Asia-Pacific Cross-Border B2C E-Commerce 2020 code:1472

Asia-Pacific Cross-Border B2C E-Commerce 2020
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Vietnam
Pages: 99
Publication Date: 25/02/2020
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Questions Covered in the report:
  • What are the key developments in Asia-Pacific cross-border B2C E-Commerce?
  • How many online shoppers in China are predicted to buy cross-border in 2020?
  • What were the key cross-border E-Commerce categories in South Korea in 2019?
  • What are the projections for cross-border E-Commerce trade flows between Japan and the USA through 2022?
  • Which countries did online shoppers in Asia-Pacific purchase from the most in 2019?

Key findings:

Cross-border online shopper penetration grows in Asia-Pacific

Three in four online shoppers in Asia-Pacific buy cross-border

According to the findings of the yStats.com’s report, the share of online shoppers in Asia-Pacific making purchases from out-of-country sellers reached three-quarters in 2019. This is a significant increase compared to around one in two online shoppers in 2017. The most active cross-border online shoppers live in China, Australia, and Hong Kong. In China alone, the number of digital buyers purchasing from foreign online sellers expanded by more than 100 million over the past two years. On the other end of the ranking is Japan, where only two out of ten digital buyers used foreign E-Commerce marketplaces in 2019.

Drivers and barriers of Asia-Pacific’s cross-border E-Commerce

The main drivers of cross-border shopping in Asia-Pacific are better product quality and availability, as well as lower prices than those offered by domestic sellers. Furthermore, factors such as payment methods and delivery rank among the most important considerations of international digital buyers in this region. Long shipping times and high delivery charges could deter Asia-Pacific’s online shoppers from making an international purchase.

Intraregional online trade flourishes in Asia-Pacific

A significant share of cross-border E-Commerce trade in Asia-Pacific occurs within the region. China, Japan and South Korea are among the top regional cross-border online shopping destinations. Outside the region, the USA and the EU are Asia-Pacific’s top online trade partners. The leading cross-border E-Commerce product categories are electronics and fashion, while in some countries, such as South Korea, food and groceries are also frequently purchased across borders. In terms of competition, some of the leading cross-border E-Commerce brands are Alibaba, Amazon and eBay.

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1. Management Summary

2. Global Developments

  • Cross-Border B2C E-Commerce Sales Forecast, in USD billion, and in % of Total B2C E-Commerce Sales, 2023f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2019
  • Cross-Border Online Shopper Penetration in Selected Countries, in % of Online Shoppers, By Total Cross-Border Shoppers And Daily/Weekly Cross-Border Shoppers, September 2019
  • Top 5 Exporting Markets in Cross-Border B2C E-Commerce by Share of Purchases, in %, September 2019
  • Breakdown of Actions Cross-Border Online Shoppers Would Take If Imports From China Would Be Taxed Higher with Additional EUR 10 per Item, in % of Cross-Border Online Shoppers, September 2019
  • Reasons for Buying Cross-Border, in % of Cross-Border Online Shoppers, September 2019
  • Top Reasons For Cross-Border Online Shopping Cart Abandonment, September 2019
  • Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, and Weight, in % of Cross-Border Online Shoppers, September 2019
  • Breakdown of the Latest Cross-Border Online Purchase by Delivery Costs in EUR, in % of Cross-Border Online Shoppers, September 2019
  • Breakdown of the Latest Cross-Border Online Purchase by Delivery Time, in % of Cross-Border Online Shoppers, September 2019
  • Share of Cross-Border Online Shoppers Expecting Delivery Within 6 Days If They Paid For It, in %, April 2019
  • Selected Localization Features Preferred by Cross-Border Online Shoppers, % of Cross-Border Online Shoppers, July 2019
  • Breakdown of E-Commerce Websites Purchased From In Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, September 2019
  • Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google Play Downloads, January 2020

3. Asia-Pacific

3.1. Regional

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, January 2019
  • Share of Online Shoppers in Asia-Pacific Who Had Cancelled a Purchase When Finding Out The Retailer Was Not Based In Their Country, in %, by Australia, China, Hong Kong and South Korea, January 2019
  • Breakdown of Online Purchases by International and Local, in % of Online Shoppers in Asia-Pacific, by Australia, China, Hong Kong and South Korea, 3 Months to January 2019
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, Japan, India, Indonesia, South Korea and New Zealand, 2019
  • Share of E-Commerce Companies Selling Internationally, in %, by Australia, China, Japan, Hong Kong and Singapore, January 2019
  • Top 10 Mobile Shopping Apps in Southeast Asia, incl. Domestic and International, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Overview of the Cross-Border Offering of Lazada in Southeast Asia, incl. Cross-Border GMV Growth, 2018 vs. 2016, Top 5 Cross-Border Seller Locations, Top 3 Cross-Border Import Categories, March 2019

