Africa B2C E-Commerce Market 2016 code:1267

Africa B2C E-Commerce Market 2016
OVERVIEW
TABLE OF CONTENTS
COMPANIES MENTIONED
Countries Covered: Egypt, Kenya, Morocco, Nigeria, South Africa, Tunisia
Pages: 108
Publication Date: 26/05/2016
Download Free Sample
Questions Covered in the report:
  • How fast are B2C E-Commerce sales growing across Africa?
  • Which African countries stand out in terms of B2C E-Commerce market size?
  • What are the main online retail trends in this region?
  • How do the preferences of online shoppers differ across the African markets?
  • Who are the prominent E-Commerce market players in the major African countries?

Key findings:

B2C E-Commerce in Africa is driven by convenience

Over the past five years, Africa has shown the most robust growth of Internet users, compared to other global regions. According to the yStats.com report, Internet usage across this emerging region is growing rapidly off the low base, as in many countries Internet penetration remains in low double-digit figures. Mobile technology is the main driver of Internet connectivity in African countries, with over 90% of subscriptions in countries such as South Africa, Kenya and Tunisia.

As the Internet becomes more accessible, a growing number of Internet users become acquainted with the advantages of shopping online. Multiple surveys cited in the yStats.com report indicate that convenience is the most important driver for online shoppers in Nigeria and Kenya. Still, in the majority of African countries, the share of Internet users making purchases of goods and services over the Internet remains low, at a one-digit percentage figure.

The main obstacles to a wider adoption of online shopping include lack of an advanced delivery and payment infrastructure. Cash on delivery is the most popular payment method for online shoppers in Nigeria, Egypt, Morocco and other countries of the continent. Some local E-Commerce leaders, identified in the yStats.com report, that have to cope with this challenge include online mass merchant and marketplace operators Takealot, Jumia, Konga, and others. As the online shopping landscape continues to evolve across Africa, more local and international players are expected to join the competition.

Read More Download Free Sample

1. Management Summary

2. Regional

  • Breakdown of Global B2C E-Commerce Sales, by Regions, incl. Middle East and Africa, in %, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Middle East and Africa, in %, 2015e
  • Internet Penetration by Global Regions, incl. Africa, May 2015
  • Number of Internet Users, by Global Regions, incl. Africa, in millions, and in % Change, 2010 & 2015
  • Selected Socio-Economic Characteristics of Selected Countries in Africa, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, by Algeria, Burkina Faso, Egypt, Ethiopia, Gabon, Ghana, Kenya, Mauritius, Morocco, Mozambique, Nigeria, Senegal, South Africa, Tunisia, Uganda, 2014
  • Mobile Phone Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE, and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
  • Internet Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 – 2019f
  • Internet Penetration, by Age Group, Gender and Total, in % of Adults, by Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda, May 2015
  • B2C E-Commerce Index, by Algeria, Botswana, Egypt, Ghana, Kenya, Mauritius, Morocco, Nigeria
  • Senegal, South Africa, Tunisia, Uganda, Zimbabwe, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
  • Online Shoppers in Africa, by Country, incl. Egypt, Ghana, Kenya, Mauritius, Morocco, Nigeria, South Africa, Uganda, in % of Internet Users, in % of Population and in millions, 2014
  • Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Burkina Faso, Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda, May 2015
  • Number of Smartphone Subscriptions, Mobile Broadband Subscriptions, Mobile LTE Subscriptions, and FTTx Subscriptions, in millions, and in % CAGR, 2014 & 2020f
  • Mobile Internet Subscriber Penetration in Sub-Saharan Africa, in % of Population, 2014 & 2020f

3. South Africa

3.1. Overview

  • B2C E-Commerce Market Overview, May 2016

3.2. Trends

  • Breakdown of Internet Subscriptions by Type, in % and in millions, September 2015
  • Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
  • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015

3.3. Sales & Shares

  • B2C E-Commerce Sales, in ZAR billion, 2015 & 2020f
  • B2C E-Commerce Sales, in ZAR billion, 2012 – 2016f
  • B2C E-Commerce’s Share of Total Retail Sales, 2014 & 2016f

3.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Activities Carried Out Online, in % of Internet Users, October 2015
  • Number of Online Shoppers, in millions, 2012-2014

3.5. Product

  • Product Categories Purchased Online, in % of Online Shoppers, October 2015
  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015

3.6. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Share of Internet Users Who Do Not Shop Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014

3.7. Delivery

  • Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
  • Share of Online Shoppers Who Are Concerned About Deliveries Arriving When They Are Not At Home, October 2015

3.8. Players

  • B2C E-Commerce Players Overview, April 2016
  • Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016

4. Nigeria

4.1. Overview

  • B2C E-Commerce Overview, May 2016

4.2. Trends

  • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
  • Top 5 Foreign Countries Purchased From Online, in % of Online Shoppers, 12 Months to October 2015
  • Breakdown of Main Factors Influencing the Decision to Shop Online, in % of Online Shoppers, March 2016

4.3. Sales & Shares

  • B2C E-Commerce Sales, in USD million, 2012 & 2015e
  • B2C E-Commerce Share of Total Retail Sales, in %, 2013

