Global B2B E-Commerce projected to be two times larger than online retail by 2020

Posted on: Press Release on September 25, 2018

Global B2B E-Commerce Market 2018” is the title of a new report released by Hamburg-based secondary market research firm According to projections cited in the report, B2B E-Commerce sales are expected to rise worldwide, outpacing the volume of global online retail sales. Some of the top B2B E-Commerce market trends highlighted in the report include personalization and the adoption of B2C-like features in B2B online shops and marketplaces, along with the expansion of mobile and omnichannel capabilities.

Global B2B E-Commerce has evolved into a multi-trillion dollar market and is expected to see further growth over the next several years. By 2020, B2B E-Commerce sales are projected to be more than two times higher than global online retail sales, according to a forecast cited in the report. Given this potential, B2B sellers worldwide count on E-Commerce to drive revenue growth and improve customer satisfaction.

One of the major B2B E-Commerce trends revealed in the report is that B2B customers increasingly demand online shopping experiences similar to those in B2C digital commerce. These include expectation of round-the-clock availability and a personalized approach. Furthermore, the role of M-Commerce in B2B is rising, with more than one in two B2B buyers using mobile devices for some part of their purchasing journey. Following these trends, a top priority for B2B executives worldwide is ensuring a seamless omnichannel experience for their customers.

Similar to digital retail, online marketplaces play an important role in driving the growth of B2B E-Commerce. Marketplace platforms such as, ThomasNet and Amazon Business attract millions of users worldwide, and more B2B companies plan to start selling on marketplaces within the next two years, according to a survey cited in the report.


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