Brazil B2C E-Commerce Market 2017 code:1340

Brazil B2C E-Commerce Market 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Brazil
Pages: 70
Publication Date: 14/09/2017
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Questions Covered in the report:
  • What are the growth projections for B2C E-Commerce sales in Brazil in 2017 and beyond?
  • How large is E-Commerce’s share of total retail sales in Brazil predicted to be by 2021?
  • What are the top product categories in Brazilian B2C E-Commerce?
  • Which payment methods are preferred by online shoppers in Brazil?
  • Who are the largest online retailers in Brazil in terms of E-Commerce sales?

Key Findings:

B2C E-Commerce sales in Brazil to maintain double-digit growth through 2020

The largest online retail market in Latin America, Brazil is also projected to maintain its rank of fourth among the top emerging economies in B2C E-Commerce sales through 2025. Although the number of Internet users in Brazil continues to increase, less than 50% of connected consumers made purchases online in 2016, according to information cited in the yStats.com report. As a result, only a small one-digit share of the country’s total retail sales is transacted online. Brazil’s B2C E-Commerce market thus still has much room for growth, with growth rates expected to remain in the double-digits at least until 2020.

Among the main growth drivers for online shopping in Brazil is the rise in smartphone penetration. The share of households with at least one smartphone increased five-fold between 2011 and 2016, according to statistics cited in this report by yStats.com. With nearly three-quarters of online shoppers making purchases via mobile devices, M-Commerce reached a double-digit share of B2C E-Commerce transactions in Brazil as of early 2017.

Another important characteristic of the Brazilian B2C E-Commerce market is online shoppers’ preference for installment payments and high usage rates of local payment method Boleto Bancario. One-third of online shoppers in Brazil admit that they would abandon an online purchase if they do not find their favorite payment method. Other frequent reasons for abandoning an online shopping cart, according to a 2017 survey cited in the yStats.com report, are high handling fees and delivery costs. A high double-digit percentage of shoppers say they would buy online more if free shipping was offered on all purchases.

The market leader of Brazilian B2C E-Commerce is B2W Digital, owner of several popular online shops including Americanas.com, Submarino.com.br, Shoptime.com.br, and Soubarato.com.br. In line with the overall market trend, B2W Digital is seeing an increasing share of its revenues stemming from the marketplace offering, which is growing significantly faster than the direct-to-consumer online retail sales. Online marketplace Mercado Livre claims the second place in Brazilian online retail by market share, also ranking first by number of website visits. Furthermore, China-based cross-border E-Commerce marketplace Alibaba has gained popularity among Brazilian online shoppers, ranking as the third most visited E-Commerce website as of early 2017.

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1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview, September 2017
  • Retail E-Commerce Sales Forecast in Brazil, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
  • M-Commerce and E-Commerce Sales CAGR in Brazil Compared to Selected Countries in Latin America, in %, 2015-2019f
  • Internet Penetration in Brazil Compared to Selected Countries in Latin America, in % of individuals, 2016
  • Number of Smartphone Users in Brazil Compared to Selected Countries in Latin America, in millions, 2014-2020f

3. Trends

  • M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017
  • Smartphone Penetration, in % of Households, 2011 & 2016
  • Mobile Shopper Penetration, in % of Internet Users Who Own a Smartphone, September 2015 & September 2016
  • Breakdown of Frequency of Shopping Online via Tablet or Smartphone, in % of Online Shoppers, June 2017
  • B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
  • Reasons for Purchasing via Mobile, in % of Mobile Shoppers, September 2016
  • Product Categories Purchased via Mobile, in % of Mobile Shoppers, September 2016
  • Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 – 2016
  • Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 – 2016
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Online Shoppers, 2016
  • Most Popular Social Network Accessed by Online Shoppers, in % of Online Shoppers, June 2017

4. Sales & Shares

  • B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 – 2017f
  • B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 – 2021f
  • E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 – 2016
  • Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 – 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2016e & 2020f
  • Breakdown of Online Shoppers by Gender, in %, June 2017
  • Breakdown of Online Shoppers by Age Group, in %, June 2017
  • Breakdown of Online Shoppers by Region, in %, June 2017
  • Top 10 Cities by Share of B2C E-Commerce Orders, in %, Q1 2017

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, June 2017
  • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, in %, 2016
  • Top 5 B2C E-Commerce Product Categories by Conversion Rate, in %, March 2017
  • Online Shopping Cart Abandonment Rate, by Product Category, in %, Q1 2017
  • Breakdown of E-Commerce Sales by Selected Product Segments, in %, 2010 & 2018f
  • Share of Travel in E-Commerce Volume, by Accommodation and Transportation, in %, 2015 & 2020f

7. Payment

  • Online and Mobile Payment Trends, 2016
  • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • Breakdown of the Number of Payment Installments Used, in % of Online Shoppers, 2015 & 2016
  • Reasons For Using Boleto Bancario, in % of Online Shoppers Who Use Boleto Bancario, July 2017
  • Share of Top 10 B2C E-Commerce Payment Methods of Orders Placed and Approved Orders, in %, and Approval Rate by Payment Method, in %, Q1 2017
  • Breakdown of Payment Methods Used in the Last Online Purchase from International Site, in % of Cross-Border Online Shoppers, 2013 – 2016

8. Delivery

  • Share of Online Purchases Made With Free Shipping, by Market Average and Top 10 Online Retailers, in %, Q1 2015 – Q4 2016
  • Share of Online Orders With Delivery Delays, in %, Q1 2015 – Q4 2016
  • Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
  • Reasons to Give Up an Online Purchase, in % of Online Shoppers, June 2017

9. Players

  • B2C E-Commerce Players Overview, September 2017
  • Top 15 E-Commerce Retailers, by Revenues, incl. E-Comm. Websites, Company Type, Category, E-Commerce Revenues, in BRL million, Growth, in %, and E-Commerce Share of Revenues, in %, 2015
  • Top 3 E-Commerce Websites, incl. Total Website Visits, in millions, and Brazil’s Share of Total Visits, in %, and Estimated Number of Website Visits from Brazil, in millions, July 2017
  • Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
  • E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016
  • Top 5 International E-Commerce Websites, in % of Online Shoppers, 2016
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • B2W Companhia Digital
  • Cielo SA
  • Cnova NV
  • Group Netshoes
  • Lojas Americanas SA
  • Magazine Luiza SA
  • MasterCard Inc.
  • Mercado Livre
  • Paypal Inc
  • Privalia Venta Directa SA
  • Submarino.com Ltd
  • Via Varejo SA
  • Visa Inc.
  • Walmart Brasil
  • Walmart Stores Inc
  • eBay Inc
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