Methods Offered, in % of Top 1,000 Online Shops, 2015 & 2016
  • Most Important Payment Trends for the Next 3 Years According to Online Merchants, in % of Online Merchants, 2017
  • Breakdown of Implementation of Express Checkout Solutions, in % of Online Merchants, 2017
  • Breakdown of Optimization of Payment Process for Mobile, in % of Online Merchants, 2017
  • Payment Indicators Monitored by Online Merchants, in % of Online Merchants, 2017
  • Card Acquirers Used by Online Merchants, in % of Online Merchants, 2017
  • Payment Service Providers Used by Online Merchants, in % of Online Merchants, 2017
  • Perception of Tokenization Among Consumers and Merchants, in %, 2016
  • Share of Consumers Who Have Used Payment via Smartphone, in %, and Share of Non-Users Who Could Imagine Paying With a Smartphone in the Future, in %, April 2017
  • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017

3.2.3. France

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2017
  • Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2017
  • Mobile Payment User Penetration, in % of Smartphone Users, March 2017
  • Number of Mobile Payment Users, in millions, June 2015, June 2016 & March 2017

3.2.4. Spain

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
  • Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016 & 2017
  • Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2017

3.2.5. Italy

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2017

3.2.6. Netherlands

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.2.7. Sweden

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
  • Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2017
  • Awareness and Usage of Mobile Payment Solutions, in % of Internet Users, Q2 2017

3.2.8. Switzerland

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Mobile Payment User Penetration, by Current User and Potential Use, in % of Consumers, August 2017
  • Breakdown of Third-Party Mobile Payment Solutions Used, in % of Users, August 2017

3.2.9. Belgium

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.2.10. Denmark

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

3.2.11. Norway

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

3.2.12. Finland

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

3.2.13. Ireland

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.3. Emerging Markets

3.3.1. Russia

  • Payment Methods Used in E-Commerce, in % of Active Internet Users, H1 2017
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
  • Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017
  • Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017
  • Attitudes to Mobile Payment, in % of Respondents, Compared to Global Average, 2016
  • Breakdown of Awareness of Cryptocurrencies, in % of Adults, July 2017
  • Breakdown of Perception of Cryptocurrencies, in % of Adults Who Heard About Cryptocurrencies, in %, July 2017
  • Breakdown of Awareness of Blockchain, in % of Adults, August 2017

3.3.2. Poland

  • Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017
  • Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2017
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to October 2017

3.3.3. Turkey

  • Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3 2017
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2017
  • Breakdown of the Number of E-Commerce Transactions With Payment Cards by Mobile and Web, in %, Q3 2016

3.3.4. Portugal

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.3.5. Czech Republic

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.3.6. Hungary

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.3.7. Romania

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

 

Read More
  • Adyen
  • Apple
  • Computop
  • Concardis
  • Google
  • Klarna
  • MasterCard
  • MobilePay Denmark A/S
  • PayPal
  • PayU
  • Samsung
  • Swish
  • Twint
  • Vipps
  • Visa
  • iDeal
Read More

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