3.2. China

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
  • Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by B2B and B2C, in %, 2013 – 2018
  • Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by Exports and Imports, in %, 2013 – 2018
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
  • Cross-Border Online Shoppers in China, in millions, and Year-on-Year Change, in %, 2017 – 2020f
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, Q1 2019
  • E-Commerce Imports of FMCG, in CNY billion, and Share of Total E-Commerce Sales of FMCG, in %, 2016 – H1 2019
  • Share of Consumers in China Who Buy Premium Products From Offline Stores Opened by Cross-Border E-Commerce Companies, in %, Compared to Global Average, 2018
  • Reasons to Experience Offline Stores of Cross-Border E-Commerce Platforms, in % of Cross-Border Online Shoppers in China, 2019
  • Factors Most Important to Cross-Border Online Shoppers, in % of Cross-Border Online Shoppers in China, Q1 2019
  • Criteria For Choosing a Cross-Border E-Commerce Website, in % of Cross-Border Online Shoppers in China, Q1 2019
  • Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q3 2019
  • Share of Post-90s Generation Among Import Consumers on Tmall, in %, July 2019
  • Average Delivery Time From Tmall Global Fulfilment Warehouses, by Warehouse Location, in Days, July 2019
  • Cross-Border Retail E-Commerce Exports, in CNY billion, and Year-on-Year Change, in %, 2013 – 2018
  • Breakdown of Cross-Border E-Commerce Exports by Product Categories, in %, 2018
  • Breakdown of Cross-Border E-Commerce Exports by Destination Countries, in %, 2018
  • Cross-Border Retail E-Commerce Exports, in USD billion, and Year-on-Year Change, in %, 2014 – 2021f
  • Overview of AliExpress, incl. Annualized Paid GMV, Number of Active Customers, Number of countries and Regions Covered, Top 10 Destination Countries by GMV, Number of Local Payment Channels, and Number of Languages Supported by Real-Time Translation, August 2019

3.3. Japan

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Japan, August 2019
  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f
  • Share of Cross-Border Online Shoppers in Japan Who Made Their Most Recent Cross-Border Purchase From Amazon, in %, September 2019

3.4. South Korea

  • Cross-Border E-Commerce Imports, in KRW billion, 2017 – 2019
  • Cross-Border E-Commerce Imports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 – 2019
  • Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, Q3 2018 & Q3 2019
  • Cross-Border E-Commerce Exports, in KRW billion, 2017 – 2019
  • Cross-Border E-Commerce Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 – 2019
  • Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, Q3 2018 & Q3 2019

3.5. India

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in India, August 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in India, September 2019
  • Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in India, April 2019
  • Top Factors Important to Shoppers When Purchasing Cross-Border, in % of Cross-Border Online Shoppers in India, January 2019
  • Overview of Amazon Global Selling Program in India, incl. Launch Date, Annualized Exports, 2019 & 2023f, Number of Exporters, 2016 & 2019, and Number of Products Offered, 2016 & 2019

3.6. Australia

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, by Total Cross-Border Online Shoppers and Daily/Weekly Cross-Border Online Shoppers, September 2019
  • Breakdown of E-Commerce Spending by Consumers in Australia by Seller Location (Domestic and International), by Product Category, in %, December 2019
  • Top 3 Product Categories Purchased in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, 2018
  • Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, 2018
  • Top 5 Reasons For Cross-Border Online Shopping Cart Abandonment, September 2019

3.7. New Zealand

  • B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in New Zealand, September 2019
  • Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in New Zealand, 2018

3.8. Indonesia

  • Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Indonesia, April 2019
  • Share of Cross-Border Online Shoppers in Indonesia Who Purchased Cross-Border Due to The Product/Brand Not Being Available Domestically, in %, September 2019
  • Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Indonesia, September 2019

3.9. Vietnam

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Vietnam, 2018
  • Share of Cross-Border Online Shoppers in Vietnam Who Purchased Directly And Via An Intermediary, in %, 2018

3.10. Singapore

  • Share of E-Commerce Merchants in Singapore Selling Cross-Border, in %, and Cross-Border Share of E-Commerce Sales of Merchants Selling Internationally, in %, August 2019

3.11. Malaysia

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Malaysia, 2018
  • Top 10 Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Malaysia, 2018
Read More
  • Alibaba Group Holdings
  • Amazon.com Inc
  • JD.com Inc
  • Lazada Group SA
  • Wish Inc.
  • eBay Inc
Read More

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