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Canada B2C E-Commerce Report 2011


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Ecommerce, online-shopping, onlineshopping, Internet, Broadband, Trends, Sales, Shares, Users, Shoppers, Players

Publication Date:

February 24th, 2011


1.) Canadian E-Commerce shows positive Growth

In its report "Canada B2C E-Commerce Report 2011", Hamburg-based market research company examines e-commerce in Canada and provides interesting information about the B2C segment there.

Whereas in 2007 only 19 million people representing 73% of the population were internet users, in 2009, the number of users in Canada had already reached 22 million, a figure which accounted for 80% of the adult population. Furthermore, 92% of users had a high speed internet connection at home. This upward growth also impacts e-commerce as the "Canada B2C E-Commerce Report 2011" from clearly reveals.

E-Commerce on the rise
Almost 40% of Canadians, representing more than 10 million people, spent a total of 15 billion CAD (approx. 9.5 billion EUR) online in 2009. On average, Canadian online customers placed orders nearly 10 times per year for an average of more than 150 CAD. The vast majority (84%) paid for their purchases directly over the internet.
The "Canada B2C E-Commerce Report 2011" from also examines the composition of online purchases. The most popular categories in 2009 were travel-oriented purchases as well as media-related products, such as books. Apparel was also purchased online by many Canadians.
The most successful online merchant in 2009 was, which managed to reach a market share of 40% within the B2C segment. Alongside strong competition from the USA, Canadian merchants such as Aldo Shoes (footwear), Lululemon Athletica (sports equipment), Roots (leather goods) and La Senza (undergarments) were especially successful.
The m-commerce segment also shows great promise; during the first quarter of 2010, 4 million Canadians were already using mobile internet services. Forerunners in this sector include for example Best Buy Canada and Future Shop who have already introduced mobile shopping applications and wish to expand further.

2.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

3.) About our Reports
- Market reports by inform top managers about recent market trends and assist with strategic company decisions
- provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
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- delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, provides in-depth analysis for all research projects. Simply send us a request.

4.) About has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.



Table of contents:


• Internet Usage Trends in Canada
• Demographics of Internet Users, incl. Age, Gender, Education, Income, 2009&2007
• Broadband Internet Usage in Canada
• Online Activities of Internet Users at Home, in %, 2009
• B2C E-Commerce Trends in Canada
• Number and Value of Online Orders in Canada, 2009 & 2007
• Social Network Users in Canada, in millions and in % of Internet Users, 2008-2014
• M-Commerce Trends in Canada
• Most purchased Product Categories by Mobile Shoppers in Canada, in %, 2010

• Total Retail and Distance Sales in Canada, in CAD billion, 2005-2009
• B2C E-Commerce Sales in Canada, in CAD billion, 2005, 2007 & 2009

• Share of B2C E-Commerce Sales on Retail Sales in Canada, in %, 2005, 2007 & 2009

• Types of Goods ordered online, in % of Online Shoppers , 2007 & 2009

• Internet Users and its Percentage of Country Population in Canada, 2005, 2007 & 2009
• Total Broadband Subscribers in Canada, compared to Germany, USA and the OECD Average, 2004-2010
• Total Broadband Subscribers per 100 Inhabitants in Canada, compared to Germany, USA and the OECD Average, 2004-2010
• Broadband Subscribers in Canada, by Access Technology, compared to the OECD Average in %, 2010
• Internet Shoppers and Percentage of Country Population in Canada, 2005, 2007 & 2009

• Facts about
• Facts about
• Facts about
• Selected Online Fashion Retailers in Canada, by Online Activities, 2010

Available Files:

  • Canada B2C E-Commerce Report 2011_by,060kB)
  • Canada B2C E-Commerce Report 2011_by,081kB)

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