Europe Online Payment Methods: First Half 2014 code:1083

Europe Online Payment Methods: First Half 2014
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Italy, Netherlands, Norway, Russia, Spain, Sweden, Switzerland, Turkey
Pages: 86
Publication Date: 21/05/2014
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Questions Covered in the report:
  • What are the major trends on the European online payments market?
  • How is the development of mobile and contactless payments in Europe going, and what are the prospects?
  • How are credit card payments and alternative payment methods evolving in online shopping?
  • What are the most used payment methods in B2C E-Commerce and how do they differ across
  • various countries in Europe?

Diverse online payment methods in B2C E-Commerce in Europe

Cards account for the largest share of B2C E-Commerce transactions in Europe, while digital wallets are in second place. European Union legislators are working on improving the electronic payments regulations considering such issues as security. In Germany, invoice remains the leading payment method in online shopping, perceived as both the most secure and most convenient method. But other methods, such as credit card and digital wallets, are on the rise. In Austria, the leading method both in M-Commerce and B2C E-Commerce was credit card, while online shoppers in Switzerland most used invoice in online shopping and credit card in mobile shopping.

Online payment is the largest contributor to card payment growth in the UK, with annual growth of over 10%. The use of contactless cards in on the rise: in early 2014, the monthly value of payments by contactless cards in the UK exceeded a hundred GBP 100 million for the first time. In France, credit card remains the most preferred payment method in B2C E-Commerce, followed by PayPal and similar services. The year-on-year growth of online credit card payments in France slowed to a single-digit percentage in early 2014. Online card spending in Italy was growing year-on-year in every month of 2013, while in Spain, the two payment methods most used in online shopping in 2013 were Bank Credit Card and PayPal.

Credit card was the most preferred payment method in both B2C E-Commerce and M-Commerce in Sweden, though the share of online shoppers there preferring credit card decreased between 2012 and 2013. Card use dominated payments in Denmark and Norway also in both B2C E-Commerce and M-Commerce, while in Finland online bank transfer was ahead of cards.

Cash on delivery remains the dominant payment method in online shopping in Russia, though use of credit cards and alternative payment is on the rise there. More than half of online shoppers prefer to pay on delivery with cash, but a growing number now reaching nearly a quarter of shoppers prefers to pay with card either online or upon delivery. Cash on delivery is also the most use method of payment in the Czech Republic. Online shoppers in Turkey predominately use a credit card for purchases. E-Commerce transaction with cards in Turkey reached a value of over EUR 10 billion. Also in Estonia B2C E-Commerce transactions with bank cards are significant, with cross-border transactions by far outweighing the domestic ones.

