Europe B2C E-Commerce Market 2018 code:1391

Europe B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine
Pages: 293
Publication Date: 10/09/2018
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Questions Covered in the report:
  • How large is the B2C E-Commerce market size in Europe in 2018?
  • What are the top online retail markets in this region?
  • What are the key market trends in European B2C E-Commerce?
  • How do the preferences of online shoppers vary across the countries?
  • Who are the leaders of the B2C E-Commerce space in Europe?

Key Findings:

Clothing is the top product category in Europe’s B2C E-Commerce

Europe is one of the three largest regions in global B2C E-Commerce. Despite advancing maturity, online retail sales in the Old Continent are projected to maintain a double-digit growth rate and reach a new high in 2018, according to a forecast cited in the yStats.com report. The UK is expected to remain the region’s largest online retail market, followed by France and Germany. The countries of Eastern Europe are also seeing growth in E-Commerce sales, but lag behind their neighbours in the West in terms of online shopping penetration.

The leading product category purchased by online shoppers across the region is clothing. More than two in three online shoppers in Germany bought clothes over the Internet, spending more on this than any other category in 2017, as the yStats.com report reveals. While the dominance of fashion E-Commerce is consistent across most countries of the region, some variance exists in terms of the payment methods preferred by digital buyers. While credit or debit card was the top online payment method in France, Belgium and the Nordics, PayPal and other E-Wallets ranked higher than plastic in countries including Spain and Italy, and were nearly as popular in the UK

Some of the top E-Commerce market trends in Europe, highlighted in the yStats.com report, include mobile and cross-border online shopping. Furthermore, omnichannel shopping patterns are evolving as consumers’ path to purchase crosses both digital and physical retail spaces. For example, in Italy two-thirds of online shoppers researched products on the Internet before buying them in-store, and nearly as many used brick-and-mortar as a research channel for preparing an online purchase. These and other trends are projected to drive further growth of B2C E-Commerce sales in Europe.

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1. Management Summary

2. Regional Overview

  • Breakdown of Global B2C E-Commerce Sales by Regions, incl. Europe, in %, 2017e
  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Europe, in %, 2017
  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 – 2018f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018f
  • Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f
  • B2C E-Commerce Share of Total Retail Sales in Europe, by Top 3 Advanced and Emerging Markets, in %, 2017
  • Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 – 2017
  • Product Categories Purchased Online, in % of Online Shoppers in the EU, 2017
  • Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
  • Delivery Locations Preferred in E-Commerce, in % of Online Shoppers, 2017

3. Advanced Markets

3.1. UK

3.1.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, July 2018
  • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Click & Collect Sales, in GBP billion, 2017 & 2022f
  • Voice E-Commerce Sales, in USD billion, 2017 & 2022f
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 – 2017
  • Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017

3.1.2. Sales & Shares

  • B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2012 – 2017

3.1.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2017
  • Online Shopper Penetration, in % of Adults, 2012-2017

3.1.4. Products

  • Product Categories Purchased Online, in % of Adults, Q1 2017
  • B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f

3.1.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.1.6. Delivery

  • Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May 2017

3.1.7. Players

  • Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e
  • Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017
  • Top 3 Retail Websites by Unique Visitors, in millions, March 2018
  • Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017

3.2. Germany  

3.2.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, July 2017
  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline Purchases and Total Purchases, 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017

3.2.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 – 2022f

3.2.3. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2017

3.2.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
  • B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
  • Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017

3.2.5. Payment

  • Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018

3.2.6. Delivery

  • Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e
  • Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017

3.2.7. Players

  • Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017
  • Top 10 Online Shops, by Sales, in EUR million, 2016
  • Top 10 E-Commerce Platforms by Market Share, 2017/2018

3.3. France

3.3.1. Trends

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
  • Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017

3.3.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2016 – 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

3.3.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.3.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018

