Europe Online Payment Methods 2020 code:1474

Europe Online Payment Methods 2020
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine
Pages: 164
Publication Date: 10/03/2020
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Questions Covered in the report:
  • Which payment methods are preferred by online shoppers in 20+ countries in Europe?
  • What factors do digital buyers in Europe take into account when choosing payment methods in online stores?
  • What are the key market trends in Europe's digital payments?
  • Which countries in Europe are leading in mobile payment adoption?
  • What is the current state of online payment security in Europe?

Key findings:

Competition in European online payment market intensifies

Cards and digital wallets are at the top of online shoppers’ preferences

Online shoppers across Europe are diverse when it comes to the choice of payment methods in an online store. Debit and credit cards and E-Wallets such as PayPal are leading by aggregate share of digital buyers in the region, but in selected countries other alternative payment methods also play a major role. These include payment by invoice in DACH countries and the Nordics, digital banking payments in the Netherlands, and cash on delivery in selected Eastern European markets. Lack of preferred payment methods available at checkout lead to a higher cart abandonment rate, according to recent research cited by yStats.com.

Choice of payment methods determined by security and convenience

The two main considerations of Europe’s digital buyers when choosing a method to pay an E-Commerce merchant are security and convenience, according to surveys referenced in the yStats.com report. To shoppers in Germany and Spain, security has a clear lead over convenience, while digital buyers in the UK were split on the matter of which of the two factors is more important in their online payment experience. The implementation of the Strong Customer Authentication requirements in the European Economic Area is expected to help booth security of online shopping transactions, but there is also a fear of higher purchase drop-out rates as a result of additional verification steps.

Online and mobile payment competition intensifies

Overall, the volume of online and mobile payments in Europe is increasing, projected to reach nearly 1 trillion U.S. dollars by 2024. As a result, the rivalry among payment providers is becoming more intense. Figures cited by yStats.com reveal that the market’s top PSPs are seeing double-digit growth rates in the payment volumes processed, while at the same time, new market leaders are appearing through M&A and investment rounds.

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1. Management Summary

2. Global Developments

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Regions, January 2019
  • Share of Online Shoppers Who Had Abandoned a Shopping Cart Due to Their Preferred Payment Method Not Being Offered, in %, January 2019
  • Share of Mobile Shoppers Who Had Abandoned a Shopping Cart Due to Their Preferred Payment Method Not Being Offered, in %, August 2019
  • Mobile & Online Remote Payment Value, in USD billion, by Selected Regions, 2024f
  • Mobile & Online Remote Payment Value, in USD billion, by Digital and Physical Goods, 2024f
  • Online & Mobile Payment Platform Revenues, in USD billion, 2019e & 2024f
  • Online Payment Fraud Losses, in USD million, by Segment, 2023f
  • Online Payment Fraud Prevention Software Spending, in USD billion, 2020f & 2024f
  • Number of Digital Wallet Users, in billions, 2019e & 2024f
  • Breakdown of Digital Wallets by Provider’s Main Industry, in %, 2019
  • Proximity Mobile Payment Users, in billions, and Penetration, in % of Smartphone Users, 2018 – 2023f
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, by Selected Countries, 2019e
  • Value of Mobile Payment Transactions Authenticated via Biometrics, in USD billion, 2019e & 2024f

