Europe B2C E-Commerce Delivery 2015 code:1233

Europe B2C E-Commerce Delivery 2015
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Austria, Belarus, Czech Republic, France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Turkey, UK, Ukraine
Pages: 65
Publication Date: 27/10/2015
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Questions Covered in the report:
  • How important is delivery to online shoppers in Europe?
  • How long are European online shoppers willing to wait for delivery?
  • What are the major trends in B2C E-Commerce delivery in Europe?
  • Which delivery methods are most used by online shoppers in this region?

Key findings: 

Alternative delivery methods are on the rise in European B2C E-Commerce.

For the majority of online shoppers in European countries, delivery to their home or workplace is the most important B2C E-Commerce delivery option. Nevertheless, alternative options are becoming more and more popular, as yStats.com’s research shows. In the UK, over two thirds of online shoppers have already used click-and-collect services, while in France the most popular alternative option was delivery to a local shop. Germany led in the share of online shoppers using delivery to designated delivery lockers.

Another trend in European B2C E-Commerce delivery is the persistent significance of free delivery offers. An overwhelming majority of online shoppers in countries such as the Netherlands, Spain, and Germany indicate that free shipping is one of the most important factors in their purchase decision. On the other hand, delivery speed is also a major issue. Surveys from early 2015 cited in yStats.com’s report reveal that more than half of online shoppers in Europe expect their order to be delivered within 3 to 5 days. Especially in Eastern Europe a significant share of online shoppers is willing to pay extra for faster delivery. In Russia, for example, this share amounted to close to half of online shoppers last year.

Competition in B2C E-Commerce delivery in Europe is intense. Amazon.com launched one-hour delivery service in parts of London in 2015, with plans to expand the service’s coverage. In Germany, same-day delivery was launched by retailers such as Zalando, Media Markt and Saturn. Apart from providing faster delivery, online merchants also aim at offering wider delivery options for online shoppers’ convenience. For example, in Turkey, online merchant Morhipo.com started to offer customers a click-and-collect option in cooperation with retail stores. Overall, yStats.com’s report reveals that because B2C E-Commerce delivery is an important factor in determining online shoppers’ satisfaction, retailers, courier companies and postal services compete and cooperate to provide the best options.

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1. Management Summary

2. Global Developments

  • Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q1 2015 & Q4 2014
  • Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
  • Share of Online Shoppers Who Would Buy More Often if Same Day Delivery Were Available, by Selected Countries, in %, Q1 2015 & Q4 2014
  • Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
  • Importance of Delivery Options, by Purchasing from Domestic Online Retailers and Cross-Border Online Retailers, in % of Online Shoppers, by Selected Countries, November 2014
  • Major Reasons for Shopping Cart Abandonment, incl. Delivery, in % of Online Shoppers, by Selected Regions, October 2014
  • Attitude Towards B2C E-Commerce Delivery Options, in % of Online Shoppers, November 2014
  • Share of Global Online Retailers Offering Express Delivery, by Next Day Delivery and Same Day Delivery, in %, November 2014
  • Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, by Selected Countries, 2014

3. Europe Regional

  • Breakdown of Acceptable Delivery Time, in % of Online Shoppers, by Selected Countries, April 2015
  • Share of Online Shoppers Considering Fast Delivery to be Important, in %, by Selected Countries, April 2015
  • Share of Online Shoppers Willing to Wait Additional 1-3 Days for Free Domestic Shipping, in %, August 2014

4. Western Europe

4.1. Sub-Regional

  • Alternative Delivery Methods Used in Online Shopping, in % of Online Shopping, by the UK, Germany and France, February 2015
  • Importance of Delivery Features in Online Shopping, in % of Online Shoppers, by the UK, Germany and France, February 2015

4.2. UK

  • Overview of B2C E-Commerce Delivery, October 2015
  • Delivery and Fulfillment Criteria for Choosing an Online Shop, in % of Online Shoppers, March 2015
  • Number of Parcels Dispatched by UK Online Retailers through UK Carriers, in millions, 2014 & 2015f
  • Breakdown of Online Orders by Delivery Service Type Used, in % of Parcels, 2012 – 2014
  • Breakdown of Preferred Delivery Location for Online Shopping Orders, in % of Online Shoppers, March 2015
  • Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March 2015
  • Breakdown of Usage of Click and Collect Service, in % of Online Shoppers, January 2015
  • Future Developments Considered by Logistics Companies for B2C E-Commerce Delivery, in % of Logistics Companies, August 2014

