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Description:
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1.) The “Turkey Top 100 E-Commerce Players 2010” report published by Hamburg-based market research firm yStats.com provides a comprehensive ranking of the top 100 Turkish e-commerce players. At the same time it highlights the positive trends that have been observed in recent years about the Turkish e-commerce market:
The number of internet users in Turkey was already estimated as high as 32 million in 2009, which accounts for 42 % of the entire population. In line with these numbers the revenue generated in the B2C segment of the e-commerce market grew from 2.4 billion YTL (approx. 1.2 billion €) in 2006 to 10.3 billion YTL (approx. 5.3 billion €) in 2009 and the number of associated transactions from 21.7 million in 2006 to 66.5 million in 2009.
Top 100 Turkish e-commerce companies
yStats.com‘s comprehensive ranking published in its latest “Turkey Top 100 E-Commerce Players 2010“ report was compiled based on the number of unique visitors and the audience reach of the analyzed e-commerce websites. Each company is profiled with selected facts including product range and revenue figures. The ranking comprises internet sites in a variety of categories: online marketplace Sahibinden.com is at the top of the list, while auction platform Gittigidiyor.com clinched second place. Online retailer Hepsiburada.com ranks in third place after having generated revenue of 112 million € in 2008 with more than 180,000 products in different categories. Ticket company Biletix.com counted more than 1 million registered users in 2008 (estimate) and came in 15th place. Food delivery portal Yemeksepeti.com took 21st place with revenue of 49 million € and more than 15,000 orders/day. Also included in the ranking are the private shopping platforms Markafoni and Limango, both of which are only accessible to registered users. Markafoni was founded in 2008 as the first Turkish company of its kind, whereas Limango, a subsidiary of the German OTTO Group, entered the Turkish market only in 2009.
2.) Structure of the Report
This report covers selected developments within the Turkish B2C E-Commerce market, as well as a ranking of the Top 100 B2C E-Commerce companies (incl. C2C).
• This report includes a ranking of the Top 100 E-Commerce companies in Turkey. The companies are ranked by the number of unique visitors from Turkey to the website in April 2010. Furthermore, Audience Reach is included – this represents the share of Internet users who visited the website in April 2010.
• The ranking includes
- Name of the Company
- Homepage
- Unique Visitors in Turkey
- Reach in Turkey
- Shareholder/Owner (if available)
- Business Model (Market Place/Platform, Multi-Category Retailer, Category Killer, Target Group Shop/ Product Range Shop, Auctions, Brand Shop, Discountshops, Private Shopping, Live Shopping, Mass Customization, Event Concepts, Co-Shopping, Intermediaries)
- Company Type (Internet Pure Player, Multi-Channel Catalog & Mail-Order Houses)
- Revenue (if available)
- Others (Selected News, Selected data on Products, Users and Customers, Date of Foundation)
• Some Market Places offering auctions are also included in this ranking. However, these market places offer
B2C besides their C2C business.
3.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
4.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.
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Table of contents:
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1. B2C E-Commerce Market
Development of Internet Users (million) and its Percentage of Country Population in Turkey, 2000-2009;
Share of Internet Shoppers of Internet Users in Turkey, in %, 2008
Top 15 Online Properties, ranked by total unique Visitors in Turkey (000), September 2009
B2C E-Commerce Sales in Turkey, Volume of Transactions, in YTL billion, 2006-2009
B2C E-Commerce Sales in Turkey, Volume of Transactions, in YTL million, 2009
B2C E-Commerce Transactions in Turkey, Number of Transactions, 2006-2009
B2C E-Commerce Transactions in Turkey, Number of Transactions, 2009
Most popular Online Product Categories in Turkey, in %, 2008
2. B2C E-Commerce Players
Overview: Top 100 E-Commerce Players in Turkey; ranked by unique Visitors, April 2010
Rank 1: Sahibinden.com
Rank 2: Gittigidiyor.com
Rank 3: Hepsiburada.com
Rank 4: Araba.com
Rank 5: Arabam.com
Rank 6: Cimri.com
Rank 7: Elookat Seri Ilanlar
Rank 8: Vatan Computer
Rank 9: Markafoni.com
Rank 10: TEKNOSA
Rank 11 - Rank 100
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