3. Europe

3.1. Regional

  • Online & Mobile Payment Trends and News About Players, February 2020
  • Breakdown of Preferred Payment Methods, by In-Store and Online, in % of Consumers, September 2019
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Selected Countries, Spring 2019
  • Payment Methods That Retailers Prefer to Accept, in % of Retailers, September 2019
  • Top 9 General Purpose Card Acquirers in Europe, by Total Purchase Transactions, in billions, 2018
  • Market Share of Top 3 Acquirers of Online Card Payment Transactions, in %, 2018
  • Overview of The Strong Customer Authentication Requirements Under PSD2, October 2019
  • Share of Consumers Unaware of PSD2, in %, by Germany, France, Spain, the UK and Total, October 2019
  • Share of Consumers Who Would Cancel Their Online Purchase and Buy Elsewhere if Faced with PSD2 Authentication Requirements, in %, by Germany, France, Spain, the UK and Total, October 2019
  • Levels of Awareness and Preparation of E-Commerce Merchants to Strong Customer Authentication Requirements, by SMEs and Large Businesses, June 2019
  • Recommended Measures to Mitigate Conversion Risks Due to SCA in E-Commerce, March 2019
  • Preferred Authentication Methods, by Most Secure and Best Experience, in % of Online Shoppers, April 2019
  • Share of E-Commerce Merchants Unfamiliar With 3D Secure 2, in %, and Breakdown of Expected Timeline of Implementing 3D Secure 2, in % of E-Commerce Merchants Familiar With It, in %, April 2019
  • Share of E-Commerce Merchants Who Believe that SCA Will Boost the Importance of Payments as a Competitive Differentiator, in %, April 2019
  • Breakdown of Consumers’ Awareness of Financial Providers’ Ability to Access Their Financial Information Held by Other Companies, in %, by Selected Countries, February 2019
  • Breakdown of Consumers Being Happy About Financial Providers Sharing Their Financial Data With Other Companies If They Gave Consent, in %, by Selected Countries, February 2019
  • Institutions Trusted by Consumers With Their Data and Their Money, in % of Consumers, September 2019
  • Mobile Payment User Penetration, in % of Adults, 2019
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, by Selected Countries, 2019

3.2. Advanced Markets

3.2.1. UK

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Spring 2019
  • Online Card Spending, in GBP million, and Number of Transactions, in millions, by Credit and Debit Cards, Q1 2018 – Q3 2019
  • E-Commerce Fraud Loss on UK-Issued Cards, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2013 – 2018
  • Breakdown of Online Shoppers by Perceiving Security or Convenience as the Most Important Factor When Paying for Something Online, in %, June 2019
  • Breakdown of Online Shoppers’ Attitude Towards a Brand Changing Its Payment Process to be More Secure, but Less Convenient, by Favorite Brand and New Brand, in %, June 2019
  • Breakdown of Usage Rates of “Buy Now, Pay Later Options” at Checkout During The Previous Five Years, in % of Consumers, October 2019
  • Selected Digital Payment Methods Used to Pay Utility Bills, in % of Consumers, August 2019
  • Contactless Payment User Penetration for Payments Under GBP 30, in % of Consumers, by Contactless Cards and Mobile Payment, in %, 2017 & 2019
  • Payment Methods That Internet Users Would Consider Using In-Store, in % of Internet Users, June 2019
  • Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018 – 2023f
  • Share of Internet Users Who Would Be Willing to Make a Payment Using a Wearable Device Like a Ring or a Bracelet, in %, January 2019
  • Share of Banked Consumers Aged 25-34 Who Hold an Account With a Digital Only Bank, in %, August 2019
  • Most Recommended Credit Card or Payment Service Providers, in % of Respondents, 2019

3.2.2. Germany

  • Payment Methods Known and Used in E-Commerce, in % of Online Shoppers, October 2019
  • Share of Online Shoppers Who Save Payment and Delivery Details, in %, October 2019
  • Top 10 Factors Considered When Choosing a Payment Method in E-Commerce, in % of Online Shoppers, October 2019
  • Top 5 Payment Methods by Selected Criteria as Ranked by Online Shoppers, October 2019
  • Preferred Payment Methods For Using in German Online Shops and Foreign Online Shops, in % of Online Shoppers, October 2019
  • Payment Methods That Online Shoppers Would Consider Using on a Mobile Device, in %, October 2019
  • Breakdown of Actions Taken When Only One Specific Payment Method Is Offered, by Payment Method, in % of Online Shoppers, October 2019
  • Potential Shopping Cart Abandonment Rates, by Payment Methods Offered, in %, October 2019
  • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
  • Organizations Which Internet Users Would Trust to Access Their Bank Data, in %, August 2019
  • Breakdown of Online Shoppers by Perceiving Security or Convenience as the Most Important Factor When Paying for Something Online, in %, June 2019
  • Breakdown of Online Shoppers’ Attitude Towards a Brand Changing Its Payment Process to be More Secure, but Less Convenient, by Favorite Brand and New Brand, in %, June 2019
  • Expected Impact of 2-Factor Authentication, in % of E-Commerce Merchants, 2019
  • Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2017 – 2019
  • Breakdown of the Perceived Change in Shopping Cart Abandonment Rates After Choosing Credit Card Payment as a Result of 3D Secure,  in % of E-Commerce Sellers Using 3D Secure, 2019
  • Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018 – 2023f
  • Mobile Payment User Penetration, in % of Individuals, 2017-2019
  • Breakdown of Mobile Payment Services Used, in % of Mobile Payment Users, March 2019
  • Barriers to Mobile Payment Adoption, in % of Consumers Who Do Not Use Mobile Payments, March 2019

