Apple Pay Profile 2017 code:1294

Apple Pay Profile 2017
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Global
Pages: 28
Publication Date: 16/01/2017
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Questions Covered in the report:
  • How did Apple Pay evolve from its launch through the end of 2016?
  • What are the main characteristics and features of Apple Pay?
  • In which countries can Apple Pay be accepted and how does its service vary by country?
  • How does Apple Pay charge for its service?
  • What are the key statistics about Apple Pay’s adoption in the USA?

Key findings:

Key facts about Apple Pay revealed in a digital wallet profile

Apple’s digital wallet solution, Apple Pay, has been in the spotlight since its initial launch in the USA in October 2014. The digital wallet profile from yStats.com dives into a comprehensive description of the solution, including its main features, coverage, adoption and usage data. The publication details the evolution of Apple Pay from a pure smartphone wallet to a robust digital payment method for in-store, online and mobile purchases. The geographical expansion of Apple Pay is also shown, covering the month-by-month growth from one to thirteen markets by the end of 2016.

Among the specifics revealed about Apple Pay is its reliance on encryption and user authentication via Touch ID or pass code for secure payment transactions. Furthermore, Apple Pay’s profile from yStats.com cites varying numbers of participating banks, financial institutions and payment processors in different countries. Finally, examples of merchant adoption of the Apple Pay service are provided, including companies from retail, E-Commerce, travel, energy and restaurant segments. Latest figures from the USA, Apple Pay’s largest market so far, show that more than one-third of retailers adopted Apple Pay in their stores. Usage rates among consumers are yet to catch up, as although the majority of iPhone users are aware of Apple Pay, less than a third have made a purchase with it.

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1. Management Summary

2. Overview

  • Overview of Apple Pay, December 2016

3. Supported Countries

  • Overview of Countries/Territories Supported by Apple Pay, incl. Date of Launch, October 2014 – December 2016

4. Features 

  • Payment Card Types Supported by Apple Pay, by Country/Territory, December 2016
  • Overview of Security Features of Apple Pay, December 2016
  • Overview of Features Available to Online Merchants with Apple Pay, December 2016
  • Selected Payment Providers Supporting Acceptance of Apple Pay on Website and In-App, by Country/Territory, December 2016

5. Service Fee

  • Overview of Information Related to Fees Charged by Apple Pay, December 2016

6. Adoption and Usage

  • Examples of Merchants Accepting Apple Pay, by Country/Territory, December 2016
  • Number of Locations in the USA Accepting Apple Pay, in millions, October 2014 & December 2016
  • Selected Data Related to Usage of Apple Pay in the USA, incl. Awareness, Usage for Purchase, Frequency of Usage, Average Number of Cards Loaded, and Satisfaction Rating, May 2015, December 2015, June 2016
  • Usage of Apple Pay for In-Store and In-App Credit Card Transactions, in % of Apple Pay Users, and Breakdown of Apple Pay Credit Card Transactions by In-Store and In-App Purchase, in %, 2015
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  • Apple Inc
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