Asia-Pacific Cross-Border B2C E-Commerce 2017 code:1305

Asia-Pacific Cross-Border B2C E-Commerce 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Australia, China, India, Japan, New Zealand, South Korea
Pages: 67
Publication Date: 23/02/2017
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Questions Covered in the report:
  • How large is cross-border B2C E-Commerce in Asia-Pacific predicted to become in 2020?
  • What are the top countries in Asia-Pacific by cross-border online shopper penetration?
  • From which countries do online shoppers in Australia, China, Japan, India, New Zealand and South Korea buy the most?
  • What is the size of cross-border E-Commerce sales to and from China?
  • Which product categories have the highest demand among cross-border online shoppers in Asia-Pacific?

Key Findings:

Asia-Pacific to become the largest region by cross-border B2C E-Commerce sales in 2020

Asia-Pacific is the largest region by online retail sales worldwide and is rapidly gaining importance in cross-border E-Commerce as well, as demonstrated in the yStats.com’s report. With the strong double-digit growth between 2014 and 2020, Asia-Pacific is projected to make the largest contribution to global B2C E-Commerce sales, outpacing Western Europe, North America and others.

China is among the frontrunners in this trend, with both cross-border online imports and exports rising rapidly. Australia and Singapore rank higher than China by share of online shoppers buying cross-border, but have a smaller overall market size. South Korea is not far behind, with nearly 50% of online shoppers buying directly from overseas sellers, according to a recent survey cited in this report by yStats.com. Online shoppers in Japan are least likely to purchase cross-border. E-Commerce exports from Japan to China and the USA exceed imports from these countries to Japan by a large margin.

Apparel and fashion-related items are the product categories most demanded by cross-border online shoppers from South Korea and Australia. In China, however, more online shoppers buy cosmetics and products for children overseas than clothes or footwear. Another peculiarity about Chinese cross-border online shoppers revealed in yStats.com’s research is that nearly two-thirds of them prefer to purchase through cross-border channels of Chinese E-Commerce websites, like Alibaba’s Tmall Global or JD.com’s JD Worldwide.

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1. Management Summary

2. Global Developments

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
  • Cross-Border Share of B2C E-Commerce Sales, in %, 2015 & 2021f
  • Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions, 2014 & 2020f
  • Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys, 2015/2016
  • Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016
  • Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015
  • Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
  • Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online Shoppers, October 2016
  • Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online Shoppers, 2015 & 2016
  • Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2016
  • Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016
  • International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017
  • Share of World’s Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016

3. Asia-Pacific

3.1. Regional

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines, Thailand, and South Korea, Q4 2015
  • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016
  • Top 5 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, Japan, and New Zealand, October 2016

3.2. China

  • Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
  • Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2016e
  • Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 – 2016e
  • Cross-Border Retail E-Commerce Sales, by Exports and Imports, in CNY billion, 2013 – 2015 & 2020f
  • Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 – 2020f
  • Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in % of Population, 2014 – 2020f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 & 2015
  • Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
  • Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
  • Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in China, March 2016
  • Marketplaces Used to Reach Foreign Customers, in % of E-Commerce Sellers from China, Q1 2016

3.3. Japan

  • Breakdown of Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in Japan, October 2016
  • Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f
  • Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f

3.4. South Korea

  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
  • Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Korea, October 2015
  • Top Considerations in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Korea, October 2015
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 & 2015
  • Cross-Border E-Commerce Imports, in KRW billion, 2014 & 2015
  • Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015
  • Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports, in %, 2015

3.5. India

  • Cross-Border B2C E-Commerce Imports, in INR billion, 2016e & 2017f
  • Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers, October 2016

3.6. Australia

  • Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, September 2016
  • Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and Domestic, Spent by Men and by Women, in AUD million, 2015

3.7. New Zealand

  • The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in New Zealand, January 2016
  • The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in New Zealand, January 2016
Read More
  • Alibaba Group
  • Amazon.inc
  • Etsy Inc.
  • Wish Inc.
  • eBay Inc
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