Europe Online Payment Methods: First Half 2017 code:1335

Europe Online Payment Methods: First Half 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK
Pages: 119
Publication Date: 09/08/2017
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Questions Covered in the report:
  • Which payment methods are preferred by online shoppers in Europe?
  • What are the most important alternative online payment methods in 15+ countries of this region?
  • What are the main criteria applied by European online shoppers when choosing a method to pay?
  • How is the acceptance of mobile payment evolving in Europe?
  • Which important market trends and regulations are affecting the European online payment market?

Key Findings:

Security and convenience determine the choice of online payment methods in Europe

Card payments account for the highest share of E-Commerce spending in Europe, as of 2017. The share of E-Wallets such as PayPal increased significantly over the past several years, but remained second, according to research findings included in this report by yStats.com. Nevertheless, there is significant room for variance in terms of how online shoppers in different countries prefer to pay. While bank card is the most popular online payment method in countries such as the UK, Belgium and France, cards stand in close rivalry with PayPal in Italy and rank far behind payment by invoice in Germany and Switzerland. In several Eastern European nations, including Romania and Hungary, cash on delivery is still the top choice, although online card payments are on the rise.

On average across the region, convenience, security and speed are the top 3 criteria for choosing a payment method, according to a recent survey cited in the yStats.com report. Even in a country with an advanced online payment market, such as the UK, customers believe that using cards in-store is more secure than online. On the merchant side, more than 50% of European multichannel retailers find it challenging to manage fraud while avoiding an impact on customers. Security and data protection is also the top criteria determining the shoppers’ decision to use mobile payments, while convenience is seen as a major benefit of this payment method. For instance, a single digit percentage of Internet users in Russia use solutions such as Apple Pay and Samsung Pay to pay for purchases in online shops, while in Denmark already a double-digit share of consumers used their smartphones to pay for a product at a physical store.

The yStats.com report also highlights recent regulatory changes in the EU that are expected to have a significant impact on the European payments market. For example, the new instant payment settlement infrastructure, to start operations in the Eurozone from November 2018, could spur the share of instant payments to a double-digit percentage of E-Commerce payment value within the next 10 years.

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1. Management Summary

2. Global Developments

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
  • Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
  • Share of Internet Users Who Are Likely To Use Mobile Payment in the Next Year, in % of Internet Users, by Selected Countries, Q1 2017
  • Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
  • Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
  • Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
  • Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016

3. Europe

3.1. Regional

  • Regulatory Trends, July 2017
  • Breakdown of E-Commerce Spending in the EU by Payment Methods Considering PSD2 and Instant Payment Introduction, in %, 2012, 2017f, 2020f, 2022f, 2027f
  • Share of Instant Payments in E-Commerce Spending, by Germany, Netherlands and Poland, in %, 2027f
  • External Disruptors in European Payment Environment, in % of Payment Industry Experts, March 2017
  • Main Expected Innovation Fields in Payment Methods, in % of Payment Industry Experts, March 2017
  • Factors Expected to Have the Greatest Impact on the Retail Industry in the Next 2-3 Years, in % of Multichannel Retailers, January 2017
  • Top 3 Payment Acceptance Challenges Faced by Multichannel Retailers, in %, January 2017
  • New Technologies that European Multichannel Retailers Are Taking Advantage of, in %, January 2017
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, October 2016
  • Top Payment Method Preferred by Online Shoppers and Share of Online Shoppers Preferring This Method, in %, by Selected Countries, October 2016
  • Top 3 Criteria for Choosing a Payment Method, in % of Online Shoppers, 2016
  • Barriers to Paying Online, in % of Online Shoppers, 2016
  • Interest in New Forms of Payment, in % of Online Shoppers, 2016
  • Mobile Payment Transactions, in EUR billion, 2016 & 2021f
  • In-Store Mobile Payment Share of Total Mobile Payment Value, in %, 2016 & 2021f
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
  • Top E-Commerce Related Activities Carried Out on Mobile Phones, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
  • The Importance of Payment Options in Online Stores, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016

3.2. Advanced Markets

3.2.1. UK

  • Online and Mobile Payment Trends, July 2017
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
  • Online Card Payment Statistics for UK Businesses, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, 2014 – 2016
  • Share of Online Card Spending Channeled via Mobile Devices, in %, 2013 – 2016
  • Breakdown of Online Card Spending at UK Businesses by Merchant Sector, by Value and Volume, in %, 2016
  • Online Spending with UK-Issued Cards, in GBP billion, 2015 & 2016
  • Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 – 2016
  • E-Commerce Card Purchase Fraud on UK-Issued Cards, by Online Fraud Against UK Retailers and Against Online Retailers Based Abroad, in GBP million, and Year-on-Year Change, in %, 2016
  • Share of Adults Who Believe that Their Credit/Debit Card Payment Data is More Secure When Making Payment In-Store Compared to Online or Over the Phone, in %, May 2017
  • Actions Taken When Shopping Online Before Entering Credit or Debit Card Details, in % of Online Shoppers, 2016
  • Breakdown of Frequency of Using Mobile Phone to Make Contactless Payments In-Store, in % of Smartphone Users, By Age Group, Gender and Total, 2016

