Europe Online Payment Methods: Second Half 2014 code:1134

Europe Online Payment Methods: Second Half 2014
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belarus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK
Pages: 103
Publication Date: 25/11/2014
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Questions Covered in the report:
  • What are the major online and mobile payment trends in the third largest B2C E-Commerce market worldwide?
  • How do preferences for payment methods differ between online shoppers in Western and Eastern Europe?
  • What are the most used payment methods in B2C E-Commerce in various countries in Europe?
  • How are mobile and contactless payments developing in leading countries of this region?

Diversity in Online Payment Methods in Europe

The world’s third largest region by B2C E-Commerce sales shows wide diversity in terms of payment methods used in online shopping. While non-cash payment methods, especially credit cards, dominate in the Western sub-region, cash on delivery and various alternative methods are most used in Eastern European countries. Both sub-regions show potential for mobile payments growth.

Europe’s largest online market, the UK, was dominated by credit and debit cards in terms of payment methods in 2014, while a quarter of online shoppers dropped the purchasing process if their preferred payment method in not offered. Moreover, over one fourth of Internet users in the UK are interested in using mobile payments, with the mobile payment offerings growing rapidly in H2 2014: Vodafone launched SmartPass in cooperation with Visa, while the joint mobile effort of banks, Paym solution, signed up 500,000 users in the first month after its launch.

In Germany, PayPal and express checkout methods were gaining a larger share of B2C E-Commerce payments in H2 2014, and Amazon offered “Login and Pay” method. Invoice remained the leading payment method in German B2C E-Commerce sales, while PayPal increased its share. Mobile payments in Germany are forecasted to grow rapidly in the next several years in Germany to near one billion Euros in the next five years.

The payment method used the most by online shoppers in France was “Bank Card” at the beginning of 2014, followed by “Online Payment Service”. The ecosystem for mobile payments is developing rapidly, while adoption by consumers is still to take off.

In many other Western European markets, including Italy and Spain, credit card remained the dominant method. However, several countries have own specifics: in the Netherlands, for example, local banking method iDEAL accounts for more than half of all online purchases and in Sweden payment against invoice is used more than credit card in B2C E-Commerce.

In Russia, cash remained the most used payment method in online shopping, while alternative payments showed dynamism in H2 2014: payments made through online banking grew, PayPal started accepting cash payments through stores, terminal payments and E-Wallet company Qiwi held SPO raising EUR 60 million and another popular wallet Yandex.Money cooperated with Alibaba’s Aliexpress. While Cash on Delivery remained the most used payment method, half of Internet users already have experience with online payments and a significant share plans to do so more.
In some other Eastern European markets, including Hungary, Romania and Belarus, cash on delivery is the most used method. However, there are also exemptions to this trend: in Turkey card payment dominates and grew rapidly in the first three quarters of 2014.

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1. Management Summary

2. Global Developments

  • Value of Digital Payments, in trillion, 2014e & 2019f
  •  Number of B2C E-Commerce Payment Transactions, in billions, 2011 – 2015f
  • Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 – 2015f
  • Value of Mobile Payments, in USD billion, 2013 & 2014f
  • Mobile Wallet Market Value, in USD billion, 2012 & 2018f
  •  Number of NFC Payment Users, in millions, 2014e & 2019f

3. Western Europe

3.1 UK

  • Online and Mobile Payment Trends and News about Players, H2 2014
  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2014
  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender, 2014
  • Popular Methods to Pay Online, in % of Consumers, August 2014
  • Major Reasons for Abandoning Online Shopping Cart, in % of Consumers who Abandoned Online
    Shopping Carts, August 2014
  • Mobile Payments Conducted, by Type, in % of Internet Users, by Age Group, 12 Month to July 2014
  • Interest in Using Mobile Payments, in % of Internet Users Who Do Not Use Mobile Payments, by Age
    Group, July 2014
  •  Number of Cards with Contactless Payment Functionality, in millions, December 2012, December 2013
    & June 2014
  •  Number of Bank-Owned Terminals with Contactless Payment Functionality, in thousands, December
    2012, December 2013 & June 2014
  • Number and Value of Contactless Card Transactions, in GBP million and million transactions, by Debit
    and Credit/Charge Card, and in % Growth, June 2014

3.2 Germany

  • Online and Mobile Payment Trends and News about Players, H2 2014
  • Breakdown of B2C E-Commerce Sales by Payment Methods, 2012 & 2013
  • Reasons for Abandoning Online Shopping Cart, in % of Internet Users, June 2014
  • Usage of Additional Charges for Selected Payment Methods, in % of Online Merchants, 2012 – 2014
  • Perception of Payment Method Costs, in % of Online Merchants Offering the Method, June 2014
  • Breakdown of Payment Method Processing, by Own Processing and Processing Through Payment
    Service Provider, in % of Online Merchants Offering the Method, June 2014
  • Usage of Payment Risk Check, by Payment Method and by External and Internal Risk Check, in % of
    Online Merchants, June 2014
  • Average Order Value, by Payment Method, in EUR, June 2014
  • Number of Mobile Payment Users, in thousands, 2014e & 2020f
  • Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet
    Users, June 2014
  • Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users,
    June 2014