3.2.3. France

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Spring 2019
  • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018
  • Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2019
  • Breakdown of Online Shoppers by Perceiving Security or Convenience as the Most Important Factor When Paying for Something Online, in %, June 2019
  • Breakdown of Online Shoppers’ Attitude Towards a Brand Changing Its Payment Process to be More Secure, but Less Convenient, by Favorite Brand and New Brand, in %, June 2019
  • Breakdown of Knowledge of Innovative Payment Methods, in % of Internet Users, January 2020
  • Innovative Payment Methods Used by Internet Users, in % of Internet Users, January 2020
  • Breakdown of Expected Usage of Innovative Payment Methods If They Were Accepted Everywhere, in % of Internet Users, January 2020
  • Perception of Innovative Payment Methods, in % of Internet Users, January 2020
  • Mobile Payment User Penetration, in % of Consumers, April 2019
  • Top 3 Barriers to Mobile Payment Adoption According to Consumers, in % of Consumers, April 2019
  • Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018 – 2023f

3.2.4. Spain

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018 & 2019
  • Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2019
  • Mobile Payment User Penetration, in % of Consumers, April 2019
  • Top 3 Barriers to Mobile Payment Adoption According to Consumers, in % of Consumers, April 2019

3.2.5. Italy

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Spring 2019
  • Digital Payments, in EUR billion, 2018 & 2021f
  • Online and Mobile Retail Payment Value  by Segment, in EUR billion, and Year-on-Year Change, in %, 2017

3.2.6. Netherlands

  • Breakdown of Online Purchases by Payment Methods, in %, 2017 & 2018
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, by Selected Countries, 2019e

3.2.7. Sweden

  • Payment Methods in E-Commerce, by Used and Preferred, in % of Online Shoppers, Q2 2019
  • Top 3 Payment Methods in E-Commerce Perceived as the Safest, Easiest, and Fastest, in % of Online Shoppers, Q2 2019
  • Share of Online Shoppers Who Save Card Details and Who Would Prefer Not to Type in Card Details, by Age Group, in % of Online Shoppers, Q2 2019
  • Reasons for E-Commerce Shopping Cart Abandonment, in % of Online Shoppers Who Have Abandoned Their Online Shopping Cart, H1 2019

3.2.8. Belgium

  • Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018 & 2019
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2019, and Change Compared to 2018 and 2011
  • Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2019
  • Breakdown of Generally Preferred Payment Methods, in % of Internet Users, by All Users and Users Aged 34 or Below, April 2019

3.2.9. Norway

  • Payment Methods in E-Commerce, by Used and Preferred, in % of Online Shoppers, Q2 2019
  • Top 3 Payment Methods in E-Commerce Perceived as the Safest, Easiest, and Fastest, in % of Online Shoppers, Q2 2019
  • Share of Online Shoppers Who Save Card Details and Who Would Prefer Not to Type in Card Details, by Age Group, in % of Online Shoppers, Q2 2019
  • Reasons for E-Commerce Shopping Cart Abandonment, in % of Online Shoppers Who Have Abandoned Their Online Shopping Cart, H1 2019

