Asia-Pacific Cross-Border B2C E-Commerce 2018 code:1393

Asia-Pacific Cross-Border B2C E-Commerce 2018
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand, Vietnam
Pages: 98
Publication Date: 13/09/2018
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Questions Covered in the report:
  • How many online shoppers in Asia-Pacific make purchases cross-border?
  • What are the top product categories that they buy?
  • How large is the size of cross-border E-Commerce imports and exports in Asia-Pacific’s top markets?
  • Sellers in which foreign countries are most popular with online shoppers in Asia-Pacific?
  • What are the projections for global cross-border online spending in 2022?

Key Findings:

One in two digital buyers in Asia make purchases cross-border

More than 50% of online shoppers in Asia made cross-border purchases, according to a recent survey cited by yStats.com. The top two markets by cross-border digital buyer penetration in this region are Hong Kong and Singapore. The tendency to buy from foreign online sellers also prevails in Australia and New Zealand, where a double-digit share of digital spending is cross-border. Japan is a laggard in the cross-border online shopping trend, with over nine in ten digital consumers buying online only domestically.

The top three destinations of cross-border online shoppers in Asia-Pacific are China, the USA and Japan. In their turn, Chinese online shoppers give preference to cross-border shopping platforms hosted by local providers, such as Tmall Global, Kaola and JD Global. The yStats.com report also reveals that clothes and accessories was the most demanded product category in Asia-Pacific’s cross-border E-Commerce. In South Korea, this sector accounted for more than one-third of E-Commerce purchases from foreign sellers.

A distinguishing characteristic of cross-border online shoppers in Asia-Pacific is the high level of mobile usage. Digital buyers in China and India were more likely to place orders on foreign websites through smartphones and tablets than through a desktop computer, according to a 2018 survey cited in the yStats.com report.

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1. Management Summary

2. Global Developments

  • Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f
  • Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers, October 2017
  • Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
  • Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e
  • Cross-Border Online Shopper Penetration, by Selected Countries and Regions, in % of Online Shoppers, Q3 2017
  • Selected Top Countries by Share of Cross-Border Online Shoppers Preferring to Shop via Smartphone, in %, October 2017

3. Asia-Pacific

3.1. Regional

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
  • Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2017
  • Cross-Border Online Shopper Penetration, by Selected Markets, in % of Online Shoppers, May 2018
  • Average Share of Cross-Border Online Purchases Made on Each Device, by Desktop/ Laptop/ Netbook, Smartphone, Tablet and Other Device, in %, According to Cross-Border Online Shoppers in China, Hong, Kong, India, Japan, Philippines, Singapore, Thailand, April 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, India, South Korea and New Zealand, October 2017

3.2. China

  • Cross-Border B2C E-Commerce Market Overview and Trends, July 2018
  • Retail E-Commerce Imports, in CNY billion, and CAGR, in %, by Six Comparative Estimates, 2015-2021f
  • Breakdown of Cross-Border E-Commerce Imports, by B2C and C2C, in %, 2013 – 2017e
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 – 2017
  • Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers in China, 2016 – 2021f
  • Breakdown of Cross-Border Shopping Frequency and Average Order Value in CNY of Cross-Border Pucrases, in % of Cross-Border Online Shoppers, H1 2017
  • Breakdown of Cross-Border Online Shoppers, by Gender and Age Group, in % of Cross-Border Online Shoppers, 2016
  • Top Product Categories in Cross-Border Online Shopping, by Purchased Last Year and Wanted for Purchase in the Future, in % of Cross-Border Online Shoppers in China, March 2018
  • Product Categories Purchased Cross-Border at Least Once a Month, in % Cross-Border Online Shoppers, May 2018
  • Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
  • Factors Important for Cross-Border Online Purchase Decision, in % of Cross-Border Online Shoppers in China, March 2018
  • Breakdown of Problems Experienced When Shopping Cross-Border, in % of Cross-Border Online Shoppers in China, 2017
  • Important Factors When Choosing Where to Buy Cross-Border, in % of Cross-Border Online Shoppers in China, 2017e
  • Preferred Vendor Origin Countries for Cross-Border Online Shopping, in % Cross-Border Online Shoppers in China, May 2018
  • Breakdown of Types of Channels Used for Cross-Border Online Shopping, by Domestic and Overseas Shopping Websites, in % of Cross-Border Online Shoppers, 2017e
  • Types of E-Commerce Platforms Used for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
  • Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q1 2018
  • Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017

3.3. Hong Kong

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Hong Kong, 2017e
  • Annual E-Commerce Sales Turnover of Hong Kong Merchants, in HKD billion, by Local, Inbound and Outbound, 2016

3.4. Taiwan

  • Average Annual Cross-Border Online Spending per Shopper, in TWD, 2016 & 2017
  • Cross-Border Online Shopper Penetration, in % of Internet Users in Taiwan, 2017
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017
  • Platforms Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017

3.5. Japan

  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e – 2021f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e – 2021f
  • Top 5 E-Commerce Export Destinations for Merchants in Japan, by Total, Large Companies and  SMEs, by Current and Considered, in % of Surveyed Merchants in Japan, 2016

3.6. South Korea

  • Cross-Border E-Commerce Imports, in KRW billion, 2014 – 2017
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2017
  • Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, 2015 & 2017
  • Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, 2015 & 2017
  • Breakdown of Cross-Border E-Commerce by Product Category, by Imports and Exports, in %, 2016 & 2017
  • Cross-Border E-Commerce Imports and Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2016 & 2017e

3.7. Australia

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, 2017e
  • Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, and Year-on-Year Change of Online Spending, by Product Category, in %, 2016 & 2017
  • Breakdown of Cross-Border Online Spending by Age Group of Shoppers, in %, 2017
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • Share of Cross-Border Online Shoppers Who Had Their Latest Cross-Border Online Purchase Delivered by Post, in %, 2017
  • Breakdown of Problems Encountered When Shopping Cross-Border, in % of Cross-Border Online Shoppers, April 2017

3.8. India

  • Selected Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers in India, October 2017
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • Annual Cross-Border B2C E-Commerce Market Size Estimate, in USD billion, Compared to Total Exports, as of April 2017

3.9. New Zealand

  • Cross-Border Share of E-Commerce Spending, in % and in NZD billion, 12 Months to February 2018
  • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017

3.10. Thailand

  • Top Platforms Used to Purchase Products Online, in % of Online Shoppers, February 2017
  • Breakdown of E-Commerce Sales (incl. B2C, B2B, B2G) by Domestic Sales and Exports, in %, 2014 – 2016
  • E-Commerce Sales of SMEs in Thailand Generated via Foreign Websites, in THB million, by Sector, 2015 & 2016

3.11. Vietnam

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017e
  • Breakdown of E-Commerce Companies by Scope of Operations, in %, 2016
  • Breakdown of the Percentage Share of Orders Received via Electronic Means in Total Value of Export Orders, in % of Companies Involved in Exporting, 2016

3.12. Malaysia

  • Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017

3.13. Philippines

  • Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, April 2018
  • Top 3 Barriers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in Philippines, April 2018
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, April 2018
Read More
  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • JD.com Inc
  • Lotte Co. Ltd
  • NetEase Inc
  • Vipshop Holdings Ltd.
  • eBay.com Inc.
Read More

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