3.3.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.3.6. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017
  • Subscription Delivery Services Used, in % of Online Shoppers, 2017

3.3.7. Players

  • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017

3.4. Italy

3.4.1. Trends

  • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 – 2017e
  • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in Italy, 2012 – 2017
  • Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017

3.4.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2011 – 2018f
  • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 – 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2014 – 2018f

3.4.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.4.4. Products

  • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.4.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.4.6. Delivery

  • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.4.7. Players

  • Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet Users, October 2017

3.5. Netherlands

3.5.1. Trends

  • Breakdown of Online Purchases by Device, in %, 2017
  • Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017

3.5.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015-2017
  • Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017

3.5.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.5.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.5.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.5.6. Delivery

  • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017

3.5.7. Players

  • Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016

3.6. Spain

3.6.1. Trends

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017
  • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017
  • Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017

3.6.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 – 2016
  • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e

3.6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.6.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017

3.6.5. Payment

  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017

3.6.6. Delivery

  • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.6.7. Players

  • Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017

3.7. Belgium

3.7.1. Trends

  • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017

3.7.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017
  • Online Share of Total Consumer Spending, in %, 2016 & 2017

3.7.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.7.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.7.5. Payment

  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011

3.7.6. Delivery

  • Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018

3.7.7. Players

  • Top 10 Online Retailers by Online Sales in Belgium, FY 2016
  • Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017

3.8. Sweden 

3.8.1. Trends

  • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
  • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
  • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2017

3.8.2. Sales & Shares

  • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 – 2018f

3.8.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.8.4. Products

  • B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.8.5. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017

3.8.6. Delivery

  • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017

3.8.7. Players

  • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017

3.9. Switzerland 

3.9.1. Trends

  • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017

3.9.2. Sales & Shares

  • Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 – 2017
  • E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017

3.9.3. Internet Users & Online Shoppers

  • Internet User Penetration, in % of Individuals, 2014 & 2017
  • Online Shopper Penetration, in % of Internet Users, 2014 & 2017

3.9.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017

3.9.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.9.6. Delivery

  • Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017

3.9.7. Players

  • Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017

3.10. Denmark 

3.10.1. Trends

  • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 – 2021f
  • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017

3.10.2. Sales & Shares

  • B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 – 2017e
  • Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017

3.10.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.10.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.10.5. Payment

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

3.10.6. Delivery

  • Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017

3.10.7. Players

  • Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017

3.11. Finland 

3.11.1. Trends

  • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
  • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017

3.11.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2016 & 2017

3.11.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.11.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.11.5. Payment

  • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

3.11.6. Delivery

  • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017

3.11.7. Players

  • Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018

3.12. Austria  

3.12.1. Trends

  • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 – 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017

3.12.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2015 – 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017

3.12.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

3.12.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

3.12.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.12.6. Delivery

  • Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017

3.12.7. Players

  • Top 10 Online Shops by Revenues, in EUR million, 2016

4. Emerging Markets

4.1. Russia

4.1.1. Trends

  • B2C E-Commerce Market Overview and International Comparisons, July 2018
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 – 2017
  • Mobile Shopper Penetration, in % of Online Shoppers, 2017

4.1.2. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
  • B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 – 2018f
  • B2C E-Commerce Sales CAGR, in %, 2010 – 2017 & 2018 – 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f

4.1.3. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2017

4.1.4. Products

  • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

4.1.5. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017

4.1.6. Delivery

  • Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2017

4.1.7. Players

  • Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
  • Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017

4.2. Poland

4.2.1. Trends

  • B2C E-Commerce Overview and International Comparisons, August 2018
  • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
  • Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, April 2018
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 – 2017

4.2.2. Sales & Shares

  • B2C E-Commerce Sales, in PLN billion, 2013 – 2017e
  • B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

4.2.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2012 – 2017
  • Online Shopper Penetration, in % of Individuals, 2012 – 2017