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  1. Management Summary
  2. Global Trends & Developments
    • Online Payment Overview and Trends, H1 2014
    • Breakdown of B2C E-Commerce Payment Transactions, by Methods, in %, by Regions, 2012
    • Mobile Payment Overview and Trends, H1 2014
    • Top Countries and Regions by Share of Mobile Payments on Total B2C E-Commerce Payment Transactions, in %, 2012
    • Online and Mobile Payment News about Players, H1 2014
  3. Europe (Regional)
    • Online and Mobile Trends and News about Players, H1 2014
    • •Breakdown of B2C E-Commerce Transactions by Payment Method, in %, 2012
    • Breakdown of Payment Methods Most Preferred in B2C E-Commerce, in % of Online Shoppers, by Selected Countries and Sub-Regions, 2013
    • Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of Online Shoppers Who Buy Less than Once a Month, by Selected Countries, September 2013
    • Concerns about Use of Online Banking and Online Shopping in the EU, in % of Internet Users, March 2012 & June 2013
    • Share of Internet Users who are Concerned about Security of Online Payments in Online Banking and Online Shopping in the EU, by Country, June 2013 & March 2012
  4. Central Europe
    1. Central Europe (Sub-Regional)
      • Breakdown of the Latest Online Purchase, by Payment Method, in % of Online Shoppers, by Physical Goods, Digital Goods and Services, 2013
      • Top 3 Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, by Country, 2013
    2. Germany (Top Country)
      • Online and Mobile Payment Trends and News about Players, H1 2014
      • Breakdown of Interactive Retail Sales by Payment Methods, in EUR million and in %, 2012 & 2013
      • Breakdown of Payment Methods Used to Buy Digital Goods, in %, by Age Groups and Total, 2013
      • Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
      • Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2013
      • Most Secure Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
      • Breakdown of the Importance of Factors in Online Shopping, Incl. Payment, in % of Online Shoppers, January 2014
      • Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
      • Most Important Factors in M-Commerce, incl. Mobile Payment Security, in % of Online Shoppers, 2013
      • Overview of Acceptance of NFC Payments at POS, by Visa PayWave, MasterCard PayPass, Vodafone SmartPass, and Girogo, 2013
    3. Austria
      • •Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
    4. Switzerland
      • Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
  5. Western Europe
    1. UK (Top Country)
      • Online and Mobile Payment Trends and News about Players, H1 2014
      • Online Card Spending, in GBP billion, 2008 & 2012
      • Fraud Losses in Online Card Spending, in GBP million, 2008 & 2012
      • Online Card Payment Fraud, in GBP million, by Fraud Against UK-Based Online Retailers and Overseas-Based Online Retailers, 2012 & 2013e
      • Number of Terminals with Contactless Payment Functionality, in thousands, 2012 & 2013, and February 2013 – February 2014
      • Number of Cards with Contactless Payment Functionality, in millions, 2012 & 2013, and February 2013 – February 2014
      • Value of Contactless Payment Transactions, in GBP million, February 2014 & March 2014
    2. France (Top Country)
      • Online and Mobile Payment Trends and News about Players, H1 2014
      • Year-on-Year Growth of Online Credit Card Payments Value per Month, in %, April 2013 – April 2014
      • Number of Retail Stores with Contactless Payment Terminals, in thousands, 2011 – 2013 & January 2014 – March 2014
      • Number of Contactless Payment Cards, in millions, 2011 – 2013 & January 2014 – March 2014
    3. Belgium
      • Payment Methods Offered in B2C E-Commerce, in % of Online Merchants, 2012 & 2013
      • Payment Methods Offered in M-Commerce via Smartphones, in % of M-Commerce Merchants, 2013
    4. Italy
      • Top Payments and M-Commerce Website and App Categories Visited on Smartphone, by in % of Smartphone Owners and in % Year-on-Year Growth, 3 Months to November 2013
      • Online Credit Card Spending, in EUR million and in % Year-on-Year Change, January 2013 – January 2014
      • Share of E-Commerce on Total Credit Card Spending, in %, February 2014
    5. Netherlands
      • Breakdown of B2C E-Commerce Transactions by Payment Methods, in %, 2012/2013
    6. Spain
      • Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
      • Payment Systems in B2C E-Commerce, in % of Online Merchants, February 2014
      • Share of Online Merchants Accepting Cross-Border Payments, in %, and Share of Online Merchants Offering Country-Specific Methods in Cross-Border Payments, in %, February 2014
      • Overview of Acceptance of NFC Payments at POS, by Visa PayWave, Caisa Bank, and MasterCard PayPass, 2013
  6. Eastern Europe
    1. Russia (Top Country)
      • Online and Mobile Payment Trends and News about Players, H1 2014
      • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, September 2013
      • Breakdown of the Last B2C E-Commerce Purchase, in % of Online Shoppers, September 2013
      • Breakdown of the Preferred B2C E-Commerce Payment Method, in % of Online Shoppers, September 2013
      • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 – 2013
    2. Czech Republic
      • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Age Group, Q2 2013
      • Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
    3. Estonia
      • Value and Number of Domestic B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q2 2012 – Q1 2014
      • Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q2 2012 – Q1 2014
    4. Turkey
      • Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012
      • Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY billion, Q1 2012 – Q1 2014
      • Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 – Q1 2014
  7. Scandinavia
    1. Sweden (Top Country)
      • Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013
      • Breakdown of the Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012 & Q4 2013
    2. Denmark
      • Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013
      • Breakdown of the Last B2C E-Commerce Purchase by Payment Methods, in % of Online Shoppers, 2013
      • Breakdown of Credit/Debit Card Payment for the Last B2C E-Commerce Purchase, by Card Brands, in %, 2013
    3. Finland
      • Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013
    4. Norway
      • Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013
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  • Amazon
  • Apple
  • Google
  • MasterCard
  • Visa
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