Asia-Pacific Clothing B2C E-Commerce Market 2016 code:1274

Asia-Pacific Clothing B2C E-Commerce Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: China, Australia, New Zealand, Japan, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Vietnam, South Korea
Pages: 92
Publication Date: 19/07/2016
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Questions Covered in the report:
  • How large are B2C E-Commerce sales of clothing in various markets of Asia-Pacific?
  • How fast is the online retail market for fashion products growing in this region?
  • What share of online shoppers in Asia-Pacific’s countries buy apparel over the Internet?
  • What are the major trends in online shopping for clothing in the leading markets of this region?
  • Which clothing E-Commerce websites are leading in Asia-Pacific?

Key findings:

Online retail sales of apparel continue growth in Asia-Pacific

Close to half of online shoppers in Asia-Pacific have purchased fashion-related items online in 2015, according to a new report by yStats.com. This category ranked among the top products both for online and mobile purchases. In the region’s largest markets, China, South Korea and Japan, clothing ranked respectively first, second and third by B2C E-Commerce sales among all product categories last year. In South Korea, online channels accounted for more than 10% of total retail sales of clothing and Japan was close to this number.

Emerging online markets, including China, India, Indonesia and others record double-digit growth rates in B2C E-Commerce sales of apparel. India especially stood out with more than a 50% growth in 2015. According to a forecast cited in the yStats.com report, due to its rapid sales growth, India is predicted to overtake Japan as the second largest online retail market for apparel in Asia-Pacific by 2020.

Among the major market trends, cross-border shopping is influencing the online clothing category across Asia-Pacific. In Australia, men’s clothing is purchased from foreign online shops more than from domestic ones, according to yStats.com’s research findings. As a result, rivalry in the B2C E-Commerce market for fashion products in Asia-Pacific intensifies, with companies such as Fast Retailing, VIP.com, Jabong, Myntra and many others competing for a larger share of the robust market.

 

 

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1. Management Summary

2. Global

  • Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
  • Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
  • Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
  • Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
  • Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

3. APAC

3.1. Regional

  • Top 5 Product Categories Purchased Online, incl. “Fashion”, in % of Respondents, June 2015
  • Online Share of Purchases of “Fashion”, in % of Total Purchases of “Fashion”, by Selected Countries, incl. China, Hong Kong, Japan, South Korea, Taiwan, June 2015
  • Top 3 Product Categories Purchased via Mobile, incl. “Clothing and Accessories”, in % of Respondents, Q4 2015
  • Share of Respondents Purchasing “Clothing and Accessories” via Mobile, by Selected Countries, incl. China, India and South Korea, Q4 2015
  • B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f

3.2. Advanced Markets

3.2.1. Japan

  • Overview of Clothing B2C E-Commerce Market and Players, June 2016
  • B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 – 2015
  • B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 – 2015
  • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothes and Related Goods”, in %, 2014 & 2015
  • Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
  • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016

3.2.2. South Korea

  • E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015
  • Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015
  • E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015
  • Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online Shoppers, October 2015
  • Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015
  • Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015
  • Cross-Border E-Commerce Imports of “Clothes, Fashion and Related Goods”, in KRW billion, 2014 & 2015

3.2.3. Australia

  • Breakdown of Online Spending by Product Category, incl. “Fashion”, by Age Group, March 2016
  • Breakdown of Online Spending by Sector , incl. “Fashion”, in %, 2015
  • Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
  • Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and Domestic, Spent by Men and by Women, in AUD million, 2015
  • Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
  • Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015

3.2.4. New Zealand

  • Breakdown of Online Spending by Product Sector, incl. “Clothing Footwear and Accessories”, in %, 12 Months to March 2016
  • Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015

3.3. Emerging Markets

3.3.1. China

  • Overview of Clothing B2C E-Commerce Market, June 2016
  • Retail E-Commerce Sales of “Clothing and Home Textiles”, in CNY billion, and in % Year-on-Year Change, 2011-2016f
  • Retail E-Commerce Sales of “Clothing”, in CNY billion, 2014 & 2015
  • B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 – Q4 2015
  • Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
  • Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014
  • Product Categories Purchased Online in the Previous 3 Months, incl. “Apparel”, in % of Online Shoppers, February 2015
  • Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. “Apparel”, February 2015
  • Favorite Channels for Buying Clothing, incl. “Online”, in % of Clothing Shoppers, Q2 2015
  • Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015
  • Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
  • Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending on Apparel, in %, November 2015
  • com’s Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015
  • Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
  • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016

3.3.2. India

  • Overview of Clothing B2C E-Commerce Market and Players, June 2016
  • B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015
  • Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 – 2015
  • Breakdown of “Clothing and Accessories” B2C E-Commerce Sales, by Women’s, Men’s and Children’s Clothing and Accessories, 2015e & 2020f
  • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f
  • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016

3.3.3. Indonesia

  • B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
  • B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 – 2019f
  • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014

3.3.4. Thailand

  • B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
  • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015

3.3.5. Singapore

  • Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2014

3.3.6. Malaysia

  • Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1 2016

3.3.7. Hong Kong

  • Product Categories Purchased Online, incl. “Clothing and Accessories”, in % of Online Shoppers, 2015

3.3.8. Vietnam

  • Product Categories Purchased Online, incl. “Clothing, Footwear, Cosmetics”, in % of Online Shoppers, 2015
  • Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015
Read More
  • Jd.com
  • Alibaba
  • Taobao
  • Amazon
  • Vip.com
  • Snapdeal
  • Jabong.com
  • H&M
  • Myntra
  • Yepme
  • Tmall.com
  • Zozotown
  • Uniqlo
  • WeChat
  • CNY
  • Flipcard
  • Exclusively.com
  • Koov’s
  • Faballey
  • Tata Group
  • Zivame
  • Roposo
  • Limeroad
  • GMV
Read More

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