4.2.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

4.2.5. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2017

4.2.6. Delivery

  • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2018

4.2.7. Players

  • Top E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2017 & April 2018

4.3. Turkey

4.3.1. Trends

  • Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
  • Social Commerce Shopper Penetration, in % of Online Shoppers, 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2012 – 2017
  • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2018

4.3.2. Sales & Shares

  • Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 – 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2017

4.3.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2016 & 2017

4.3.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

4.3.5. Payment

  • Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
  • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2018

4.3.6. Delivery

  • Breakdown of Delivery Operators Preferred in E-Commerce, in % of Orders, 2017
  • Barriers to Online Shopping, incl. Delivery-Related, in % of Individuals, 2017

4.3.7. Players

  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018

4.4. Portugal

4.4.1. Trends

  • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017

4.4.2. Sales & Shares

  • B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f

4.4.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

4.4.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

4.4.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

4.4.6. Delivery

  • Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online Shoppers, June 2017

4.4.7. Players

  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and Category, June 2018

4.5. Czech Republic

4.5.1. Trends

  • Mobile Shopper Penetration, in % of Online Shoppers, 2017
  • Cross-Border Online Shopper Penetration, by Age Group and Gender, in % of Online Shoppers in the Czech Republic, by Purchasing from Other EU Countries and Non-EU Countries, Compared to Domestic Online Shoppers, 2016 & 2017

4.5.2. Sales & Shares

  • B2C E-Commerce Sales, in CZK billion and in % Year-on-Year Change, 2013 – 2017
  • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2017

4.5.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2017
  • Online Shopper Penetration, in % of Individuals, 2011 – 2017

4.5.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017

4.5.5. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

4.5.6. Delivery

  • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

4.5.7. Players

  • Top 10 E-Commerce Websites by Average Monthly Number of Visits, in millions, 6 Months to August 2017

4.6. Ukraine

4.6.1. Trends

  • Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April 2018
  • Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2017

4.6.2. Sales & Shares

  • B2C E-Commerce Sales, in UAH billion, 2016 – 2018f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2017e

4.6.3. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2018f
  • Online Shopper Penetration, in % of Internet Users and in millions, 2017e

4.6.4. Products

  • Product Categories Purchased Online, in % of Online Shoppers, October 2017

4.6.5. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018

4.6.6. Delivery

  • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018

4.6.7. Players

  • Top 3 Local and Foreign E-Commerce Platforms by Website Reach, in % of Internet Users and in million Visitors, June 2017
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  • Rue du Commerce SAS
  • Tesco Plc
  • Vente-privee.com SA
  • Wildberries OOO
  • Zalando SE
  • eBay Inc
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Western Europe B2C E-Commerce Market 2018

western euorpe ecommerce online retail

Publication Date: 05/09/2018

Regions Covered: Europe

Countries Covered: Austria, Denmark, Finland, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, UK

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Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

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Up to ten global employees of an organization may access and download the report

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Eastern Europe B2C E-Commerce Market 2018

ecommerce market online retail europe

Publication Date: 29/08/2018

Regions Covered: Europe

Countries Covered: Czech Republic, Poland, Russia, Turkey, Ukraine

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Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

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Global B2C E-Commerce Market 2018

global ecommerce market 2018

Publication Date: 30/07/2018

Regions Covered: Asia-Pacific - Europe - Africa - North America - Latin America - MENA

Countries Covered: Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, UAE, UK, USA

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Single License

One individual may access and download the report

Site License

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Global License

Up to ten global employees of an organization may access and download the report

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Europe Online Payment Methods: Full Year 2017

online payment methods in europe 2017

Publication Date: 26/06/2018

Regions Covered: Europe

Countries Covered: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK

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Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

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Europe Cross-Border B2C E-Commerce 2017

european cross border ecommerce

Publication Date: 21/02/2017

Regions Covered: Europe

Countries Covered: Czech Republic, France, Germany, Hungary, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UK

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Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
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