Europe M-Commerce 2018 code:1404

Europe M-Commerce 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine
Pages: 89
Publication Date: 28/11/2018
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Questions Covered in the report:
  • What are the top M-Commerce markets in Europe?
  • Which devices do online shoppers in Europe prefer for making purchases over the Internet?
  • How fast are M-Commerce sales growing in European countries?
  • What is the projection for M-Commerce market size in 15+ countries in Europe?
  • What are the prevailing M-Commerce trends in the UK, Germany, France and other countries?

M-Commerce continues expansion in Europe

M-Commerce sales show positive dynamics.

More than one-third of E-Commerce sales in Europe were generated on a mobile device in 2017 and the share is expected to grow by around 2 percentage points by 2021, according to a survey cited in the new report by yStats.com. The main driver of the continued growth is an increasing number of shopping apps and mobile-adjusted websites on the one hand and a growing number of smartphone and mobile Internet user connections on the other. Across advanced and emerging markets of this region over half of online shoppers stated that they are M-Commerce shoppers.

The growth rate of smartphone use for shopping surpasses that of other devices.

Among the key trends regarding M-Commerce in the European region is the growing popularity of smartphones for shopping. The smartphone shopper penetration rate is growing faster than that of other devices used by online shoppers in France and Poland, according to estimates included in yStats.com’s publication. In Germany smartphone became the only device with an increased rate of usage for online shopping in 2017. However, according to German smartphone shoppers, some barriers to mobile shopping still exist; among them are poor internet connections and problems with the payment process. In terms of players, Amazon was among the main M-Commerce destinations in some advanced markets, such as Germany and France.

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1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 – 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Europe

3.1. Regional Overview

  • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 – 2021f
  • Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018

3.2. UK

  • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.3. Germany

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
  • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
  • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
  • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
  • Top 10 E-Commerce Platforms by Market Share, 2017/2018

3.4. France

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
  • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018

3.5. Russia

  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017
  • Mobile Shopper Penetration, in % of Online Shoppers, 2017
  • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017

3.6. Italy

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 – 2017e

3.7. Netherlands

  • Breakdown of Online Purchases by Device, in %, 2017

3.8. Spain

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017

3.9. Belgium

  • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
  • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017

3.10. Sweden

  • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017

3.11. Switzerland

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Top 5 Products Categories Purchased via Smartphone, in % of Online Shoppers, 2017

3.12. Denmark

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Share of Online Purchases Made via Smartphone, in %, 2017
  • Mobile Shopper Penetration, in % of Internet Users, Q2 2017

3.13. Finland

  • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

3.14. Austria

  • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 – 2018
  • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2017 & 2018

3.15. Poland

  • Devices Used for Pre-Purchasing, Purchasing and Post-Purchasing Activities During the Last Purchase, in % Internet Users, April 2018
  • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
  • Devices Used for Online Shopping, in % of Online Shoppers, by Age Group and Gender, April 2018
  • Breakdown of Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of Online Shoppers, April 2018
  • Problems Encountered When Shopping via Mobile, in % of Mobile Shoppers, April 2018

3.16. Turkey

  • Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
  • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017
  • Breakdown of Payments Made in E-Commerce by Desktop and Mobile, by Orders of Above TRY 500 and Orders of Below TRY 500, in %, 2017

3.17. Portugal

  • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
  • Breakdown of Online Shoppers Making Purchases via Smartphone and Tablet, by Using App, Browser or Both, June 2017

3.18. Czech Republic

  • M-Commerce Share of B2C E-Commerce Sales, by Mobile and Tablet, in %, 2017e
  • Mobile Shopper Penetration, in % of Online Shoppers, 2017

3.19. Ukraine

  • Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April 2018
Read More
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Cdiscount SA
  • FNAC SA
  • Groupon Inc.
  • Otto GmbH & Co KG
  • Vente-privee.com SA
  • eBay Inc
Read More

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