China B2C E-Commerce Market 2018 code:1373

China B2C E-Commerce Market 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: China
Pages: 78
Publication Date: 22/05/2018
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Questions Covered in the report:
  • What was China’s share of global online retail sales in 2017?
  • How much of China’s retail E-Commerce is transacted on mobile devices?
  • What forecasts are made for China’s online retail sales growth through 2021?
  • Which payment methods and product categories are preferred by online shoppers in China?
  • How did the market shares of the top B2C E-Commerce platforms in China evolve through Q1 2018?

Key findings:

China accounts for half of global online retail

China is the world’s leader by combined B2C and C2C E-Commerce revenues, generating almost one-half of global online sales of products and services in 2017. Due to ongoing strong growth, China will add several more percentage points to its share by 2021, according to a forecast cited in the yStats.com report. While an increasing share of overall retail is done online, China’s E-Commerce market leaders expand into the offline space with innovative technologies and seamless logistics, bringing about the omnichannel commerce. Other emerging market trends include social commerce via platforms such as WeChat, cross-border shopping, and the rapid growth of online-to-offline (O2O) services like food delivery.

The yStats.com report also reveals the preferences of the half a billion consumers shopping online in China. Mobile is the main device used by China’s digital consumers to make purchases, with M-Commerce accounting for more than three-quarters of overall online shopping GMV from 2016 on. Apparel is the most popular E-Commerce product category, with online retailers preferred over brick-and-mortar stores to purchase clothes and accessories. Furthermore, third-party payment services like as Alipay and WeChat are the top payment methods used by an overwhelming majority of online shoppers in China.

Tmall.com of the Alibaba Group stands as the largest B2C E-Commerce market player in China, with a market share of more than 50%, according to sources cited in the yStats.com publication. Under its “New Retail” strategy, Alibaba launched a number of brick-and-mortar locations for Tmall, including unmanned stores for apparel and books which use facial recognition and mobile payment technologies. Alibaba’s rival JD.com also advances in the omnichannel space with its offline fresh food and home appliances stores. Both companies are seeing rapid growth in online sales domestically and expand abroad.

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1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, May 2018
  • Global Retail E-Commerce Shares of Top 5 E-Commerce Markets, in %, incl. China, 2017e & 2021f
  • China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. China, Q2 2017
  • Top 5 Countries in Asia-Pacific by Retail E-Commerce Sales, in USD billion, incl. China, 2018f
  • B2C E-Commerce Sales in Selected Countries in Asia, in USD million, 2016 & 2021f, and B2C E-Commerce Share of Total Retail Sales, in %, incl. China, 2016

3. Trends

  • M-Commerce Sales, in USD billion, 2017 & 2021f
  • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2017
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2017
  • Devices Used for Shopping Online, in % of Online Shoppers, 2013 – 2017
  • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
  • The Use of PC and Mobile Phone During the Stages of an Online Purchase, in % of Online Shoppers, December 2017
  • The Use of PC and Mobile Devices When Viewing Shopping Information and Paying, in % of Online Shoppers, December 2017
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2015 – 2020f
  • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 – 2017
  • Breakdown of Frequency of Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
  • O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
  • Share of Purchases Involving At Least One Digital Touch Point, in %, 2016 & 2021f
  • Breakdown of Social Media Platforms’ Influence on Online Shopping Behavior, by Platform from Which Shoppers Sourced Information about a Brand or a Products, in % of Online Shoppers, 2017
  • WeChat Business GMV, in CNY billion, and Year-on-Year Change, in %, 2013 – 2019f

4. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f
  • Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 – 2020f
  • E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 – 2021f
  • B2C E-Commerce Share of Total Retail E-Commerce (B2C and C2C) Sales, in %, 2013 – 2020f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 – 2017
  • Share of Top 5 Provinces by Retail E-Commerce Sales, in % of National E-Commerce Sales, 2016 & 2017
  • Global Retail E-Commerce Sales During the Double Eleven Shopping Festival, in CNY billion, 2016 & 2017

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2017
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2017
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2017
  • Number of Online Shoppers, in millions, 2018f & 2022f

6. Product

  • Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
  • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 – Q2 2017
  • B2C E-Commerce Grocery Sales, in USD million, and Share of Total B2C E-Commerce Sales, in %, 2016 -2021f
  • Preferred Retail Channels for Purchasing Apparel Products and Preferred Online Players, in % of Internet Users, Q2 2017
  • Top 6 Stores Preferred for Buying Electronics, incl. Online Players, in % of Internet Users, Q2 2017
  • Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 – 2022f
  • Local O2O Services Sales, in CNY billion, and Year-on-Year Change, in %, 2015 – 2022f
  • Online Food Delivery Sales, in CNY billion, and Quarter-on-Quarter, in %, Q1 2015 – Q2 2017
  • Top 10 O2O Service Mobile Apps, by Monthly Active Users, in millions, December 2016 & December 2017
  • Top 3 Categories of Products and Services by Retail E-Commerce Sales in Rural Areas, in CNY billion, and Year-on-Year Change, in %, 2017

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, March 2017
  • Top Payment Methods Used Online, in % of Online Banking Users, 2017
  • Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017
  • Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017
  • Payment Methods Used for In-Store Purchases, in % of Internet Users, June 2017

8. Delivery

  • Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2013 – 2017
  • Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
  • Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
  • Share of Online Shoppers Who Are Aware and Who Used Click & Collect, in %, March 2017

9. Players

  • Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
  • Profile of Tmall.com, May 2018
  • Profile of JD.com, May 2018
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • E-Commerce China Dangdang Inc.
  • GOME Electrical Appliances Holding Ltd
  • JD.com Inc
  • Suning.com Co. Ltd.
  • Vipshop Holdings Ltd.
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