Asia-Pacific Online Travel Market 2016 code:1286

Asia-Pacific Online Travel Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, China, Hong Kong, India, Indonesia, Japan, New Zealand, South Korea, Thailand, Vietnam
Pages: 75
Publication Date: 01/11/2016
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Questions Covered in the report:
  • What is the size of the online travel market in Asia-Pacific?
  • Which countries are leading in this region in terms of online travel sales?
  • What is the forecast for the online travel market in Southeast Asia?
  • How is the mobile trend evolving in Asia-Pacific’s online travel market?
  • What are the leading online travel agencies in China?

Key findings:

Asia-Pacific to become the largest online travel market worldwide

Online travel sales are growing rapidly across Asia-Pacific, leading to the prediction that this region will soon overtake North America as the largest online travel market worldwide. The forecast cited in the yStats.com report reveals that the share of this region in global online travel sales will increase considerably, supported by strong double-digit growth, the highest among all global regions. The most stunning growth is expected in Southeast Asia, with online travel sales there predicted to quadruple in next 10 years.

The yStats.com report highlights China as the largest online travel market in this region. Outbound travel and mobile bookings are the two driving forces for China’s market, with Ctrip as the largest online travel agency. The mobile trend is also prominent in Japan, where close to a third of all travel bookings were made via mobile in 2015, and in South Korea, where this share was even higher. The online travel market in India grew at rates of over +50% in 2015 and 2016, while in some other emerging markets, such as Thailand and Vietnam, the popularity of travel as an online shopping category is yet to catch up.

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1. Management Summary

2. Global Developments

  • Overview of Online Travel Market Trends, October 2016
  • Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
  • Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
  • Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
  • Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
  • Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
  • Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Region, in %, October 2015
  • Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Generation, in %, October 2015
  • Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 & 2019f
  • Online Travel Agencies Sales, in USD billion, 2015 & 2020f
  • Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
  • Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
  • Market Shares of the Top 5 Online Travel Agencies, in %, 2015
  • Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016

3. Asia-Pacific

  • 3.1. Regional
  • Top 5 Product Categories Purchased Online, incl. “Travel”, in % of Respondents, June 2015
  • Online Travel Agencies Gross Bookings, in USD billion, 2013 – 2017f
  • Online Travel Sales in Southeast Asia, by Sub-Sector, in USD billion, 2015 & 2025f
  • Online Hotels and Airlines Sales in Southeast Asia, by Country, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Rides Sales in Southeast Asia, by Country, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f

3.2. China

  • Online Travel Market Overview and Trends, October 2016
  • Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers, February 2015
  • Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015
  • Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f
  • Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion, 2010 – 2015
  • Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016
  • Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f
  • Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015
  • Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Accommodation Booking, in %, Q4 2015

3.3. Japan

  • Online Travel Market Overview and Trends, October 2016
  • Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015
  • Mobile Share of Online Travel Bookings, in %, 2013 & 2015
  • Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and Average Minutes per Visitor, January 2016

3.4. India

  • India’s Share of Online Travel Sales in Asia-Pacific, in % and in USD billion, 2015
  • Breakdown of Internet Market by Sectors, incl. “Online Travel”, in USD billion, 2013 & 2020f
  • Online Travel Sales, in INR billion, 2014 – 2016f
  • Breakdown of Online Travel Sales by Segments, in INR billion and in %, 2015

3.5. South Korea

  • Online Travel Sales, in KRW trillion, 2013 – 2015
  • Mobile Share of Online Travel Sales, in % and in KRW trillion, 2014 & 2015

3.6. Australia

  • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
  • Online Travel Bookings Industry Revenue, in AUD million, FY 2014/2015 & FY 2015/2016e
  • Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015

3.7. Indonesia

  • Online Travel Sales, in USD billion, 2015 & 2025f

3.8. Thailand

  • Product Categories Purchased Online, incl. “Travel & Tourism”, in % of Online Shoppers, May 2015

3.9. Hong Kong

  • Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, 2015

3.10. New Zealand

  • Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015

3.11. Vietnam

  • Product Categories Purchased Online, incl. “Train and Air Tickets” and “Tour and Hotel Booking”, in % of Online Shoppers, 2015

 

Read More
  • Booking.com
  • Ctrip.com International Ltd
  • Expedia Inc.
  • Jalan
  • Qunar.com
  • The Priceline Group
  • agoda.com
Read More

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