BRIC B2C E-Commerce Markets 2017 code:1341

BRIC B2C E-Commerce Markets 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Brazil, China, India, Russia
Pages: 148
Publication Date: 20/09/2017
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Questions Covered in the report:
  • What is the current state and the prospects of B2C E-Commerce in the BRIC markets?
  • How much online retail sales will be generated in Brazil, Russia, India and China in 2025?
  • What are the key market trends in B2C E-Commerce in BRIC?
  • Who are the main online retail market players in BRIC?
  • How do the preferences of online shoppers in Brazil, Russia, India and China differ?

Key Findings:

B2C E-Commerce sales in BRIC countries to reach new heights by 2025

B2C E-Commerce continues to evolve in the BRIC group. Spurred by increased connectivity and consumers’ affinity to buying online, the combined online retail sales volume in the four markets is projected to top USD 2 trillion in 2025, according to a forecast cited in the yStats.com’s report.

China has the world’s largest online retail sales and is the most advanced of the four BRIC countries. Despite having a lower Internet penetration rate than in Russia, China is leading both in number of Internet users and online shoppers due to the large population and higher online shopper penetration rate among connected consumers. Nearly two thirds of Internet users in China made purchases over the Internet in 2016. The most popular way for online shoppers in China to access favorite E-Commerce websites such as Tmall and JD.com was through a mobile app. Eight in ten online shoppers had at least 2 mobile shopping apps installed.

Mobile shopping apps are also gaining popularity in Russia, but as of 2016, M-Commerce sales were still a low double-digits share of total B2C E-Commerce turnover, according to market data cited in the yStats.com publication. Cross-border online shopping is a more significant top trend in Russia: China-based Aliexpress.com has become the top destination for online purchases. Overall, the growth of B2C E-Commerce in Russia is driven by young tech-savvy population groups, with more than half of online shoppers aged under 35 years old.

India is the fastest growing B2C E-Commerce market among the BRIC countries. Its stunning double-digit growth projection stands out even in fast expanding Asia-Pacific’s online retail. Besides improving Internet penetration among India’s vast population, another major growth driver is the shift from cash on delivery as the top payment method to the use of mobile wallets. Flipkart and Amazon are among the top competitors benefitting from India’s E-Commerce boom.

Finally, Brazil is projected to rank fourth among BRIC nations by E-Commerce sales in 2025. The growth of smartphone penetration in this country led to around one-quarter of online shopping orders being placed via mobile devices as of early 2017. Convenience and practicality of mobile shopping are the top reasons why online shoppers in Brazil buy via mobile. On the other hand, improvements in the delivery of physical goods are required as faster and cheaper shipping are listed as the top factors that would motivate Brazil’s consumers to buy more online.

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1. Management Summary

2. Overview

  • Retail E-Commerce Sales Forecast in Selected Emerging Markets, incl. Brazil, China, India, Indonesia, Mexico, Russia and Turkey, in USD billion, 2025f
  • Most Recent Online Spending Per Capita in Selected Emerging Markets, incl. Brazil, China, Indonesia, Mexico, Russia and Turkey, in USD per Year, March 2017
  • Overview of Selected Emerging Markets, incl. Population, in millions, GDP per Capita PPP, in USD, and National Retail Sales, in USD billion, by Brazil, China, India, Indonesia, Russia, South Africa and Turkey, 2016
  • Internet Penetration in Selected Emerging Markets Worldwide, incl. Brazil, China, India, Indonesia, Mexico, Russia, South Africa and Turkey, in % of Individuals, 2016

3. China

3.1. Overview

  • E-Commerce Market Overview and International Comparisons, May 2017

3.2. Trends

  • Cross-Border E-Commerce Market Overview and Trends, February 2017
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2013 – 2019f
  • Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in % of Population, 2014 – 2020f
  • Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
  • Breakdown of Cross-Border Retail E-Commerce Imports, by Local Platforms, in %, Q4 2016
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2016
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2016
  • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 – 2020f
  • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
  • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
  • Triggers for an Online Purchase, in % of Online Shoppers, 2016

3.3. Sales & Shares

  • Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, CAGR, in %, by Six Comparative Estimates, 2014 – 2020f
  • Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f
  • E-Commerce Share of Total Retail Sales, in %, by Nine Comparative Estimates, 2014 – 2021f
  • Breakdown of Retail E-Commerce Sales by B2C and C2C, in %, 2012 – 2019f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, and Share of Nationwide Retail E-Commerce Sales, in %, 2015 & 2016

3.4. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2016
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2016
  • Online Shoppers by Urban and Rural, in millions, and Penetration, in % of Internet Users, 2014 & 2015
  • Breakdown of Online Shoppers by Gender & Age Group, in %, 2016

3.5. Product

  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015
  • B2C E-Commerce Sales of Apparel and Electronics, in CNY billion, Q3 2014 – Q3 2016
  • Channels Purchased From, by Online, Mobile and Physical, by Product Category, in % of Consumers, Q3 2016

3.6. Payment

  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2017

3.7. Delivery

  • Breakdown of Preferred Delivery Days, in % of Online Shoppers, 2016
  • Ranking of B2C E-Commerce Companies by Satisfaction with Delivery Service, in % of Online Shoppers, 2016