4.4. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Number of Mobile Internet Subscriptions, by GSM and CDMA, in millions, February 2015 & February 2016
  • Awareness and Usage of Online Shopping, in % of Mobile Phone Owners, by Total, Gender and Age Group, March 2016

4.5. Product

  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
  • B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f

4.6. Payment

  • Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Number and Value of Internet and Mobile Payment Transactions, in millions and in NGN billion, 2011- 2015

4.7. Delivery

  • Key Drivers for Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
  • Main Reasons for Not Shopping Online, incl. Delivery Cost, in % of Consumers Who Do Not Shop Online, 2014

4.8. Players

  • B2C E-commerce Player Overview, May 2016
  • Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March 2016

5. Egypt

5.1. Overview

  • B2C E-Commerce Overview, May 2016

5.2. Trends

  • Number of Internet Subscriptions by Type, in millions, February 2015 & February 2016
  • Mobile Share of Online Purchases, in %, 2015e
  • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015

5.3. Sales & Shares

  • B2C E-Commerce Sales, by Comparative Estimates, in USD million, 2013 – 2020f

5.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2014
  • Number of Internet Users, in millions, and Penetration, in % of Population, 2013 – 2019f

5.5. Product

  • Top 3 Product Categories Purchased Online, by Rank, 2015e

5.6. Payment

  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015e

5.7. Delivery

  • Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, in %, 2014

5.8. Players

  • Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May 2016

6. Morocco

6.1. Overview

  • B2C E-Commerce Overview, May 2016

6.2. Trends

  • Activities Carried Online out via Mobile Phone, in % of Mobile Internet Users, Q4 2015

6.3. Sales & Shares

  • E-Commerce Sales, in MAD billion, 2010 & 2014

6.4. Users & Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2014
  • Online Shopper Penetration, in % of Internet Users, Q4 2015
  • Number of Online Shoppers, in thousands, 2011 & 2014

6.5. Product

  • Product Categories Purchased Online, in % of Online Shoppers, February 2016

6.6. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, February 2016
  • Number of Online Payment Transactions Made with Credit Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Credit Cards, 2012 – 2015

6.7. Delivery

  • Breakdown of Main Criteria Considered When Shopping Online, incl. Delivery, in % of Online Shoppers, February 2016

6.8. Players

  • Top 6 Most Known Moroccan E-Commerce Websites, in % of Internet Users, February 2016

7. Kenya

7.1. Overview

  • B2C E-Commerce Overview, May 2016

7.2. Trends

  • Devices Used in a Recent Online Purchase, in % of Online Shoppers, April 2015

7.3. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Number of Internet Subscriptions, by Type, and in % Year-on-Year Change, December 2014 and December 2015

7.4. Payment

  • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2015
  • Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 – 2015

7.5. Players

  • Most Popular E-Commerce Websites, by Used and Favorite, in % of Online Shoppers, June 2015

8. Tunisia

8.1. Overview

  • B2C E-Commerce Overview, May 2016

8.2. Users & Shoppers

  • Internet Subscriptions, by Fixed and Mobile, in thousands, February 2015 & February 2016
  • Internet Penetration, in % of Individuals, 2010 – 2014
  • Activities Carried Out Online, incl. Shopping, in % of Internet Users, 2010, 2012, 2014
Read More
  • Alibaba.com
  • Amazon.com
  • Bidorbuy.co.za
  • DealDey
  • Facebook
  • Goldman Sachs
  • Gumtree.co.za
  • Hmall
  • Hmizate
  • Jiji
  • Jumia
  • Kalahari.com
  • Kaymu
  • Konga
  • MTN
  • Makro
  • Microchoix
  • OLX
  • Souq.com
  • Superdeal
  • Takealot.com
  • Woolworths
  • Zando
  • eBay.com
Read More

RELATED REPORTS

UAE B2C E-Commerce Market 2018

UAE ecommerce market 2018

Publication Date: 11/01/2018

Regions Covered: Middle East

Countries Covered: UAE

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Middle East and Africa Online Payment Methods: Full Year 2016

online payment methods middle east and africa

Publication Date: 23/03/2017

Regions Covered: Africa - Middle East

Countries Covered: Egypt, Iran, Kenya, Morocco, Nigeria, Saudi Arabia, South Africa, UAE

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

South Africa B2C E-Commerce Market 2016

Publication Date: 19/05/2016

Regions Covered: Africa

Countries Covered: South Africa

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Middle East B2C E-Commerce Market 2016

Publication Date: 04/05/2016

Regions Covered: Middle East

Countries Covered: Iran, Israel, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Saudi Arabia B2C E-Commerce Market 2016

Publication Date: 25/04/2016

Regions Covered: Middle East

Countries Covered: Saudi Arabia

Categories:

?

Single License

One individual may access and download the report

Site License

Up to ten regional employees of an organization may access and download the report

Global License

Up to ten global employees of an organization may access and download the report

View Report Details
View Report Details

Forgot your Password?

We will send you and e-mail with a link to
recover your password

POST NEW COMMENT

SHARE THIS POST