3.3 France

  • Online and Mobile Payment Trends and News about Players, H2 2014
  • Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014
  • Value of Card Fraud in Domestic E-Commerce Transactions, in EUR million, and Fraud Rate, in % of
    Transactions, 2009 – 2013
  • Share of 3D Secure Transactions on Total Online Card Payments, in %, April 2011 – April 2014
  • Number of Retail Stores with Contactless Payment Terminals, in thousands, and in % Penetration
    Rate, March 2014 – September 2014
  • Number of Cards with Contactless Payment Functionality, in millions, and in % Penetration Rate,
    March 2014 – September 2014
  • Share of Consumers Who Made Payments with Mobile Phone in Store, in %, September 2014
  • Interest in Making In-Store Payments with Mobile Phone in the Future, in % of Smartphone Owners
    Who Have Not Made Payments with Mobile Phone in Store, in %, September 2014
  • Places for Perspective Usage of Mobile Payments, in % Smartphone Users who Have not Made Mobile
    Payments in Store, September 2014

3.4 Spain

  • Breakdown of B2C E-Commerce Purchases, by Selected Payment Methods, in %, 2014e
  • Reason for Abandoning Mobile Shopping Cart, in % of Mobile Shoppers, July 2014
  • Breakdown of Intention to Use Mobile Payments, in % of Consumers, July 2014

3.5 Italy

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 – 2014f
  • Value of B2C E-Commerce Payments, by Credit Card and Others, in EUR million, August 2013 – August
    2014
  • Number of Cards and POS with Contactless Payment Functionality, in thousands, 2013
  • Breakdown of Attitude to Mobile Proximity Payment, in % of Mobile Internet Users, 2014e
  • Breakdown of Attitude to Mobile Wallet, in % of Mobile Internet Users, 2014e
  • Breakdown of Most Trusted Providers of Mobile Wallet, in % of Mobile Internet Users who Are
    Interested in Using Mobile Wallets, 2014e

3.6 Netherlands

  • Breakdown of B2C E-Commerce Payments, by Payment Method, in %, H1 2014
  • Breakdown of B2C E-Commerce Payments by Method, by Shopping Channel, in %, H1 2014

3.7  Sweden

  • Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, January
    2014

3.8 Denmark

  • Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, January
    2014

3.9 Finland

  • Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, January
    2014

3.10 Norway

  • Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, January
    2014

3.11 Switzerland

  • Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet
    Users, June 2014
  • Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users,
    June 2014

3.12 Austria

  • Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2006 & 2013
  • Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet
    Users, June 2014
  • Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users,
    June 2014

4. Eastern Europe

4.1 Russia

  • Online and Mobile Payment Trends and News about Players, H2 2014
  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Location, 2013
  • Breakdown of Usage of Online Payment, by Frequency, and Breakdown of Intention to Use Online
    Payment in the Future, in % of Internet Users, February 2014
  • Purposes of Using Online Payment, in % of Online Payment Users, 12 Months to February 2014
  • Knowledge and Usage of Non-Cash Payment Methods, incl. Online, in % of Internet Users in Large
    Cities, Ranked by Usage, April 2014
  • Knowledge and Usage of E-Wallet Services, incl. Online, in % of Internet Users in Large Cities, Ranked
    by Usage, April 2014
  • Share of Attempted Fraud Transactions in E-Commerce, by Sector, 2013
  • The Share of Actual Fraudulent Transactions on E-Commerce Payments with Cards, 2013
  • Breakdown of Online Fraud Losses, by Fraud Type, in % and in USD million, 2011 & 2012
  • Devices Used to Make Online Payment, in % of Online Payment Users, 12 Months to February 2014
  • Penetration of Users Paying Online via Mobile Devices, by Age Group and Gender, in % of Online
    Payment Users in the Relevant Group, 12 Months to February 2014
  • Penetration of Users Paying Online via Mobile Devices, by Household Income and City Size, in % of
    Online Payment Users in the Relevant Group, 12 Months to February 2014
  • Purposes of Making Online Payments via Mobile Devices, by Rank, 12 Months to February 2014

4.2 Turkey

  • Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY billion, Q1
    2012 – Q3 2014
  • Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY
    million, Q1 2012 – Q3 2014
  • Major Payment Methods Used in B2C E-Commerce, by Rank, 2014e

4.3 Poland

  • Breakdown of Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, March 2014

4.4 Greece

  • Payment Methods Most Offered in B2C E-Commerce, in % of Online Shops, H1 2014

4.5 Czech Republic

  • Breakdown of Online Bank Card Payments, by E-Commerce Categories, in %, by Transaction Value
    and Volume, 2013

4.6 Hungary

  • Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, May 2014
  • Value and Number of Online Payment Transactions with Cards, in HUF million and in million
    Transactions, by Cards Issued in the Country and Outside the Country, H1 2010 – H1 2014
  • Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million
    Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 – H1 2014

4.7 Romania

  • Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2013
  • Number of Online Credit Card Payments for Products and Services, in millions, 2012 & 2013

4.8 Belarus

  • Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, March 2014

4.9 Slovenia

  • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 12 Months to March 2014

4.10 Estonia

  • Value and Number of Domestic B2C E-Commerce Card Transactions, by Debit and Credit Cards and
    Total, in EUR million and in thousands, Q1 2013 – Q3 2014
  • Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards
    and Total, in EUR million and in thousands, Q1 2013 – Q3 2014

 

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  • Amazon
  • Atos Worldline
  • Barzahled.de
  • MTS
  • MasterCard
  • Megafon
  • Money@Mail.ru
  • Orange
  • PayPal
  • Paym
  • Qiwi
  • Rostelekom
  • SEPA
  • SOFORT Überweisung
  • Sberbank
  • Smartfin
  • Tele2
  • VimpelCom
  • Visa
  • Vodafone
  • WebMoney
  • Yandex.Money
  • Zapp
  • aliexpress
Read More

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