A new publication from yStats.com, a secondary market research organization based in Hamburg, Germany, and specialized in E-Commerce and online payment business intelligence, sheds light on the mobile commerce trend across the Asia-Pacific region. The report, with the full title “Asia-Pacific M-Commerce 2017,” synthesizes market data and forecasts regarding mobile shoppers and mobile retail sales in the top markets of this region. yStats.com’s CEO & Founder, Yücel Yelken, reveals: “Asia-Pacific has emerged not only as the world’s largest B2C E-Commerce market but also as the trendsetter in mobile shopping.”
According to research findings included in this report from yStats.com, Asia-Pacific is the world’s leader in mobile shopping. Not only does it have the largest number of mobile Internet connections and smartphone subscriptions, but also the highest mobile shopper penetration in the world, as of 2016. Close to 50% of Internet users in this region made purchases with mobile devices, nearly 10 percentage points above the global average. Despite this level of advancement, M-Commerce in Asia-Pacific continues to evolve and establish new mobile shopping trends, such as purchases via popular mobile messaging apps.
China is the top country in the region and worldwide in mobile shopper penetration, as yStats.com’s report shows. Mobile app is the preferred way for online shoppers in this country to interact with E-Commerce sellers. More than three-quarters of China’s digital buyers have at least one mobile shopping app installed, with Taobao, Tmall and JD.com being their top three choices. South Korea is another mobile leader. M-Commerce sales in this country breached the 50% barrier last year, spurred by a high smartphone penetration reaching close to 100% in some age groups. This threshold has long been overcome in India, where mobile commerce is striving for new heights as more than one-half of non-mobile shoppers are open to exploring this retail channel in the future.
Similar to India, consumers in Southeast Asian countries such as Indonesia, Malaysia, Thailand, Vietnam and the Philippines, primarily resort to mobile devices for general Internet access and shopping. In Indonesia, for example, nearly all Internet users went online via mobile devices and among those who shopped online two-thirds used smartphones to make purchases in 2016, according to survey data revealed in yStats.com’s report. In contrast, smartphone penetration in Japan is just above one-half of mobile users, and the M-Commerce sales share is lower compared to the emerging markets of the region.