4.3. Germany

  • Overview of B2C E-Commerce Delivery, October 2015
  • Factors Encouraging to Shop Online More, in % of Online Shoppers, 2014
  • Breakdown of Delivery Time Expectations, in % of Online Shoppers, 2014
  • Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
  • Problems with B2C E-Commerce Delivery at Least Once, in % of Online Shoppers, 12 Months to April 2015
  • Reasons for Using In-Store Pick-Up Option for Online Orders, in % of Online Shoppers Who Used the Option, July 2014

4.4. France

  • Overview of Selected E-Commerce Delivery Statistics, incl. Delivery Time, Successful Delivery Rate, and Rate of Deliveries Not Completed, by Average and Detailed, 12 Months to August 2015
  • Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 & June 2015
  • Delivery Methods Offered by E-Commerce Websites, in % of E-Commerce Websites, July 2014
  • Reasons for Dissatisfaction of Online Shoppers with Delivery Services, in %, April 2015

4.5. Italy

  • Average Monthly Number of Packages Sent in B2C E-Commerce, in millions, 2013 & 2014
  • Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
  • Usage of Same-Day Delivery by Online Shoppers, by Home Delivery and Self Collection, in % of Online Shoppers, 2014

4.6. Spain

  • Drivers for Online Shopping, in % of Online Shoppers, incl. Delivery-Related Services, April 2015
  • Breakdown of Willingness to Pay for Fast Delivery, in % Online Shoppers, April 2015
  • Reasons for Satisfaction with Online Shopping Experience, in % of Online Shoppers, incl. Delivery Deadlines, April 2015
  • Share of Online Retailers Offering Free Delivery, in %, and Breakdown of Shipping Price to End Customers, in EUR and in % of Online Retailers, 2014

4.7. Netherlands

  • Preferences for Delivery Options and Share of Online Shoppers Choosing Slowest Delivery Option to Qualify for Free Shipping, in %, 2014
  • Usage of Same Day Delivery by Online Shoppers, by Already Used and Willing to Use, in % of Online Shoppers, September 2015
  • Share of Online Shoppers Who Have Abandoned a Shopping Cart Due to Delivery-Related Issues, in %, 2014

4.8. Austria

  • Delivery-Related Criteria Most Important for Choosing an Online Shop, in % of Online Shoppers, May 2015

5. Eastern Europe

5.1. Russia

  • Overview of B2C E-Commerce Delivery, October 2015
  • Breakdown of B2C E-Commerce Orders by Delivery Method, in %, 2013 & 2014
  • Most Important Criteria for Choosing an Online Shop, incl. Delivery, in % of Online Shoppers, September 2014
  • Delivery Methods Used and Most Preferred for B2C E-Commerce Delivery, in % of Online Shoppers, 2013 & 2014
  • Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12 Months, in % of Online Shoppers, 2014
  • Breakdown of Willingness to Pay for Faster Delivery and Delivery Time Expected when Willing to Pay RUB 100 – 200, in % of Online Shoppers, 2014
  • Breakdown of Delivery Methods Most Offered by Online Retailers, in %, 2014
  • Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015

5.2. Turkey

  • Overview of B2C E-Commerce Delivery Methods, March 2015
  • Reasons for Not Buying Online, incl. Delivery, in % of Internet Users, by Gender and Total, 12 Months to March 2015
  • Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015

5.3. Poland

  • Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
  • Courier Service Used in Courier Delivery to Home/Work, in % of Online Shoppers, April 2015
  • Factors that Would Encourage to Shop Online More, in % of Online Shoppers, April 2015

5.4. Czech Republic

  • Breakdown of Satisfaction with B2C E-Commerce Delivery, in % of Online Shoppers, 2014
  • Delivery Companies Used, in % of Online Shops, 2014

5.5. Ukraine

  • Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014

5.6. Belarus

  • Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, December 2014
  • Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers, September 2014

6. Scandinavia

6.1. Sub-Regional

  • Expected Delivery Times among Online Shoppers, by Business Days, in %, Q1 2015
  • Importance of Choice of Delivery Options, in % Online Shoppers, Q1 2015
  • Importance of Next-Day Delivery, in % Online Shoppers, Q1 2015

6.2. Sweden

  • Breakdown of Preferred Delivery Methods, in % of Online Shoppers, Q1 2015
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  • Argos
  • Ceska Posta
  • DHL
  • DPD
  • Deutsche Post
  • Hermes
  • InPost
  • Logibox
  • Media Markt
  • Ozon
  • PickPoint
  • Royal Mail
  • Russian Post
  • Saturn
  • Toptrans
  • Ulmart
  • Whistl
  • Yodel
  • Zalando
Read More

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