Asia-Pacific M-Commerce 2017 code:1326

Asia-Pacific M-Commerce 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam
Pages: 98
Publication Date: 16/06/2017
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Questions Covered in the report:
  • What are the top 5 countries in Asia-Pacific by mobile shopper penetration?
  • How high is the mobile share of total online retail sales in various countries of this region?
  • How is smartphone penetration evolving across Asia-Pacific?
  • What are the projections for M-Commerce sales in China, Japan, South Korea, India and other markets?
  • Which devices do online shoppers in Asia-Pacific prefer for making purchases over the Internet?

Key Findings:

Asia-Pacific leads the globe in mobile shopping

According to research findings included in this report from yStats.com, Asia-Pacific is the world’s leader in mobile shopping. Not only does it have the largest number of mobile Internet connections and smartphone subscriptions, but also the highest mobile shopper penetration in the world, as of 2016. Close to 50% of Internet users in this region made purchases with mobile devices, nearly 10 percentage points above the global average. Despite this level of advancement, M-Commerce in Asia-Pacific continues to evolve and establish new mobile shopping trends, such as purchases via popular mobile messaging apps.

China is the top country in the region and worldwide in mobile shopper penetration, as yStats.com’s report shows. Mobile app is the preferred way for online shoppers in this country to interact with E-Commerce sellers. More than three-quarters of China’s digital buyers have at least one mobile shopping app installed, with Taobao, Tmall and JD.com being their top three choices. South Korea is another mobile leader. Thanks to a smartphone penetration rate near 100% in some age groups, M-Commerce sales in this country breached the 50% barrier last year. This threshold  has long been overcome in India, where mobile commerce is striving for new heights as more than one-half of non-mobile shoppers are open to exploring this retail channel in the future.

Similar to India, consumers in Southeast Asian countries such as Indonesia, Malaysia, Thailand, Vietnam and the Philippines, primarily resort to mobile devices for general Internet access and shopping. In Indonesia, for example, nearly all Internet users went online via mobile devices and among those who shopped online two-thirds used smartphones to make purchases in 2016, according to survey data revealed in yStats.com’s report. In contrast, smartphone penetration in Japan is just above one-half of mobile users, and the M-Commerce sales share is lower compared to the emerging markets of the region.

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1. Management Summary

2. Global Developments

  • Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Region, 2011 – 2016e
  • Number of Smartphone Connections, in millions, by Region, 2010-2021f
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2016 & 2021f
  • Mobile Share of Total B2C E-Commerce Transactions, in %, by Selected Countries, Q2 2016
  • Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, 2016
  • Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
  • Reasons to Conduct Shopping-Related Activities On Mobile Devices, in % of Internet Users, by Region, March 2016
  • Types of Websites/Apps Purchased from via Mobile, in % of Mobile Shoppers, by Region, August 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Top 6 Countries by Share of Internet Users Who Made a Purchase via Mobile App, in %, March 2016
  • Mobile Shopper Penetration, in % of Online Shoppers, by Selected Countries and Territories,  February 2017
  • Share of Online Shoppers Who Believe that Mobile Sites Are Not Easy to Use, in % of Online Shoppers, by Selected Countries and Territories,  February 2017
  • Top 3 Technology Investments Planned by Retailers, by In-Store and Outside of Store, in % of Retailers, February 2017

3. China

  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2016
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 – 2016
  • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 – 2020f
  • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
  • Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
  • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
  • Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from WeChat, in %, January 2016

 4. Japan

  • Number of Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014-2020f
  • M-Commerce Sales, in JPY trillion, and Share of Total B2C E-Commerce Sales, in %, 2015 & 2016
  • M-Commerce Sales, in USD billion, and Share of B2C E-Commerce Sales, in %, 2013 – 2016e & 2020f
  • Top 3 Mobile Shopping Platforms by Number of Users, in millions, Audience Reach, in %, and Year-on-Year Change, in %, May 2016

 5. South Korea

  • Smartphone Penetration by Age Group, in % of Individuals, Q3 2016
  • Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
  • Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
  • Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
  • M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
  • Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017

6. Australia

  • Smartphone Penetration, in % of Adults, June 2015 and June 2016
  • Frequency of Mobile Shopping, in % of Mobile Shoppers, August 2016
  • Reasons for Online Shopping Via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Product Categories Purchased Via Mobile Devices, in % of Mobile Shoppers, August 2016

 7. India

  • Smartphone Users, in millions, 2016e & 2020f
  • Breakdown of Online Spending by Mobile and Desktop/PC, in %, May 2016
  • M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
  • Mobile Shopper Penetration, in % of Smartphone Users, and Breakdown of Intention to Shop via Mobile in the Future Among Non-Mobile Shoppers, in %, 2016
  • Breakdown of Mobile Shoppers by Preferring Mobile Apps and Mobile Websites for Shopping Through Mobile Phone, 2016

8. Indonesia

  • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
  • Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a Purchase, in %, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

 9. Thailand

  • Smartphone Penetration, in % of Individuals, 2012-2016
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • Top Smartphone Activities, incl. “Purchase”, in % of Internet Users, October 2015
  • Share of Internet Users Conducting Selected E-Commerce Activities via Mobile Devices Compared to Computers, in %, May 2016
  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e – 2018f

 10. Singapore

  • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e – 2018f
  • Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2011 – 2015
  • Average M-Commerce Share of Online Spending, in %, 2016
  • Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016

11. Malaysia

  • Devices Used to Access the Internet, in % of Internet Users, 2015
  • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
  • Share of Online Shoppers Buying via Smartphones, in %, November 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
  • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f

12. Vietnam

  • Mobile 3G Connections, in millions, 2013 –2016
  • Smartphone Users, in millions, and Penetration, in % of Population, 2015 – 2020f
  • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016

 13. Philippines

  • Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, 2014 – 2020f
  • Breakdown of Internet Traffic, by Device, in %, April 2016 & April 2017
  • Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • JD.com Inc
  • Rakuten Inc
  • SK Planet Co. Ltd.
  • Tencent Holdings Ltd
  • Yahoo Japan Corp.
  • eBay Korea Co. Ltd.
Read More

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