3.8. Players

  • Top 10 Market Players by Share of B2C E-Commerce GMV, in %, H1 2016
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, 2015 & 2016
  • Website Visits to Amazon.cn, JD.com and Tmall.com, in millions, November 2016 & April 2017

4. India

4.1. Overview

  • Overview of B2C E-Commerce Market and International Comparisons, May 2017

4.2. Trends

  • Overview of B2C E-Commerce Market Trends, May 2017
  • Smartphone Users, in millions, 2016e & 2020f
  • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
  • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016
  • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
  • Cross-Border Online Spending, in INR billion, 2016e & 2017f
  • Share of Online Shoppers Discovering New Products Through Social Media Channels, in %, August 2016
  • Online Activities Conducted While Shopping In-Store, in % of Internet Users, August 2016

4.3. Sales & Shares

  • Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Seven Comparative Estimates, 2014-2020f
  • Comparison of Two Retail E-Commerce Sales Forecasts Before and After Demonetization, in USD billion, and CAGR, in %, 2015 – 2020f
  • E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2014 – 2021f

4.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2016
  • Number of Internet Users, in millions, by Urban, Rural and Total, October 2014-2016e & December 2016e
  • Internet Penetration by Urban and Rural Population, in %, October 2016
  • Number of Rural Internet Users, in millions, 2015 & 2020f
  • Online Shopper Penetration in Rural Areas, in % of Rural Internet Users, 2015 & 2016
  • Online Shopper Penetration, in % of Internet Users, 2013, 2015, 2018f & 2020f
  • Number of Online Shoppers, in millions, by Five Comparative Estimates, 2015 – 2020f
  • Breakdown of Online Shoppers by Gender, in %, May 2016

4.5. Products

  • Breakdown of E-Commerce Sales by Segments, in %, 2015
  • Breakdown of Retail E-Commerce Sales by Product Categories, in %, 2015

4.6. Payment

  • Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 & 2020f
  • Breakdown of Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016

4.7. Delivery

  • Top 3 Value-Added Services Demanded by Online Shoppers, in % of Online Shoppers, May 2016

4.8. Players

  • Overview of B2C E-Commerce Players, May 2017
  • Top 5 E-Commerce Websites, by Total Website Visits, in millions, India’s Share of Total Visits, in %, and Estimated Number of Website Visits from India, in millions, March 2017
  • Breakdown of E-Commerce Platforms Preferred for Purchase, in % of Online Shoppers, 2016

5. Russia

5.1. Overview

  • B2C E-Commerce Market Overview and International Comparisons, July 2017

5.2. Trends

  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
  • Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2016
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 – 2016
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 – 2016
  • Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English Language Online Stores, in % of Online Shoppers in Russia, September 2016

5.3. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion, 2017f, 2020f & 2021f
  • Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e

5.4. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2016
  • Breakdown of Online Shoppers by Age Group, in %, 2016
  • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2016
  • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016
  • Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for the Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016

5.5. Products

  • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016

5.6. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 – 2016
  • Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments for Digital Solutions, April 2016

5.7. Delivery

  • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 – 2016
  • Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2016

5.8. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
  • Top 15 Online Shops by Number of Unique Visitors, in thousands, January 2017

6. Brazil

6.1. Overview

  • B2C E-Commerce Market Overview, September 2017

6.2. Trends

  • M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017
  • Smartphone Penetration, in % of Households, 2011 & 2016
  • Breakdown of Frequency of Shopping Online via Tablet or Smartphone, in % of Online Shoppers, June 2017
  • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
  • Reasons for Purchasing via Mobile, in % of Mobile Shoppers, September 2016
  • Product Categories Purchased via Mobile, in % of Mobile Shoppers, September 2016
  • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 – 2016
  • Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 – 2016

6.3. Sales & Shares

  • B2C E-Commerce Sales, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 – 2021f
  • E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f

6.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2016e & 2020f

6.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, June 2017
  • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2016
  • Online Shopping Cart Abandonment Rate, by Product Category, in %, Q1 2017
  • Share of Travel in E-Commerce Volume, by Accommodation and Transportation, in %, 2015 & 2020f

6.6. Payment

  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, Q1 2017

6.7. Delivery

  • Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q1 2015 – Q4 2016
  • Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
  • Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017

6.8. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2015
  • Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
  • Top 5 International E-Commerce Websites, in % of Online Shoppers, 2016
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • B2W Companhia Digital
  • Cnova NV
  • Flipkart Online Services Pvt. Ltd.
  • Inc.
  • Jasper Infotech Pvt. Ltd
  • Jd.com
  • Magazine Luiza SA
  • Mercado Livre
  • Ozon Holdings Ltd (Internet Resheniya OOO)
  • Suning Commerce Group
  • Ulmart Holdings Ltd
  • Utkonos.ru
  • Via Varejo SA
  • Vipshop Holdings Ltd.
  • Wal-Mart Stores Inc.
  • Wildberries OOO
  • X5 Retail Group NV
  • eBay Inc
Read More

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