3.2.10. Denmark

  • Payment Methods in E-Commerce, by Used and Preferred, in % of Online Shoppers, Q2 2019
  • Top 3 Payment Methods in E-Commerce Perceived as the Safest, Easiest, and Fastest, in % of Online Shoppers, Q2 2019
  • Share of Online Shoppers Who Save Card Details and Who Would Prefer Not to Type in Card Details, by Age Group, in % of Online Shoppers, Q2 2019
  • Reasons for E-Commerce Shopping Cart Abandonment, in % of Online Shoppers Who Have Abandoned Their Online Shopping Cart, H1 2019

3.2.11. Finland

  • Payment Methods in E-Commerce, in % of Online Shoppers, 2018 & 2019
  • Top 3 Payment Methods in E-Commerce Perceived as the Safest, Easiest, and Fastest, in % of Online Shoppers, Q2 2019
  • Share of Online Shoppers Who Save Card Details and Who Would Prefer Not to Type in Card Details, by Age Group, in % of Online Shoppers, Q2 2019
  • Reasons for E-Commerce Shopping Cart Abandonment, in % of Online Shoppers Who Have Abandoned Their Online Shopping Cart, H1 2019

3.2.12. Austria

  • Factors That Online Shoppers Pay Attention to in E-Commerce, in % of Online Shoppers, November 2019
  • Payment Methods Offered in E-Commerce, in % of Top Online Shops, 2019

3.3. Emerging Markets

3.3.1. Russia

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2019
  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2019
  • Reasons for Preferring the Chosen Payment Method in E-Commerce, in % of Online Shoppers Preferring Each Payment Method, September 2019
  • Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users, July 2019
  • Online Payment Services Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users, July 2019
  • Non-Bank Digital Wallet Services Used, by Age Group and Total, in % of Internet Users, July 2019
  • Number of Websites Accepting Online Payment, in thousands, and Types of Online Payment Services Used, in % of Websites Accepting Online Payment, Q4 2017 & Q4 2018
  • Top 10 Online Payment Service Providers Used, in % of Websites Using Payment Service Providers, Q4 2017 & Q4 2018

3.3.2. Poland

  • Payment Methods Encouraging Online Shopping, in % of Online Shoppers, April 2019
  • Breakdown of Fast Transfer Services Used in E-Commerce, in % of Online Shoppers Paying by Fast Transfer Services, April 2019
  • Top 5 Factors Affecting Online Shoppers‘ Perception of Credibility of an E-Commerce Website When Purchasing for the First Time, incl. Payment-Related, in % of Online Shoppers, April 2019
  • Digital Payment Methods Owned, in % of Internet Users, 2018 & 2019
  • Payment Methods Used When Purchasing via Computer/Laptop, in % of Online Shoppers Buying via Computer, 2018 & 2019
  • Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2018 & 2019
  • Problems Encountered by Online Shoppers When Making Purchases Via Mobile, incl. Payment-Related, in % of Mobile Shoppers, April 2019
  • Mobile Payment User Penetration, in % of Internet Users, 2018 & 2019

3.3.3. Turkey

  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2019
  • Share of Card Payments Made Online, in % of Total Card Payments, 2019
  • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2017 – Q4 2019
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2017 – Q4 2019

3.3.4. Czech Republic

  • Payment Methods Used in E-Commerce, in % of Internet Users, August 2019
  • Contactless Mobile Payment User Penetration, in % of Internet Users, 2018 & 2019

3.3.5. Portugal

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2019
  • Mobile Payment User Penetration, in % of Consumers, April 2019
  • Top 3 Barriers to Mobile Payment Adoption According to Consumers, in % of Consumers, April 2019

3.3.6. Romania

  • Breakdown of E-Commerce Orders by Payment Method, by Cash on Delivery and Online Payment, in %, 2019

3.3.7. Hungary

  • Breakdown of E-Commerce Transactions by Payment Method, in %, 2018

3.3.8. Ukraine

  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2019

3.3.9. Bulgaria

  • Top Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019

3.3.10. Croatia

  • Top 5 Payment Methods Accepted in Online Shops, in % of E-Commerce Merchants, February 2019
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