3.2.2. Germany

  • Online and Mobile Payment Trends, July 2017
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016
  • Factors Important to Online Shoppers When Choosing a Payment Method, in % of Online Shoppers, 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
  • Breakdown of Online Purchases by Payment Methods, by Products and Services, 2015 & 2016
  • Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 & 2017
  • New Payment Methods Added in the Previous 2 Years, in % of E-Commerce Sellers, 2016
  • Payment Methods That E-Commerce Sellers Plan to Add to Their Payment Mix Until the End of 2018, April 2017
  • The Perceived Advantages and Disadvantages of Instant Payments, in % of Consumers, 2016
  • Breakdown of Mobile Payment Usage, in % of Smartphone Users, Q4 2016/Q1 2017
  • Top 10 Products and Services Paid for via Mobile, in % of Mobile Payment Users, Q4 2016/Q1 2017
  • Factors that Would Encourage Smartphone Users to Use Mobile Payment, in % of Smartphone Users, Q4 2016/Q1 2017
  • Most Trusted Providers, in % of Smartphone Users, Q4 2016/Q1 2017
  • Top 10 Most Known Mobile Payment Providers, in % of Smartphone Users, Q4 2016/Q1 2017

3.2.3. France

  • Breakdown of B2C E-Commerce Product Sales, in %, 2016
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • Value of Online Payment Transactions with Bank Cards at French Online Retailers, in EUR billion, 2015 & 2016
  • Breakdown of Willingness to Make Payments Using Smartphone, by Payment Amount, in % of Internet Users, December 2016
  • Breakdown of Belief in That Smartphone Will Become the Main Mean of Payment by 2025, by Payment Amount, in %, December 2016

3.2.4. Spain

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Offered Payment Methods, in % of Online Shops, February 2017
  • Factors Influencing Customer Satisfaction When Shopping Online, incl. “Payment Methods”, in % of Online Shoppers, May 2017
  • Share of Banked Consumers Who Installed Mobile Payment Apps, in %, December 2016
  • Major Benefits of Mobile Payment According to Banked Consumers, in % of Banked Consumers, December 2016

3.2.5. Italy

  • Breakdown of Number of Online Purchase Transactions by Payment Methods, in %, Q1 2017
  • Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and Digital Goods and Services, in %, Q1 2017
  • Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2017
  • Online and Mobile Retail Payment Value by Segment, in EUR billion, and Year-on-Year Change, in %, 2016
  • Mobile Retail Payment Value by Sub-Segment, in EUR billion, 2016 & 2019f

3.2.6. Netherlands

  • Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016
  • Breakdown of Mobile Purchases Made via Smartphone by Payment Methods, in %, 2015 & 2016

3.2.7. Sweden

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 – 2016
  • Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016

3.2.8. Belgium

  • Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
  • Share of Online Shoppers Who Encountered Payment Fraud, in %, 2011 – 2017
  • Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2017
  • Share of Consumers Who Paid With a Smartphone In-Store, in % of Consumers, April 2017
  • Mobile Payment Apps Used, in % of Mobile Payment App Users, April 2017

3.2.9. Switzerland

  • Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016
  • Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

3.2.10. Austria

  • Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017
  • Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016

3.3. Emerging Markets

3.3.1. Russia

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2011 – 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 – 2016
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender and Location Type, 2016
  • Number of Websites Accepting Online Payment, in thousands, and Types of Online Payment Services Used, in % of Websites Accepting Online Payment, 2015 & 2016
  • Top 10 Online Payment Solutions Used, in % of Websites Accepting Online Payment, 2015 & 2016
  • Categories of Products and Services Paid For Online, by Paid for via Desktop and Smartphone, in % of Internet Users in Large Cities Who Go Online From Smartphone/Desktop, March 2017
  • Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, March 2017
  • Types of Goods and Services Paid for Via Apple Pay and/or Samsung Pay, in % of Internet Users in Large Cities, March 2017

3.3.2. Poland

  • Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
  • Breakdown of Frequency of Online Payment When Purchasing Online, in % of Online Shoppers, H1 2017

3.3.3. Turkey

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
  • Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2017
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2017
  • Breakdown of Frequency of Paying via Mobile Phone, in % of Internet Users, October 2016

3.2.4. Portugal

  • Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016

3.3.5. Czech Republic

  • Share of Online Shoppers Using Debit/Credit Card to Pay for Online Purchases, in %, 2016

3.3.6. Romania

  • Online Card Payment Value, in EUR million, 2015 & 2016
Read More
  • Afterpay Touch Group Ltd ORD
  • Alibaba Group Holdings Inc
  • Amazon.com Inc
  • Android Inc.
  • Apple Inc
  • Deutsche Bank AG
  • Girogo
  • Google Inc
  • InterKassa
  • Klarna Holding AB
  • MasterCard Inc.
  • PayAnyWay
  • PayCash Europe S.A.
  • PayPal Holdings Inc
  • Paydirekt
  • Payeer Ltd
  • Platron
  • Qiwi PLC
  • RBKmoney Ltd
  • Robokassa
  • SOFORT GmbH
  • Samsung Electronics Co.
  • Sberbank of Russia
  • Square Inc
  • Tinkoff Bank
  • Unitpay SRO
  • Visa Inc.
  • Wallet One
  • Wirecard AG
  • Yandex LLC
  • iDeal
Read More

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