China B2C E-Commerce Market 2019, yStats.com

China B2C E-Commerce Market 2019 code:1451

OVERVIEW

TABLE OF CONTENTS

COMPANIES MENTIONED

Countries Covered: China

Pages: 62

Publication Date: 11/09/2019

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Questions Covered in the report:

What forecasts are made for China’s online retail sales growth through 2023?
What is the projection of China’s share of global online retail sales in 2019 and 2022?
What was the penetration rate of Internet connected mobile devices in China in 2018 and how many of those device users shopped online?
Which payment methods and product categories are preferred by online shoppers in China?
How did the market shares of the top B2C E-Commerce platforms in China evolve through Q2 2019?

Key findings:

China accounts for more than half of global online retail

China is to remain the world’s largest online retail market and experience further growth of online and offline integration

China is the world’s largest online retail market, currently generating more than one-half of global retail E-Commerce sales of products and services. The country’s E-Commerce market is still expanding and projected to add several more percentage points to its share of worldwide sales by 2022, according to a forecast cited in the yStats.com report. Local sources project online retail sales in China for different periods, reaching as far as 2023, to grow at a strong double-digit growth rate. Even though an increasing proportion of total sales is performed online, the online and offline integration, also called “new retail”, is projected to experience further development.

Mobile shopping, social and cross-border commerce drive the online retail market in China

Mobile is the main device used in China not only to connect to the Internet, but also to make digital purchases. Thus, it is no surprise that the country also leads at worldwide M-Commerce, with a share of close to 80%, according to a source cited in the yStats.com report. Another important trend is social commerce, with its gross merchandise value forecasted to more than double between 2019 and 2021. Furthermore, Chinese online shoppers are increasingly purchasing from foreign sellers, with cross-border retail E-Commerce sales to the country experiencing continuous growth.

Alibaba and JD.com hold a duopoly of Chinese retail E-Commerce market

Alibaba is the largest B2C E-Commerce market player in China, with a current market share of more than 55%, followed by JD.com, according to a source cited in the yStats.com publication. Both companies are further expanding into omnichannel, with Alibaba investing in China’s major furniture retailer and JD.com in a home appliances company and opening its first unmanned convenience store. Furthermore, social commerce is becoming more and more noticed by E-Commerce market leaders in China. According to a source cited in the yStats.com report, JD.com reached out to various local social commerce platforms to seek possible collaboration.

1. Management Summary

2. Overview & International Comparisons

Overview of B2C E-Commerce Market and International Comparisons, August 2019
Top 5 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by China, Germany, South Korea, the UK and the USA, 2019f
Global Retail E-Commerce Shares of Top 2 E-Commerce Markets, in %, incl. China, 2019f
M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, 2018
Preference of Online Shopping Over Offline Shopping, in % of Consumers, by China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, August 2018
Top 10 Countries Bought From in the Latest Cross-Border Online Purchase, by Australia, China, France, Germany, Hong Kong, Japan, South Korea, the Netherlands, the UK and the USA, in % of Cross-Border Online Shoppers, 2018

3. Trends

M-Commerce Sales, in USD billion, 2018 & 2023f
Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2018
Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2018
Breakdown of Devices Used for Shopping Online, in % Consumers Who Buy Daily or Weekly, 2019e
Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018
Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 – 2021f
Social Media Channels Preferred to Purchase Products and Services, in % of Urban Respondents, October 2018
Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
Number of Cross-Border Retail E-Commerce Buyers, in millions, and Penetration, in % of Digital Buyers, 2017 – 2022f
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018

4. Sales & Shares

Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2018 – 2023f
Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2020f & 2023f
E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2023f
Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 – 2018

5. Internet Users & Online Shoppers

Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2018
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 – 2018
Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2018
Breakdown of Frequency of Shopping Online, in % Respondents, 2019e
Willingness to Increase Online Spending Compared to Offline and Traditional Spending in The Coming Year, in % of Urban Respondents, October 2018

6. Products

Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
B2C E-Commerce Sales of Clothing, in CNY billion, and Year-on-Year Change, in %, 2015 – 2019
Breakdown of Clothing Buyers by Online and Offline Shopping Channels, in %, April 2019
Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 – 2021f
Breakdown of Frequency of Purchasing Fresh Food Online, in % Online Fresh Food Shoppers, 2018
Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2022f

7. Payment

Breakdown of Payment Methods in E-Commerce by Market Share, in %, 2018
Third-Party Mobile Payment Transactions, in CNY trillion, Year-on-Year Change, in %, Q1 2018 – Q1 2019
Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018

8. Delivery

Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 – 2018
Breakdown of Reasons To Potentially Shop Online, incl. Delivery-Related, in % of Urban Respondents, October 2018

9. Players

Overview of B2C E-Commerce Players, August 2019
Top 10 Companies by Share of Retail E-Commerce Sales, in %, 2019f
Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 – Q2 2019
Top 3 B2C E-Commerce Websites, by Monthly Active Users Net Growth, in millions, October 2017 – October 2018

Alibaba Group Holding Ltd
Amazon.com Inc
E-Commerce China Dangdang Inc.
GOME Electrical Appliances Holding Ltd
JD.com Inc
Pinduoduo Inc.
Suning.com Co. Ltd.
Taobao China Holding Ltd
Tencent Holdings Ltd
Vipshop Holdings Ltd.

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